WorksheetsSEM I Quiz 3.0 Review
Total questions: 19
Worksheet time: 10mins
A piece of evidence based on evidence, observation and research:
Fact
Estimate
Prediction
Guestimate
An approximate calculation made based on available information, data, or assumptions:
Fact
Prediction
Estimate
Guestimate
A statement about future events, outcomes, or trends:
Fact
Estimate
Guestimate
Prediction
A connection between variables:
Prediction
Fact
Trend
Relationship
Data that provides valuable insights and knowledge about the market:
Market Analysis
SWOT Analysis
Target Market
Marketing Information
Sales data is this type of marketing information:
Internal records
Marketing intelligence
Marketing research
External records
Conducting a survey would be this type of marketing information:
Internal records
Marketing intelligence
Marketing research
Psychographic segmentation
Observing your competitors' advertising would be this type of marketing information:
Internal records
Marketing research
Marketing intelligence
Geographic segmentation
Which of the following is NOT a way to use marketing information?
Identify the target market
Identify market trends/opportunities
Monitor marketing performance
Improve understanding of the marketing process
Non-numerical data that is descriptive in nature and provides insights is:
Quantitative data
Qualitative data
Primary data
Secondary data
Numerical data that is collected and analyzed to quantify variables and relationships is:
Qualitative data
Quantitative data
Primary data
Secondary data
Information obtained from external sources outside of an organization is:
Primary data
Secondary data
External data
Internal data
Information that is generated and owned by an organization is:
Internal data
External Data
Primary data
Secondary data
Original data collected firsthand specifically for a research purpose is:
Internal data
External data
Primary data
Secondary data
Data collected by someone else for a different purpose is:
Primary data
Secondary data
Qualitative data
Internal data
Which method of primary data collection generates anecdotal information?
Depth interviews
Surveys
Focus groups
Experiments
Which method of primary data collection gets reactions from groups?
Depth interviews
Focus groups
Surveys
Experiments
Which method of primary data collection is most likely to have an accurate sample size?
Surveys
Experiments
Focus groups
Depth interviews
Which method of primary data collection is likely to obtain natural reactions of the participants?
Surveys
Experiments
Depth interviews
Focus groups
