WorksheetsTeam Challenge - The PPC Pros
Total questions: 28
Worksheet time: 23mins
When developing a PPC campaign, the first thing you should do is
-Single Answer-
GEO Targeting
Keyword Research
A/B Testing
Remarketing
You can target multiple keywords with the same ads by using
-Single Answer-
GEO Targeting
Remarketing
Ad Groups
Broad Match
If you want your ads to never be displayed alongside results about “dolphins,” what should you use?
-Single Answer-
Exact Match
Negative Keywords
Stop Words
Phrase Match
Which is the default way that Google AdWords matches keywords to your ads
-Single Answer-
Exact Match
Broad Match
Message Match
Phrase Match
You will use this to target specific keywords, even if they’re included as part of a longer query:
-Single Answer-
Exact Match
Broad Match
Message Match
Phrase Match
If you want your ad to be displayed only next to one specific query, you should use
-Single Answer-
Exact Match
GEO Targeting
Long-tail Keywords
Phrase Match
Which determines where your ad will be displayed on the page — and if it’s displayed at all
-Single Answer-
CPC (Cost-per-click)
Ad Rank
Ad Group
Campaign Momentum
There’s tons of value to be found in going after other than the most popular keywords, tell us where
-Single Answer-
Negative Keywords
Leads
Long-tail Keywords
All answers apply
You will deliver follow-up messaging to people who’ve visited your site before with
-Single Answer-
Conversion centered design
Remarketing
Social proof
Broad Match
To promote a local business, you can target PPC ads towards nearby users using
-Single Answer-
GEO Fencing
GEO Targeting
Email marketing
Phrase Match
You have an account that sells eco-friendly cleaning products. The company wants to increase sales and visibility for a new line of products that are specifically targeted towards pet owners. Which of the given strategies would be the most effective for achieving this goal?
-Single Answer-
Creating ad groups based on general keywords related to cleaning products
Focusing on specific keywords related to pet owners and cleaning products
Running ads only on weekends when people are more likely to clean their homes
Targeting a broad audience with a generic message about the company's commitment to the environment
You have an account that sells organic food products online. Your recent campaign targeting people interested in healthy eating has been performing well, with a high CTR and conversion rate. However, the cost per acquisition (CPA) is higher than the target. What would be the most effective way to optimize this campaign?
-Single Answer-
Adding more keywords to the campaign
Reducing the budget to decrease advertising costs
Changing the ad copy to make it more persuasive
Adjusting the bidding strategy to focus on higher-converting keywords
Your account sells organic skincare products online. Your goal is to increase sales by targeting customers interested in natural skincare. Which of the given keyword research methods would be the most effective in this case?
-Single Answer-
Focusing on long-tail keywords like "best organic face moisturizer for sensitive skin"
Using generic keywords like "skincare" and "natural products"
Targeting broad match keywords to increase the reach
Using competitor keywords to target their audience
You have an account that sells organic pet food online. You notice that the click-through rate for your ads has been consistently lower than industry benchmarks. What is the best next step for you to take?
-Single Answer-
Increase the budget for the ads to try to improve their performance
Pause the ads and focus on other marketing channels
Conduct A/B testing on the ad copy to see if different messaging could improve performance
Keep note on the lower click-through rate and continue running the ads as usual
You are optimizing a campaign for a client to improve its performance. The client wants to increase conversions while maintaining a profitable ROI. What approach should you consider to achieve these objectives?
-Single Answer-
Conducting A/B testing to identify the most effective ad variations
Increasing the campaign's daily budget to reach a larger audience
Implementing broad match keywords to capture a wider range of search queries
Pausing all underperforming ads and keywords to focus the budget on high-performing elements
You are managing a campaign for an e-commerce website. The client wants to optimize the campaign to drive more sales. Which targeting option should be prioritized to reach potential customers who are likely to make a purchase?
-Single Answer-
Remarketing to website visitors who have abandoned their shopping carts
Targeting specific demographics, such as age, gender, and location
Implementing behavioral targeting based on user browsing and purchasing history
Using contextual targeting to display ads on websites and content related to the products being promoted
How can I get my Ad to rank higher in Bing?
-Single Answer-
You want to rank among the first eight results on Bing. According to Bing, the best way to get there is to improve your ad relevance, the quality of your landing page content, and the effectiveness of your copy
Spending more budget, asking the client to scale to get more ads running, more people will see the ads
It doesn't matter. Dustin won't get more Bing clients
How often should you review and adjust your PPC campaigns for optimal performance?
-Single Answer-
Quarterly
Once a year
Whenever you have extra time
Regularly and consistently
Which bidding strategy allows you to set a specific cost for each conversion in Google Ads?
-Single Answer-
Manual CPC (Cost-per click)
Target CPA (Cost-per acquisition)
Maximize Clicks
CPM (Cost-per-mille)
Please select the right call extension conversion settings for Google
-Single Answer-
Conversion name: calls from campaign
Action optimization: text leads, primary action
Value: 1
Source: calls from lord
Count: one conversion
Call length: 10 second
Click through conversion window: 0 days
Attribution: data driven - Google paid channels
Conversion name: calls from ads
Action optimization: phone call leads, primary action
Value: don't use a value
Source: calls from ads
Count: one conversion
Call length: 1 second
Click through conversion window: 60 days
Attribution: data driven - Google paid channels
Which applies as best practices for the 'Ad copy creation strategy'?
-Single Answer-
Get to know the client
Look at existing ads (if applicable)
Determine your campaign objective
Research your target audience
Research competitors in the market
Write attention-grabbing headlines
Focus on benefits, not features
Include a strong call-to-action(s) (CTA)
Know the hook of your product
Study your competition
Know your audience
Know the medium and platform
Use headline-description-CTA template
Check the client's website
Check if the GTM code is there
Review the Intake Form
Ask Lu to fix the estimated times
Track time on the right task
Make sure to use the strategy doc
Copy other 'ad copies'
Use ChatGPT
Make sure to use AI
What should be the focus of landing pages?
Relevant content
Clear call to action
Optimization for specific search queries
NONE
What is Quality Score in Google Ads?
Rating of ad relevance
None
Expected click-through rate
Landing page quality
What is the purpose of keyword research in PPC?
To find the most popular keywords
To identify long-tail keywords
To optimize ad campaigns
All
What determines the ad positioning and cost in PPC advertising?
Budget and bid
Quality and relevance of the ad
Campaign settings
A company with good customer service
How can you continuously optimize your PPC campaigns?
Add relevant keywords
Add negative keywords
Review costly keywords
All
What tool can be used to analyze Google Ads account performance?
Keyword Planner
Google Ads Performance Grader
Facebook Ads Manager
Google Analytics
Google Ads performance help
What is the benefit of splitting ad groups?
Improved click-through rate
Higher Quality Score
None, again!
More targeted ad text
