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Marketing Cluster Exam 21-40

Total questions: 20

Worksheet time: 3600secs

Name
Class
Date
1.

Feedback can be extremely valuable because it

a)

reinforces your own opinions.

b)

shows you what areas to improve.

c)

gives you a chance to be defensive.

d)

points out others' strengths.

2.

Which of the following indicates a high level of self-esteem:

a)

Believing that you should always put others ahead of yourself

b)

Making a mistake and thinking that you are good at making mistakes

c)

Seeing an advertisement for a job and feeling that you could handle it

d)

Imagining how you would feel if you had already graduated

3.

Which of the following remarks represents a negative attitude:

a)

"There's nothing fun about working except getting paid."

b)

"Most of my coworkers aren't personal friends, but they're all right."

c)

"My job's not the best, but it's not the worst either."

d)

"There are some policies that are okay, and some that I don't like."

4.

Fulfilling one's obligations through words and actions in a dependable manner is

a)

routine

b)

responsible

c)

assertive

d)

aggressive

5.

When people make you angry or upset, you may be able to maintain your self-control if you

a)

frown to indicate your displeasure.

b)

make an effort to remain calm.

c)

use language to vent your anger.

d)

adopt a defensive attitude.

6.

An increase in the amount of income tax people must pay is a change brought about by

a)

government.

b)

technology.

c)

individuals.

d)

society.

7.

What type of words should Rebecca use to describe her skills and accomplishments when writing her resume?

a)

Jargon

b)

Passive

c)

Action

d)

Vague

8.

What type of negotiating style often involves a "no-compromise" attitude?

a)

Accommodating

b)

Combative

c)

Collaborative

d)

Flexible

9.

During the staff meeting, Madeline said, "Although I don't have all of the information that I would like to have about the new system, I am confident that we will be able to work together and effectively handle any issues that we may encounter along the way." What characteristic is Madeline demonstrating in this situation?

a)

Self-control

b)

Recognition of others' achievements

c)

Tolerance for ambiguity

d)

Personal vision

10.

Hazel started her own childcare network where she connects families to available babysitters at her school. Hazel could be described as a(n)

a)

wholesaler.

b)

direct salesperson.

c)

entrepreneur.

d)

franchiser.

11.

Mike and Sue need a source of credit to finance the purchase of their first home. Which of the following sources of credit would best fit their need:

a)

Sales finance companies

b)

Credit unions

c)

Savings and loan associations

d)

Commercial banks

12.

Which of the following is fiat money:

a)

A $20 bill

b)

A check

c)

A credit card

d)

Gold

13.

Each pay period, Kendra has her employer automatically deposit her paycheck into her checking account so the funds are available for use when she needs them. In this situation, money is functioning as a(n)

a)

store of value.

b)

medium of exchange.

c)

form of cash.

d)

unit of measure.

14.

Lisa charges another sole proprietor to use the extra office in the building she owns. Which of the following is Lisa's source of income:

a)

Interest

b)

Rent

c)

Dividends

d)

Salary

15.

Broadcast advertising is an example of _______ media

a)

out-of-home

b)

transit

c)

promotional

d)

direct mail

16.

Balancing the business's objective to make a profit with the interests of all the business's stakeholders is a primary consideration related to the business's

a)

creative processes.

b)

financial ethics.

c)

forecasting methods.

d)

maintenance activities.

17.

Which of the following phrases is most likely to be listed in an official job description:

a)

“Edit company newsletter”

b)

“Have 10-15 years' experience”

c)

“Possess an associate's degree or higher”

d)

“Able to work closely with others”

18.

One reason why a business might gather marketing information is to

a)

manipulate data.

b)

remain competitive.

c)

control customers.

d)

eliminate risks.

19.

One of the advantages of obtaining and using marketing information is that it helps business managers to

a)

train and direct employees.

b)

prepare documents and reports.

c)

review and understand regulations.

d)

predict and control risks.

20.

To handle customer complaints effectively, the first thing that employees should do

a)

take the customers' problems personally.

b)

state the business's policies to prevent misunderstandings.

c)

give the customers what they want to make them happy.

d)

listen to the customers to understand their concerns.