WorksheetsChapter 15 Quiz
Total questions: 10
Worksheet time: 5mins
The data you collect about your competitors is called_____.
competitive advantage
competitive intelligence
differentiators
competitive matrix
A _________ is something that gives your business an advantage over your competition.
competitive intelligence
differentiators
competitive advantage
competitive matrix
Your competitive advantage could consist of one or more _________.
differentiators
competitive intelligence
competitive advantage
competitive matrix
Differentiators are unique characteristics that _______ your business from other businesses.
improvise
advertise
enhance
distinguish
A ___________ is a grid used to compare characteristics of your business with your direct competitors.
competitive matrix
differentiators
competitive intelligence
competitive advantage
When analyzing the competitive matrix, the first step is to:
Use the matrix to help pinpoint your potential differentiators that will act as your competitive advantages.
Plug selected data into the matrix.
Pick the main direct competitors by reviewing the information you’ve been collecting.
None of the above
When analyzing the competitive matrix, the second step is to:
Plug selected data into the matrix.
Use the matrix to help pinpoint your potential differentiators that will act as your competitive advantages.
Pick the main direct competitors by reviewing the information you’ve been collecting.
None of the above.
When analyzing the competitive matrix, the third step is to:
Plug selected data into the matrix.
Pick the main direct competitors by reviewing the information you’ve been collecting.
Use the matrix to help pinpoint your potential differentiators that will act as your competitive advantages.
None of the above.
Market research is an ongoing process.
True
False
You should keep an eye out for any new direct competitors that begin selling to your target market.
True
False
