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WorksheetsEOPA Review
Total questions: 25
Worksheet time: 13mins
Marketing Information Management also known as…
Channel Management
Marketing Research
Promotion
Marketing
Who Uses Marketing Research?
Target market
Customers
Small Companies
Everyone
What is Marketing Information?
Analyzing Information
Gathering Information
Storing Information
All of the above
Which of the following is not attitude research?
Brand awareness
Telephone interviews
Opinion polls
Mail surveys
Marketing research can be used to understand current markets.
True
False
Which of the following is not a source for a Consumer Database?
Charity Donation Forms
Application Forms
Buying Behavior
Product Warranty Cards
Which of the following is a type of data?
Marketing performance
Competitor's records
Non-profit organizations
Marketing research
How Is Marketing Research Used?
By determining buying cycles
By helping customers decide on purchases
Promoting repeat business
Ensuring customer satisfaction
What are trends in marketing research? (select all that apply)
Product quality and customer satisfaction
Use of internal and external information
Application forms
Credit application forms
What does Marketing Research do for a company?
Helps Increase sales and profit
Identifies potential buyers
Understand current markets
All the above
Which is an example of Government Data?
Sales results
New regulations and laws
Prices
Buying behavior
What happens to Marketing research reports?
Sold by research firms
Bought by customers
Put into sales
None of the above
Which of the following are in-person examples of database marketing?
Website visits
Telephone purchases
Face-to-face purchases
E-mail purchases
What kind of research answers “how many” or “how much”?
Quantitative
Qualitative
Random sample
Census
What kind of research answers questions that begin with “why” or “how”?
Quantitative
Qualitative
Random sample
Census
Which of the following is an example of quantitative and qualitative research?
Opinion research
Surveys
Product research
Questionnaires
What are some limitations of marketing research? (select all that apply)
Money
Time
Fast-changing markets
No success guarantee
“A team of workers approach customers in the mall to ask them their opinion.” This is a form of…
Selling
Promoting
Marketing research
Product service management
“An electronics superstore buys a research study about its competitors.” This is an example of…
Channel distribution
Selling
Promoting
Marketing information management
State and Federal Government Agencies don't use marketing research
True
False
What are some disadvantages of technological research?
Misuse of personal information
Easier to track down criminals
Data-mining software
Customers can learn about new products
Marketing research does not provide information to...
Create a business plan
Identify levels of customer decision-making
Solve problems
Make decisions about products
“A company decides to eliminate a product that has not sold well over the past 2 years.” This is an example of marketing research.
True
False
“Don’t Forget My Pizza Party Saturday” What word represents Marketing Information Management
Don’t
Forget
My
Pizza
Why should someone study Marketing?
To understand business
To learn interpersonal skills
Perfect communication skills
All of the above
