WorksheetsESB Certification Practice Exam
Total questions: 69
Worksheet time: 39mins
A fixed cost has the same value each time it is incurred.
true
false
A non-profit organization is taxed.
true
false
A sole proprietorship protects the owner from personal liability
true
false
A variable cost is eventually paid off over time.
true
false
Affiliate sales programs offer commissions to companies who sell their products.
true
false
An entrepreneur is a person who assumes the responsibilities and risks of starting a business.
true
false
An S corporation is suitable for international companies with at least 200 shareholders.
true
false
Business longevity increases potential funding opportunities.
true
false
Copyright licensing is required for material in the public domain.
true
falose
Distributors use their sales force to sell another company's product.
true
false
Fixed costs are expenses that have to be paid by a company, regardless of changes in revenue.
true
false
For a franchise opportunity, you will be able to purchase the items you believe will sustain your business without having to ask for permission.
true
false
For a franchise opportunity, you will receive ongoing support from larger companies.
true
false
For a personal business opportunity, you will be required to go through more intensive training than for a franchise opportunity.
true
false
For a personal business opportunity, you will generally have lower start-up costs than opening a franchise.
true
false
For third-party sellers, what are two marketing benefits of selling products on a marketplace?
Access to the marketplace's market knowledge
Access to the marketplace's technology
Access to the marketplace's employees
Access to the marketplace's customer base Access to the marketplace's employees and Access to the marketplace's customer base
For which two reasons should a meal delivery company use direct distribution channels over indirect distribution channels?
to build stronger relationships with customers
to lower shipping costs
to quickly get products to customers before their spoil
To serve customers in a wide geographic area
In what section of the business plan should you describe that in five years you plan to sell your company to another organization?
financial projections
executive summary
exit strategy
vision
Lenders require business owners to identify the purpose of the loan.
true
false
Most online marketplaces charge fees to vendors for listing or selling products.
true
false
One objective of entrepreneurship is to make a profit.
true
false
Patent licensing is used for a new product or invention
true
false
Taking on business debt is a requirement for entrepreneurship
true
false
The business owner's personal credit score does not affect their ability to qualify for a loan.
true
false
The design thinking process aims to develop a product based on the designer's needs.
true
false
The design thinking process aims to develop solutions to problems.
true
false
The design thinking process is highly focused on using secondary research to develop solutions to problems.
true
false
The design thinking process places a high emphasis on developing customer empathy.
true
false
This market segment describes statistical information about customers
demographic
psychographic
behavioral
This market segment describes the benefits to customers based on their wants or needs and how they use the product.
demographic
psychographic
behavioral
This market segment describes what customers think about and value, and how they live their lives.
demographic
geographic
behavioral
psychographic
This market segment describes where customers are located and how they can be reached.
demographic
behavioral
geographic
psychographic
Trade secret licensing must be registered with the government.
true
false
Trademark licensing is used for brand names, logos, or slogans.
true
false
Value engineering adds features and functions to a product.
true
false
Value engineering encourages use of materials that save money.
true
false
Variable costs depend on the increase or decrease in the amount of goods or services produced or sold.
true
false
What are the characteristics of an entrepreneurial mindset?
Creativity, adaptability, determination, and empathy
Business knowledge, financial knowledge, and organizational skills
Community awareness, educational readiness, and literacy
People skills, problem solving, and career exploration
What are two advantages of using the Lean Canvas business plan instead of the traditional business model?
A Lean Canvas focuses on the problem, solutions, key metrics, and unique value propositions
A Lean Canvas is a quick, concise tool to document or update a business plan
A Lean Canvas is an extremely detailed, thorough, multiple-page report
A Lean Canvas includes financial projections, a market analysis, and the marketing strategy
What is a benefit of being an entrepreneur?
limitless income potential
paid sick time and health insurance
predictable job description
consistent 40 hour work weeks
What is a risk of being an entrepreneur?
supply shortage
changing consumer needs
lack of financial resources
negative press or media coverage
What is the first step in forming a product/market fit hypothesis?
Determine who the competition is
Determine who the target customer is
Establish a distribution system
Create a product prototype
Which identifies the internal factors that impact your business while performing SWOT analysis?
Strengths and weaknesses
Weaknesses and threats
Strengths and opportunities
Opportunities and threats
Which of the following expenses are a "Customer Acquisition Cost"?
SEO Marketing
Affiliate program
Training Program
Engagement Program
Which of the following expenses are a "Customer Retention Cost"?
SEO Marketing
Affiliate program
training programs
engagement programs
Which three items should you include in your value proposition when creating a business plan?
the services you offer to customers
an overview of your business
the differences between your business and your competitors businesses
your target audience's demographic information
Which two actions help start-up companies achieve product/market fit?
Determining the primary competition
Hiring additional staff to handle exponential growth
Identifying underserved customer needs
Testing the Minimum Viable Product (MVP) prototype with customers
Which two actions should you complete when conducting a competitive analysis?
Identify the competitors' market share
Assess the competitors' management style
Research the competitors' strengths and weaknesses
Evaluate the competitors' branding
Which two criteria are required for obtaining venture capital funding?
a scalable business model
a profitable exit strategy
brand new technology
multiple business partners
Which two elements below of the sales process, goes after the sales pitch?
Prospect
overcome objections
follow up
approach
Which two elements below of the sales process, goes before the sales pitch?
prospect
overcome objections
follow up
approach
Which two marketing platforms are examples of owned media?
social media ads
blogs
websites
reviews
Which two services does direct distribution provide that fulfillment centers do not?
product shipping
product storage
product marketing
product manufacturing
Which type of business should you choose if you need to invest in a business that has simple transactions, low inventory costs, and fast, free, product delivery.
a business that offers cleaning services
a business that sells products directly to other businesses
a business that sells digital products
a business that is a restaurant franchise
Which type of funding should someone seek if they need money for their start-up company, have a few potential ideas for their business, and are seeking mentorship?
crowdfunding
angel investor
small business loan
personal loan
Which type of sales channel is someone using if they own an ecommerce website where customers can purchase the jewelry that they make
business to business
retail
wholesale
direct to consumer
Who creates budgets and financial strategies for a company?
CEO
Founder
CFO
Who finds and invests resources to form the company and help it succeed?
CFO
Founder
CEO
Who reports to the board of directors and is the highest-ranking employee in the company?
CFO
Founder
CEO
You currently opened a food truck business. Identify what are your operating costs. (Select 2)
Gasoline
cooking utensils
business license
truck lease payments
You currently opened a food truck business. Identify what are your start-up costs. (select 2)
Gasoline
cooking utensils
business license
truck lease payments
You decide to create new type of energy bar. You take some samples to a focus group to get their reactions to your product. Which stage of the development process are you in?
marketing strategy creation
concept development
product development
idea generation
You have a cleaning company. You raised $10,000 from investors to get started. After three months, you have $7,450. What is your burn rate and current runway?
$850 and about nine months of expenses covered.
$850 and about twelve months pf expenses covered.
$1000 and about three months of expenses covered.
$1000 and about ten months of expenses covered
You have a small business. Your first-year financials are as follows:
Start-up costs = $60,800
Gross sales = $65,800
Total expenses = $28,500
Income taxes = $6,370
What is the return on investment (ROI) for your business?
1.96%
51%
61%
92%
You need to create an operating budget for your business. Your financial information for the month is as follows:
Labor: $1,000
Materials: $4,000
Utilities: $400
Computer: $1,400
Rent: $700
Website deign: $1,200
Insurance: $150
What is your monthly operating budget?
$6,250
$7,450
$7,650
$8,850
You need to start a customer loyalty program to reward and retain your current customers. Which two types of programs should you select?
Points program
coupon code
annual sale
referral program
You own a business that manufactures pool chairs. For each pool chair, you determine the following:
Labor: $40
Materials: $100
Desired markup: 40%
What should your selling price be?
$140
$180
$196
$280
You own a business that manufactures sandals. For each sandal, you determine the following:
Labor: $20
Materials: $30
Desired markup: 25%
What should your selling price be?
$50
$62.50
$65.50
$75
You want to buy a gift shop in a popular location within a large town. Which three factors will help you determine if the business opportunity is viable?
shop floor plan
market size
revenues and cost
current inventory
financing requirements
