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ESB Certification Practice Exam

Total questions: 69

Worksheet time: 39mins

Name
Class
Date
1.

A fixed cost has the same value each time it is incurred.

a)

true

b)

false

2.

A non-profit organization is taxed.

a)

true

b)

false

3.

A sole proprietorship protects the owner from personal liability

a)

true

b)

false

4.

A variable cost is eventually paid off over time.

a)

true

b)

false

5.

Affiliate sales programs offer commissions to companies who sell their products.

a)

true

b)

false

6.

An entrepreneur is a person who assumes the responsibilities and risks of starting a business.

a)

true

b)

false

7.

An S corporation is suitable for international companies with at least 200 shareholders.

a)

true

b)

false

8.

Business longevity increases potential funding opportunities.

a)

true

b)

false

9.

Copyright licensing is required for material in the public domain.

a)

true

b)

falose

10.

Distributors use their sales force to sell another company's product.

a)

true

b)

false

11.

Fixed costs are expenses that have to be paid by a company, regardless of changes in revenue.

a)

true

b)

false

12.

For a franchise opportunity, you will be able to purchase the items you believe will sustain your business without having to ask for permission.

a)

true

b)

false

13.

For a franchise opportunity, you will receive ongoing support from larger companies.

a)

true

b)

false

14.

For a personal business opportunity, you will be required to go through more intensive training than for a franchise opportunity.

a)

true

b)

false

15.

For a personal business opportunity, you will generally have lower start-up costs than opening a franchise.

a)

true

b)

false

16.

For third-party sellers, what are two marketing benefits of selling products on a marketplace?

a)

Access to the marketplace's market knowledge

b)

Access to the marketplace's technology

c)

Access to the marketplace's employees

d)

Access to the marketplace's customer base      Access to the marketplace's employees and Access to the marketplace's customer base

17.

For which two reasons should a meal delivery company use direct distribution channels over indirect distribution channels?

a)

to build stronger relationships with customers

b)

to lower shipping costs

c)

to quickly get products to customers before their spoil

d)

To serve customers in a wide geographic area

18.

In what section of the business plan should you describe that in five years you plan to sell your company to another organization?

a)

financial projections

b)

executive summary

c)

exit strategy

d)

vision

19.

Lenders require business owners to identify the purpose of the loan.

a)

true

b)

false

20.

Most online marketplaces charge fees to vendors for listing or selling products.

a)

true

b)

false

21.

One objective of entrepreneurship is to make a profit.

a)

true

b)

false

22.

Patent licensing is used for a new product or invention

a)

true

b)

false

23.

Taking on business debt is a requirement for entrepreneurship

a)

true

b)

false

24.

The business owner's personal credit score does not affect their ability to qualify for a loan.

a)

true

b)

false

25.

The design thinking process aims to develop a product based on the designer's needs.

a)

true

b)

false

26.

The design thinking process aims to develop solutions to problems.

a)

true

b)

false

27.

The design thinking process is highly focused on using secondary research to develop solutions to problems.

a)

true

b)

false

28.

The design thinking process places a high emphasis on developing customer empathy.

a)

true

b)

false

29.

This market segment describes statistical information about customers

a)

demographic

b)

psychographic

c)

behavioral

30.

This market segment describes the benefits to customers based on their wants or needs and how they use the product.

a)

demographic

b)

psychographic

c)

behavioral

31.

This market segment describes what customers think about and value, and how they live their lives.

a)

demographic

b)

geographic

c)

behavioral

d)

psychographic

32.

This market segment describes where customers are located and how they can be reached.

a)

demographic

b)

behavioral

c)

geographic

d)

psychographic

33.

Trade secret licensing must be registered with the government.

a)

true

b)

false

34.

Trademark licensing is used for brand names, logos, or slogans.

a)

true

b)

false

35.

Value engineering adds features and functions to a product.

a)

true

b)

false

36.

Value engineering encourages use of materials that save money.

a)

true

b)

false

37.

Variable costs depend on the increase or decrease in the amount of goods or services produced or sold.

a)

true

b)

false

38.

What are the characteristics of an entrepreneurial mindset?

a)

Creativity, adaptability, determination, and empathy

b)

Business knowledge, financial knowledge, and organizational skills

c)

Community awareness, educational readiness, and literacy

d)

People skills, problem solving, and career exploration    

39.

What are two advantages of using the Lean Canvas business plan instead of the traditional business model?

a)

A Lean Canvas focuses on the problem, solutions, key metrics, and unique value propositions

b)

A Lean Canvas is a quick, concise tool to document or update a business plan

c)

A Lean Canvas is an extremely detailed, thorough, multiple-page report

d)

A Lean Canvas includes financial projections, a market analysis, and the marketing strategy          

40.

What is a benefit of being an entrepreneur?

a)

limitless income potential

b)

paid sick time and health insurance

c)

predictable job description

d)

consistent 40 hour work weeks

41.

What is a risk of being an entrepreneur?

a)

supply shortage

b)

changing consumer needs

c)

lack of financial resources

d)

negative press or media coverage

42.

What is the first step in forming a product/market fit hypothesis?

a)

Determine who the competition is

b)

Determine who the target customer is

c)

Establish a distribution system

d)

Create a product prototype

43.

Which identifies the internal factors that impact your business while performing SWOT analysis?

a)

Strengths and weaknesses

b)

Weaknesses and threats

c)

Strengths and opportunities

d)

Opportunities and threats

44.

Which of the following expenses are a "Customer Acquisition Cost"?

a)

SEO Marketing

b)

Affiliate program

c)

Training Program

d)

Engagement Program

45.

Which of the following expenses are a "Customer Retention Cost"?

a)

SEO Marketing

b)

Affiliate program

c)

training programs

d)

engagement programs

46.

Which three items should you include in your value proposition when creating a business plan?

a)

the services you offer to customers

b)

an overview of your business

c)

the differences between your business and your competitors businesses

d)

your target audience's demographic information

47.

Which two actions help start-up companies achieve product/market fit?

a)

Determining the primary competition

b)

Hiring additional staff to handle exponential growth

c)

Identifying underserved customer needs

d)

Testing the Minimum Viable Product (MVP) prototype with customers

48.

Which two actions should you complete when conducting a competitive analysis?

a)

Identify the competitors' market share

b)

Assess the competitors' management style

c)

Research the competitors' strengths and weaknesses

d)

Evaluate the competitors' branding

49.

Which two criteria are required for obtaining venture capital funding?

a)

a scalable business model

b)

a profitable exit strategy

c)

brand new technology

d)

multiple business partners

50.

Which two elements below of the sales process, goes after the sales pitch?

a)

Prospect

b)

overcome objections

c)

follow up

d)

approach

51.

Which two elements below of the sales process, goes before the sales pitch?

a)

prospect

b)

overcome objections

c)

follow up

d)

approach

52.

Which two marketing platforms are examples of owned media?

a)

social media ads

b)

blogs

c)

websites

d)

reviews

53.

Which two services does direct distribution provide that fulfillment centers do not?

a)

product shipping

b)

product storage

c)

product marketing

d)

product manufacturing

54.

Which type of business should you choose if you need to invest in a business that has simple transactions, low inventory costs, and fast, free, product delivery.

a)

a business that offers cleaning services

b)

a business that sells products directly to other businesses

c)

a business that sells digital products

d)

a business that is a restaurant franchise

55.

Which type of funding should someone seek if they need money for their start-up company, have a few potential ideas for their business, and are seeking mentorship?

a)

crowdfunding

b)

angel investor

c)

small business loan

d)

personal loan

56.

Which type of sales channel is someone using if they own an ecommerce website where customers can purchase the jewelry that they make

a)

business to business

b)

retail

c)

wholesale

d)

direct to consumer

57.

Who creates budgets and financial strategies for a company?

a)

CEO

b)

Founder

c)

CFO

58.

Who finds and invests resources to form the company and help it succeed?

a)

CFO

b)

Founder

c)

CEO

59.

Who reports to the board of directors and is the highest-ranking employee in the company?

a)

CFO

b)

Founder

c)

CEO

60.

You currently opened a food truck business. Identify what are your operating costs. (Select 2)

a)

Gasoline

b)

cooking utensils

c)

business license

d)

truck lease payments

61.

You currently opened a food truck business. Identify what are your start-up costs. (select 2)

a)

Gasoline

b)

cooking utensils

c)

business license

d)

truck lease payments

62.

You decide to create new type of energy bar. You take some samples to a focus group to get their reactions to your product. Which stage of the development process are you in?

a)

marketing strategy creation

b)

concept development

c)

product development

d)

idea generation

63.

You have a cleaning company. You raised $10,000 from investors to get started. After three months, you have $7,450. What is your burn rate and current runway?

a)

$850 and about nine months of expenses covered.

b)

$850 and about twelve months pf expenses covered.

c)

$1000 and about three months of expenses covered.

d)

$1000 and about ten months of expenses covered

64.

You have a small business. Your first-year financials are as follows:

Start-up costs = $60,800

Gross sales = $65,800

Total expenses = $28,500

Income taxes = $6,370

What is the return on investment (ROI) for your business?

a)

1.96%

b)

51%

c)

61%

d)

92%

65.

You need to create an operating budget for your business. Your financial information for the month is as follows:

Labor: $1,000

Materials: $4,000

Utilities: $400

Computer: $1,400

Rent: $700

Website deign: $1,200

Insurance: $150

What is your monthly operating budget?

a)

$6,250

b)

$7,450

c)

$7,650

d)

$8,850

66.

You need to start a customer loyalty program to reward and retain your current customers. Which two types of programs should you select?

a)

Points program

b)

coupon code

c)

annual sale

d)

referral program

67.

You own a business that manufactures pool chairs. For each pool chair, you determine the following:

Labor: $40

Materials: $100

Desired markup: 40%

What should your selling price be?

a)

$140

b)

$180

c)

$196

d)

$280

68.

You own a business that manufactures sandals. For each sandal, you determine the following:

Labor: $20

Materials: $30

Desired markup: 25%

What should your selling price be?

a)

$50

b)

$62.50

c)

$65.50

d)

$75

69.

You want to buy a gift shop in a popular location within a large town. Which three factors will help you determine if the business opportunity is viable?

a)

shop floor plan

b)

market size

c)

revenues and cost

d)

current inventory

e)

financing requirements