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WorksheetsMarket Research
Total questions: 21
Worksheet time: 15mins
Government reports would be which kind of market research?
Field Research
Quantitative Research
Desk Research
Target research
Which one is field research?
Marketing website
Online survey
Government reports
School website
Which ones are field research?
EPOS
Observations
Online surveys
Market research report
What is primary research also known as?
Desk Research
Field Research
Independent Research
Group Research
Which type of data involves people's feelings and opinions?
Quantitative
Qualitative
True or False: market research does not help a business find market opportunities.
True
False
True or False: primary research is very generic and not specific.
True
False
Which two of the statements are advantages of market research?
Helps a business understand customers and competitors
It can be very time consuming
It could be difficult to analyse
Helps a business create targeted marketing
Which three of the following are popular examples of segmentation?
Age
Sleeping pattern
Income
Gender
Shoe size
Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
What does desk research involve?
Gathering new data
Gathering existing data
Conducting surveys
What does a market segment identify?
All products in the market
Competitors
Groups of people with similar buying habits
What best describes market research?
Helping to sell products
Recording financial information
Collecting and analysing data
Advertising
What is a better definition of field research?
Stealing someone elses information
Finding old information
Using information that already exists
Collecting new information
Which is not an advantage of a telephone survey
many people do not like strangers asking questions over the phone
Relatively inexpensive
The response is immediate
A large number of people can be surveyed quickly
