Micro-marketing is focusing on sub segments or niches with distinctive traits that may seek a special combination of benefits.

The most popular base for segmenting markets and customer groups is geographic segmentation.

Demographic variables are easier to measure than most other types of variables with respect to segmentation

Psychographic segmentation occurs when a market is divided into different groups based on social class, lifestyle, or personality characteristics.

All of the following would be ways to segment within the category of behavioral variable segmentation EXCEPT:

“Coke in the morning” is an attempt to segment according to which of the following?

A marketing firm classifies customers as nonusers, ex-users, potential users, first-time users, and regular users. Which of the following classifications is the firm most likely using to segment its market and devise strategies for selling its products and services?

A(n) __________________ is a set of buyers sharing common needs or characteristics that the company decides to serve.

A market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer is called:

A company is practicing ________________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits.

During which step of the marketing segmentation, targeting, and positioning process does the firm “develop a marketing mix for each segment?”

A product’s position is the way the product is defined by consumers on important attributes.

advertising is a paid non personal presentation paid by companies , meant to promote ideas, goods or services.

which is one of the objective of public relation?

this event is one of the promotion mix tool. what it is ?

key word for personal selling is ____________?

this picture ( Petron) refer to the:

this picture refer to the sales promotion. So what it is?

yes this is coupon and coupon is under the ______________ in promotional mix.

prospecting the customer is important because :

A product is defined as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.

________ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.

________ are industrial products that aid in the buyer's production or operations, including installations and accessory equipment.

________ contributes to a product's usefulness as well as to its looks.

________ has been affected by the need to include unit pricing, open dating, and nutritional information.

________ occurs when a company introduces additional items in a given product category under the same brand name, such as new flavours, forms, colors, ingredients, or package sizes.

________ is the amount of money charged for a product or service.

________ uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing.

When there is price competition, many companies adopt ________ rather than cutting prices to match competitors.

Which of the following would NOT support a market-skimming policy for a new product?

Companies involved in deciding which items to include in the base price and which to offer as options are engaged in ________ pricing.

It is most typical for producers who use captive-product pricing to set the price of the main product ________ and set ________ on the supplies necessary to use the product.

The New Age Gallery has different admission prices for students, adults, and seniors. All three groups are entitled to the same services. This form of pricing is called ________.

What type of pricing is being used when a company temporarily prices its product below the list price or even below cost to create buying excitement and urgency?

The Internet offers ________, where the price can easily be adjusted to meet changes in demand.

Which pricing strategy uses the

buyers’ perceptions of value rather than seller’s cost?

The sale of goods or services directly to the final consumer.

store offering low prices on less fashionable brands

small store offering limited products, quick service and extended hours in a convenient location

large store offering a range of food, beverage and household products

What is retailing?

A wholesaler is a business that buys in extremely large quantities from manufacturers and sells in smaller to retailers but never to consumers.

One function of the wholesaler is that he/she breaks bulk.

^{Top-Notch Wheels buys thousands of different brands of mountain bikes from The Great Colorado Mountain Bike Company and sells them to local bike shops. Top-Notch Wheels is an example of a(n)}

When a wholesaler predicts market trends and buys ahead of demand they are _____________________________.

When the wholesaler supply's goods and allow the retailer to pay at some later date this is called _____________________.

What 2 services does wholesalers offer to retailers.