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WorksheetsMarketing Review
Total questions: 62
Worksheet time: 31mins
Name
Class
Date
1.
What is the Marketing Mix?
a)
A milkshake that gives you smart ideas
b)
Its the right product at the right price in the right place with the right promotion
c)
A mix where you get your product out
d)
why...
2.
to draw attention to a product/service in a public medium in order to promote sales
a)
marketing
b)
experiments
c)
Price
d)
Advertising
3.
person who buys products or services for their own use
a)
Selling
b)
Observation
c)
Final Consumer
d)
Marketing mix
4.
reasons that consumers choose to buy a product
a)
Heterogeneous
b)
Services
c)
Buying Motives
d)
Promotion
5.
a reduction from the original selling price
a)
Idea Development
b)
Markdown
c)
Markup
d)
Focus Groups
6.
amount added to the cost of a product to set the selling price
a)
Limited Production and Test Marketing
b)
Mass Personalization Promotion
c)
Markup
d)
Buying Motives
7.
specific group of consumers who have similar wants and needs
a)
Target Market
b)
Markup
c)
Intangible
d)
Idea Development
8.
product costs + operating expenses + profit
a)
Selling Price
b)
Pricing
c)
Focus Groups
d)
Markdown
9.
coming up with new ideas for products
a)
Idea Development
b)
Product and Service Management
c)
Pricing
d)
Two steps of a marketing strategy
10.
determine and study target market to make sure there is a need for the product
a)
Most important element of the marketing mix
b)
Distribution
c)
Strategy Development
d)
Idea Screening
11.
The name, symbol, slogan message or design used to identify a products reputation and image.
a)
Brand
b)
Inelastic demand
c)
Sales forecast
d)
Demographics
12.
Another name for the 4P's of Marketing
a)
Marketing Strategy
b)
Marketing Mix
c)
People Place and Things
13.
An Item created to satisfy the needs of the target market
a)
Product
b)
Price
c)
Promotion
d)
Place
14.
The amount a customer pays for a product or service
a)
Product
b)
Price
c)
Place
d)
Promotion
15.
How you get your product to your customers, where customers go to find your product
a)
Product
b)
Price
c)
Place
d)
Promotion
16.
Another name for Place
a)
Product
b)
Store
c)
Distribution
17.
How customers find out about your products/services
a)
product
b)
price
c)
place
d)
promotion
18.
A social media post is made about your product. Someone shares the post then tells their friend about your product what type of promotion is this?
a)
Word of mouth
b)
Advertising
c)
Public Relations
19.
The degree of a product's excellence.
a)
Growth Stage
b)
Quality
c)
Category Manager
d)
Usage
20.
The way something is used.
a)
Usage
b)
Product Line
c)
Installation
d)
Inseparability
21.
A written document stating the quality of a product and promising to correct specific problems that might occur.
a)
Specialty Goods
b)
Warranty
c)
Intangible
d)
Maturity Stage
22.
A promise that a product has a certain quality or will perform in a specific way.
a)
Features
b)
Guarantee
c)
Category Manager
d)
Product Manager
23.
Something that cannot be touched, tried out before purchase, or returned.
a)
Product Mix
b)
Introduction Stage
c)
Intangible
d)
Product Life Cycle
24.
The number of product lines a company offers.
a)
Directions
b)
Option
c)
Product Width
d)
Product Manager
25.
The number of product items within a product line.
a)
Product Mix
b)
Varability
c)
Packaging
d)
Product Depth
26.
Products sold to customers for their personal use.
a)
Consumer Products
b)
Product Mix
c)
Packaging
d)
Product Depth
27.
Goods that are usually bought often with little effort and for immediate use.
a)
Business Products
b)
Consumer Products
c)
Convenience Goods
d)
Directions
28.
Items sold to businesses to keep them operating.
a)
Features
b)
Inseparability
c)
Varability
d)
Business Products
29.
When product sales begin to decrease.
a)
Directions
b)
Product/Service Managment
c)
Decline Stage
d)
Product Planning
30.
Products may be goods or services, or a combination of both
a)
True
b)
False
31.
Packaging is one of the aspects of a product
a)
True
b)
False
32.
inform, persuade, or remind customers
a)
Promotion
b)
Clip Art
c)
Publicity
d)
Demographics
33.
how much to charge for maximum profits
a)
Consumer Market
b)
AIDA
c)
Signature
d)
Pricing
34.
delivering products to buyers
a)
Logo
b)
Pricing
c)
Demonstration Method
d)
Distribution
35.
determining buying motives, observing, listening, and questioning
a)
Features
b)
Needs
c)
Target Marketing
d)
Demonstration Method
36.
educating customer about products features and benefits
a)
Copy
b)
Geographics
c)
Product
d)
Public Relations
37.
physical characteristic or quality of product
a)
Direct Marketing
b)
Features
c)
Markets
d)
5 buying decisions common objections are based
38.
personal satisfaction customer gets from products feature
a)
Benefits
b)
Needs
c)
Third Party Method
d)
Logo
39.
concerns or hesitations about the product
a)
Advertising Proof
b)
Denial Method
c)
Objections
d)
Promotional Mix
40.
direct interaction between sales person and customer
a)
Promotion
b)
Personal Selling
c)
ANPOCS
d)
Needs
41.
greeting, service, merchandise
a)
ANPOCS
b)
Approach
c)
Marketing Information Management
d)
Demographics
42.
personal satisfaction customer gets from products feature
a)
Ad Layout
b)
Demonstration Method
c)
Benefits
d)
Logo
43.
listen carefully, acknowledge objection, restate objection, answer objection
a)
Customer Profile
b)
Product Management
c)
4 Step Method for Handling Objections
d)
Geographics
44.
four marketing strategies: product, price, place, promotion
a)
Industrial Market
b)
Push Policy
c)
Marketing Mix
d)
Logo
45.
product place price promotion
a)
The 4P's
b)
Marketing Information Management
c)
Consumer
d)
Market Segmentation
46.
people who share similar needs/wants and who have the ability to purchase a product willingly
a)
Markets
b)
Headline
c)
A-ask for action
d)
Product Management
47.
specific group to market to
a)
ANPOCS
b)
Needs
c)
Target Marketing
d)
Benefits
48.
age, gender, income rate, lifestyle
a)
Customer Profile
b)
Clip Art
c)
Geographics
d)
Slogan
49.
buys the product
a)
Markets
b)
Institutional Propmotion
c)
Customer
d)
Marketing Mix
50.
uses the product
a)
Distribution
b)
Consumer
c)
I/D- build interest and desire
d)
Advertizing
51.
personal selling, advertising, direct marketing, sales promotion, and public relations
a)
5 buying decisions common objections are based
b)
Promotional Mix
c)
Distribution
d)
Objection Analysis Sheet
52.
help influence target market; make company look good
a)
Marketing Mix
b)
A-ask for action
c)
AIDA
d)
Public Relations
53.
push a retailer to stock your product
a)
Markets
b)
Denial Method
c)
Push Policy
d)
Demographics
54.
entice customer to buy product
a)
Consumer Market
b)
Pull Policy
c)
Excuses
d)
Public Relations
55.
organized course of action to promote a product or service
a)
Consumer
b)
Distribution
c)
Advertising Campaign
d)
5 buying decisions common objections are based
56.
business dedicated to creating advertisements
a)
Customer
b)
Advertising Agency
c)
Psychographics
d)
Advertising Proof
57.
a symbol that represents a company or orginization
a)
Customer
b)
Logo
c)
Demographics
d)
Pull Policy
58.
heading at the top of an ad to catch viewers attention
a)
Advertizing
b)
AIDA
c)
Headline
d)
Price
59.
picture in advertisement
a)
Customer
b)
Illustration
c)
Parts of a Print Ad
d)
Objection Analysis Sheet
60.
identification of a company
a)
Place
b)
Marketing
c)
Promotional Mix
d)
Signature
61.
striking/memorable phrase used in ad
a)
4 Step Method for Handling Objections
b)
Markets
c)
Slogan
d)
5 buying decisions common objections are based
62.
idea/sketch of advertisement before the final ad is created
a)
Distribution
b)
Parts of a Print Ad
c)
Ad Layout
d)
I/D- build interest and desire
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