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WorksheetsMarketing One review
Total questions: 60
Worksheet time: 31mins
The purpose of Digital Marketing is ...
To encourage users to use mobile devices like mobile phones and mobile tablets
To save time and effort in marketing
Leverage on digital platform to promote and sell goods and services
To protect the environment as print media is bad for the environment
To increase website traffic and visibility in search engine results pages through paid and unpaid (organic) methods
Digital Advertising
Search Engine Marketing
Search Engine Optimisation
Display Advertising
Email marketing is a digital marketing technique to
Reach consumers directly via e-mail using text and rich media content
Reach consumers by sending them brochures with our company email via postal service
Display our email addresses on every print advertisements
Using our website as marketing tool with our email address
What is a a factor to ensure consistently good ranking on a search engine?
Good passwords
Good details
Good users
Good keywords
The _______________ is defined as "All people who share similar needs and wants and who have the ability to purchase a given product."
marketing concept
product
marketing mix
market
The process of planning, pricing, promoting, distributing and selling ideas, goods, and services defines ________________.
The market
Marketing Concept
Marketing Mix
Marketing
What term is defined by the four marketing strategies used to influence current and potential customers, also known as the 4 P's of Marketing?
The marketing mix
Tangible Product
The marketing concept
Consumer Market
What term is defined as Tangible and Intangible items that have monetary value?
Promotion
Place
Price
Product
What term is defined as an essential item to one's survival?
Consumer
Service
Need
Want
When an action (commercial, appearance) makes it look like a celebrity likes your product
endorsement
excitement
consumer
product
A company who pays some or all of the costs involved in staging an event in exchange for advertising is a
sponsor
audience
specialty
actor
A sponsor gets advertising in exchange for payment to put on the event.
True
False
Balancing value and satisfaction for the customer is part of which element of marketing?
Promotion
Product
Price
Place
The 4 P's of marketing include product, price, place, and what?
prime location
progressive marketing
promotion
production
What does SWOT stand for?
Strengths, weaknesses, options, threats
Strengths, weaknesses, opportunities, and threats
Strengths, weaknesses, options, and tricks
Strengths, weaknesses, opportunities, and tricks
What is the information about the size and location of a market?
market intelligence
media research
Product mix
Product width
What is a group of closely related products manufactured or sold by a business?
Product item
Product line
Product mix
Product groups
What is reliability in marketing research
The same thing as validity
When a research technique produces identical results in repeated trials
When questions measured what needed to be measured
When all the survey questions are answered
The first step in the marketing research process is?
Obtaining data
Applying the results
Recommending solutions
Defining the problem
An advantage of using secondary data is?
The existing data may not be suitable for the problem under study
The data may be inaccurate
The data is not obtained specifically for the issue
The data can be obtained easily
__________ differs from advertising as a promotional tool because it is not paid for by the business.
Advertising
Sales Promotion
Personal Selling
Public Relations
What is a phrase or symbol that identifies and promotes a company or a division of a particular corporation?
Trade name
Product name
Group identification
Trade character
What is a specific type of brand mark, one with human form or characteristics?
Full symbol
Product name
Group identification
Trade character
What is positioning products to compete directly with the products of other companies?
Relation to the competition
Relation to price and quality
Relation to features and benefits
Relation to products in a line
What is the physical container or wrapping for a product?
Baggage
Label
Package
Quota
What is the most common distribution channel for stationery supplies?
Manufacturer to retailer to customer
Manufacturer to consumer
Agent represents manufacturer to wholesaler to retailer to consumer
Manufacturer to wholesaler to retailer to consumer
What is a rack jobber?
Wholesalers that manage inventory by counting stock and filling it when needed
Wholesalers that own the inventory and resell it to wholesalers
Retailers that buy large quantities of inventory for resell
Retailers that sublet their warehouse to larger companies
What is the second step in business to business selling?
Overcome objections
Determine customer needs
Present the product
Approach customer
An unsolicited call made by phone or in person is a __________. (5.4)
cold call
consumer call
customer call
client call
Which is NOT an activity that could be done after the sale? (5.1)
Communication
Customer Incentives
Reliability
Service approach
Product Presentation is? (5.1)
Closing the sale
Observing the customer to see what they are looking at
Educating customer on features and benefits of the product/service
Greeting the customer
When presenting a product to a customer, a salesperson should?
Use jargon
Use technical vocabulary
Talk down to the customer
Use simple, easy to understand language
Observing facial expressions is an example of?
Written communication
Verbal communication
Nonverbal communication
Virtual communication
What are the 3 methods of determining customer needs?
Approach, Questioning, Open-ended questions
Verbal, Consultative, Open-ended questions
Verbal communication, Nonverbal communication, Written communication
Observing, Listening, Questioning
Beliefs that guide the way an individual lives are called _______.
service
judgments
values
thoughts
Consumer behavior is the study of why, when, how, and where people obtain or use _______.
businesses
products
stores
managers
There are 7 functions of marketing. Which function includes getting money that is necessary to set up or run a business?
Promotion
Financing
Distribution
Product/Service Management
Which function of marketing includes an effort to inform, persuade, or remind potential customers about a product or service?
Pricing
Financing
Promotion
Selling
Which function of marketing is providing customers with goods or services they choose to buy?
Selling
Promotion
Financing
Pricing
What is the break-even point?
total revenue = total expenses
total revenue is greater than expenses
total revenue is less than expenses
a point on a graph that relates to sales
Facts about the population that includes age, gender, location, and income is
Demographics
Marketing Mix
Target Market
Market Segmentation
Target marketing is
gathering and analyzing information about the size and location of a market
potential group of customers a company can focus on, most likely to buy their product or service
a group of people with common goods and services
facts about a population
A consumer is someone who...
eats a lot of food
purchases goods and services
owns a company
invests in a company
B2B is...
Buyer to Buisness
Buisness to Buyer
Buisness to Buisness
Buyer to Buyer
The centerpiece of the marketing strategy is
Market Research
Target Market
SWOT Analysis
Customer Profile Dimension
Detailed description of your current customers
Customer Profile Dimensions
Target Market
4 P's
4 C's
What is the first step in the new product development process?
Generate ideas
Screen ideas
Business Case Analysis
Concept Testing
A brief account of the key points contained in a marketing plan
Executive Summary
Mission Statement
Company Description
Vision Statement
Identifying your target market makes it easier and more cost effective to ______.
appeal to everyone
push away unnecessary customers
reach your potential customers
sell your products to the masses
Members of a target market have similar _______.
wants
wants, needs, & interests
needs
interests
Tells you why your customer buys by providing information about their habits, hobbies, attitudes, beliefs, values, etc.
demographics
geographic
psycholgraphic
target marketing
__________are used to identify customers with similar wants and needs.
Geographic Data
Customer Survey
Behavioral Research
Market Segmentations Methods
How does a coupon work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
How does a loyalty scheme work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
How does a free sample work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
