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WorksheetsDigital Marketing Mid Term
Total questions: 50
Worksheet time: 50mins
The purpose of Digital Marketing is ...
To encourage users to use mobile devices like mobile phones and mobile tablets
To save time and effort in marketing
Leverage on digital platform to promote and sell goods and services
To protect the environment as print media is bad for the environment
Which of the below is is a digital marketing techniques? (There is more than 1 correct answer)
Rewarding a site or individual for each sale/ lead i.e. Affiliate Marketing
Creating and sharing useful, relevant and quality content content i.e. Content Marketing
Engaging consumers at a booth by showing content on the tablet to generate interest
Reaching consumers through their mobile phone with content and information i.e. mobile marketing
To increase website traffic and visibility in search engine results pages through paid and unpaid (organic) methods
Digital Advertising
Search Engine Marketing
Search Engine Optimisation
Display Advertising
Which of the list is NOT a digital marketing advantage?
Cost effectiveness
Higher engagement compared to traditional marketing
ROI is easily tracked
All audience is suitable for digital marketing
What is a a factor to ensure consistently good ranking on a search engine?
Good passwords
Good details
Good users
Good keywords
SEO is the acronym for?
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
PPC is the acronym for?
Program Pay Customer
Problematic Placement Code
Pay Per Click
Program Preparation Computer
Marketing to specific customers based on their location
Pyschographic
Behavioral
Geographic
Demographic
What does "branding" mean in digital marketing?
Your target market
Market Segmentation
Personal identity/image
All of them
The ultimate form of marketing communications which known as a ‘pay-per-performance marketing’ method and it’s a commission-based
Viral marketing
Affiliate marketing
Email marketing
Outbound marketing
What is SEO?
Search Engine Organization
Search Engine Optimization
Search Expert Optimizer
So Easy Office
Which is the most used search engine on the internet?
Bing
Baidu
Yahoo
When researching keywords, what questions should you ask yourself?
Is the keyword relevant to your website's content?
Will searchers find what they are looking for on your site when they search using these keywords?
Will they be happy with what they find?
Will this traffic result in financial rewards or other organizational goals?
All of the above.
SEO is all about enabling your ________to be found.
iphone
webpage
keywords
location
Keyword research allows you to ___________
remove pages from search engine indexes
learn about your customers interests
determine which keywords to target
build a website
What is the objective of SEO?
To have a nice website
To have the best technology in terms of site encoding
Increasing visibility of a website
Increasing brand awareness
Your page isn't ranking well on organic results. What's going wrong?
Your page speed is too low
Your domain authority is too high
You didn't overstuff your keyword
Your content isn't up to date enough
DEFINE SEARCH ENGINE OPTIMIZATION?
SEO is a method to minimize your website to ensure high ranking positioning and listing on search engines such as google, yahoo and others.
SEO is a method to optimize your website to ensure low ranking positioning
SEO is a method to optimize your website to ensure high ranking positioning and listing on search engines such as google, yahoo and others.
SEO is not a method for listing on search engines such as google, yahoo and others.
What kind of questions are used by the search engine to find web pages that are suitable?
How many people like this page?
How many pictures does it have?
Is the page quality or spammy?
What is the page name?
Money alone can’t buy Google rank, but with a little time and strategy you can improve your position on the search engine results page (SERP).
True
False
What is this?
In Google, what is the system that orders the results?
Index
Cookies
Spider program
Page rank
When developing a PPC campaign, the first thing you should do is
Geo Targeting
Keyword Research
Create New Ad Copies
A/B Testing
What tool do you use for keyword discovery
Google Ads Tool
Google Keyword Planner Tool
SpyFu
SEM Rush
What is CTR ?
Click To Ratio
Click Through Ratio
Click To Rate
Click Through Rate
Formula to calculate CTR ?
No. of Clicks/No. of Impressions
No. of Clicks*No. of Impressions
No. of Impressions/No. of Clicks
There is no formula
Quality Score Mainly Depends on
Competitor keywords, impressions and clicks
Budget, Keywords and Landing page
keyword, ad copy and landing page relevance
None of the above
Quality score ranges from..
1-50
0-10
0-99
1-20
Target multiple keywords with the same ads by using …
Remarketing
Broad Match
different adgroups
Geography
This determines where your ad will be displayed on the page — and if it’s displayed at all.
CPC
Ad Rank
CTR
Ad Group
Which of the following is not one of the best practices for building a keyword list?
Have at least 20 to 40 keywords per ad-group
Group similar keywords into ad groups
Select general keywords when you want to reach more people
Think like a customer when you create your list
Which of the following is not a Automatic Bidding Strategy?
Maximize Clicks
Target CPA
Target ROAS
Manual Bidding
Pick the one that’s not true about writing successful ad copies:
Use as many keywords as possible in headline and description
Highlight what makes you unique
Include prices, promotions, and exclusives
Include at least one of your keywords
In general, Ad Rank refers to:
Maximum cost-per-click (CPC) bid x Quality Score
(Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
Maximum cost-per-click (CPC) bid only
None is correct
You pay for your ads on Google search when:
Your ad gets an impression
Your ad gets 1000 impression
Someone clicks your ad
Someone calls your business
What technique is used by legitimate marketers to customize offerings for specific customers?
A. personalization
B. spamming
C. spoofing
D. None of the above
Select the features of a lead nurturing platform
A. A/B testing
B. Landing page creation
C. Campaigning
D. All of the above
This is a term for the number of times that user click on links in a message or on a website: it is much higher for legitimate marketing emails than for spam
A. personalization
B. spamming
C. Click-Through Rate
D. spoofing
Off Page SEO
Link influence on search engines
Sitemap
Social Media Sites
robots.txt
