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WorksheetsA-Level Business (Edexcel) - Theme 1, Marketing
Total questions: 76
Worksheet time: 39mins
A mass market is likely to sell a high volume of goods at a low profit margin?
True
False
Which of the following is not a characteristic of a mass market?
Smaller quantity of products produced
Large customer base
High sales and profits.
Customer needs and wants are less specific.
Which of the following relates to qualitative market research ?
large scale survey
numerical data, statistics
subjective opinions, attitudes
closed questions
Demand increases by 10% when price is cut by 25% therefore
demand is price elastic
demand is price inelastic
PED = -2.5
YED = -0.4
Sales of inferior goods should increase during
an economic boom
a recession
rapid economic growth
a situation of rising incomes
Factors affecting demand : Tastes (trends), income, c............., substitutes
cash cow
condiments
complements
competition
Marketing mix = price, product, promotion and .............
plaice
place
placement
placemat
The unit cost of production will be .................when mass produced
higher
more
increased
lower
In February 2012, football star David Beckham launched a range of men’s underwear called Bodywear. This range is only being sold in H & M high street stores.
This business opportunity for H & M is best described as a form of
test marketing
trade-off
market mapping
market differentiation
A firm has sales of £6m per year in a market worth £12m per year
market share = 200%
market share = 20%
market share = 2%
market share = 50%
Which products below are substitute goods ?
Which airline has the competitive advantage of a low price ?
The USP of Dysons fan :
it is blue
it is electric
it is bladeless
it is round
image = Product orientation
image = Market orientation
Which of the below is an example of direct competition ?
Viral marketing is a social trend in
price
product
promotion
place
is the formula for :
market share
percentage change
market size
market share = 40%
market share = 30%
market share = 36%
market share = 25%
Customers can physically inspect the product
Can sell to customers 24 hours a day, worldwide
Which image shows an internal risk ?
market orientation
product orientation
Kitkat is under the
yellow post-it
pink post-it
This definition: "a business reacts to what customers want. The decisions taken are based around information about customers' needs and wants" best describes.....
segmentation
A market orientated approach
A product orientated approach
Innovation
EXAM TECHNIQUE
Which of the following connective words/phrases is most likely to support you in building a logical chain of argument (& earn ANALYSIS marks) in your exam answers.
"on the other hand"
"this could lead to"
"however"
"marketing"
EXAM TECHNIQUE
Which of the following connective words/phrases is most likely to support you in showing counterbalance (& help you earn EVALUATION marks) in your exam answers.
"on the other hand"
"this could lead to"
"resulting in"
"because"
Which of the following 3 are the most likely examples of the benefits to a business of ADDING VALUE to its products/service.
charge a fair price, be competitive, support local
motivate employees, innovative, less waste
charge higher price, protection against competitors, focus on target market
survival, environmental impact, brand awareness
Uncertainty implies a situation where the future events are known.
True
False
Risk can be measured and quantified.
True
False
According to the law of demand, as price rises, what happens to quantity demanded?
It goes up
It goes down
It stays the same
No change
Government gives car producers subsidies. What will the impact be?
Which diagram shows the supply curve?
A
B
C
D
A role of a broker is to:
Provide manufacturers with access to consumers over a wide area and in convenient locations.
Provide a simple sales option for manufacturers
Help buyers to find the right business to buy from in complicated markets
Make the goods eventually used by consumers
A role of a manufacturer is to:
Provide manufacturers with access to consumers over a wide area and in convenient locations.
Provide a simple sales option for manufacturers
Help buyers to find the right business to buy from in complicated markets
Make the goods eventually used by consumers
A role of a retailer is to:
Provide manufacturers with access to consumers over a wide area and in convenient locations.
Provide a simple sales option for manufacturers
Help buyers to find the right business to buy from in complicated markets
Make the goods eventually used by consumers
A role of a wholesaler is to:
Provide manufacturers with access to consumers over a wide area and in convenient locations.
Provide a simple sales option for manufacturers
Help buyers to find the right business to buy from in complicated markets
Make the goods eventually used by consumers
Reducing the stages of distribution will help a business to retain....
workers
customers
control
image rights
Distribution refers to which element of the marketing mix?
Promotion
Product
Price
Place
Elasticity refers to
how producers of goods and services react to price changes
how consumers of goods and services react to price changes
how far a supply of scarce goods can be stretched
how often the price of a good or service changes when quantity demanded changes
A supermarket sells essential products such as bread and milk. Are these products likely to be elastic or inelastic?
Inelastic
Elastic
The problem child (question mark) has
a high market share and high market growth
a low market share and high market growth
a low market share and low market growth
a high market share and low market growth
A Ferrari is likely to have a high price tag because the design mix is focused on which of the following (pick 2)?
function
aesthetics
economic manufacture
The external environment concerns features of the business environment that are:
Within the control of a business
Outside the control of a business
Opportunities for a business
Threats for a business
Which of the following are examples of digital marketing? Select those that apply.
Websites
Billboards
Social media
Free delivery when you buy online
Which of the following is not part of the design mix?
Price
Aesthetics
Economic Manufacture
Function
Which part of the product life cycle is when sales are high but not increasing
Introduction
Growth
Maturity
Decline
Kellogg's making well-known cereals into cereal bars is an example of
an extension strategy
an expansion strategy
a development strategy
A brand of luxury watches is likely to sponsor which kind of event?
The new series of Love Island
Premier League football coverage
Cowes week sailing regatta
What is Loss Leader pricing?
A product is sold at production cost price
A product is sold at less than cost price
A product is sold to make a small profit
What is an advantage of price skimming?
Gains market share
Covers costs and breaks even
Allows an organisation to make the largest profit possible
What is Promotional pricing?
When a business offers different prices to different customers
When a business reduces price to below production cost to clear stock
When a business offers a short term special offer such as buy one get one free to gain interest and increase sales
What is the selling price of an item which costs £5 to make and has a 50% mark up (profit added)?
£7.50
£5.00
£10.00
What is the aim of Loss Leader pricing strategy?
To increase profit
To make customers aware of entire product range
To attract new and existing customers and increase sales of other items
A UK exporter would benefit from :
a stronger pound £
a weaker pound £
Which category in the Boston Matrix is for the least successful products?
Cash Cows
Stars
Question Mark / Problem Child
Dog
Businesses that sell to other business rather than customers use this type of marketing.
Business to Consumer (B2C)
Social Enterprise
Business to Business (B2B)
Harley Davidson Motor Cycles stresses the quality of their machines and the image Harley’s create in the minds of their target market. This demonstrates a marketing focus on
Product
Place
Price
Promotion
B2B markets stands for
Banks to Business markets
Banks to Banks markets
Business to Business markets
Britain to Belgium markets
Example of B2B markets may include
A tyre manufacturer selling tyres to members of the public
A tyre manufacturer selling tyres to a car manufacturer
A bank providing a business with an overdraft
A market stall selling fruit and veg to one of its customers
B2C markets refer to
Business to Catering markets
Business to Call Centre markets
Business to Consumer markets
Business to Company markets
Pink = cash cow
Pink = dog
Pink = problem child
Pink = star
Select the 2 advantages of branding
A business can save money on marketing once the product becomes a household name.
It means businesses don't have to make new items.
The business can change its name if it wants to.
Higher prices can be charged when consumers become loyal to the brand.
