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Business Model/Lean Canvas

Total questions: 78

Worksheet time: 49mins

Name
Class
Date
1.

The first part of the business model canvas focuses on which of the following?

a)

Key Partners

b)

Key Metrics

c)

Customers segments

d)

Cost Structure

2.

Which of the following focus on customers?

Select all that apply.

a)

Segments

b)

Relationships

c)

Channels

d)

Metrics

3.

Customer segments identify the most important potential consumers for our business.

a)

True

b)

False

4.

Customer segments are synonymous with _____________.

a)

Our collaborators

b)

Our target audience

c)

Our suppliers

d)

Our assets

5.

Customer segments often involve which types of information or data?

Select all that apply.

a)

Demographic

b)

Psychographic

c)

Behavioral

d)

Geographic

e)

Infographic

6.

Demographic data are the characteristics of a population with respect to age, race, and gender, education, geography, median income, etc.

a)

True

b)

False

7.

Geographic segmentation focuses on the grouping of consumers on the basis of where they live, including regions, countries, climates, cities, etc.

a)

True

b)

False

8.

Behavioral segmentation focuses on the lifestyle, values, and opinions of customer segments.

a)

True

b)

False

9.

Psychographic segmentation focuses on how customers use a product and interact with a brand.

a)

True

b)

False

10.

Which of the following are demographic categories?

Select ALL that apply.

a)

Race

b)

Gender

c)

Median Income

d)

Values

11.

Which of the following are geographic segmentation categories?

Select all that apply.

a)

Location

b)

Climate

c)

Regions

d)

Cities

e)

Product end usage

12.

Which of the following are categories of behavioral segmentation?

Select all that apply.

a)

Brand loyalty

b)

How they use the product

c)

Location

d)

Lifestyle

13.

A business can have multiple customer segments.

a)

True

b)

False

14.

18-30 years olds that are focused on environmentally friendly products

Choose the BEST answer.

a)

A customer segment

b)

A demographic

c)

A solution

d)

A value proposition

15.

Reorder the following according how we progress through the Business Model Canvas.

a)

Customer Segments

b)

Value Proposition

c)

Customer Channels

d)

Customer Relationships

e)

Revenue Streams

1)
2)
3)
4)
5)
16.

The value proposition describes why we are _____________ and ___________.

a)

unique

b)

the best

c)

worth buying

d)

failing

17.

All of the following parts of the canvas focus how we deliver value to our customers.

Select all that apply.

a)

Key actions

b)

Key resources

c)

Key partners

d)

Customer segments

18.

Customer channels are focused on how we sale, market, and distribute our value proposition to our customer segments.

a)

True

b)

False

19.

Which of the following are customer channels?

Select all that apply.

a)

Sales

b)

Distribution

c)

Marketing

d)

Customer Service

20.

The key word for customer channels is _____________.

a)

Target Audience

b)

Customer Service

c)

Reach

d)

Frustrations

21.

Which of the following are sales channels?

Select all that apply.

a)

Website

b)

App

c)

Brick and Mortar

d)

E-commerce

e)

Self-Service

22.

How many problems should we aim to find under the Customer Problems section?

a)

1

b)

3

c)

4

d)

2

23.

Customer problems are those issues, obstacles, or customer pains that a customer segment is facing.

a)

True

b)

False

24.

Existing alternatives is located in which section of our canvas.

a)

Customer relationships

b)

Customer segments

c)

Customer Channels

d)

Customer problems

25.

Existing alternatives include which of the following? Select ALL that apply.

a)

Indirect competitors

b)

Direct competitors

c)

Any company

d)

Any product

26.

For Amazon, which of the following are competitors?

Select all that apply.

a)

Target

b)

McDonald's

c)

Walmart

d)

Ferrari

27.

What is the primary customer segment for Walmart?

a)

High income families

b)

Mid to low income families

c)

Sports car enthusiasts

d)

Company executives

28.

Which of the following companies started as an e-commerce company?

a)

Target

b)

Amazon

c)

Walmart

d)

Kroger's

29.

The key word associated with customer channels is ____________.

a)

Actions

b)

Interactions

c)

Reach

d)

Collaborators

30.

Which of the following companies are PRIMARILY brick and mortar?

Select all that apply.

a)

Amazon

b)

Target

c)

Walmart

d)

Home Depot

31.

Customer relationships focuses on which of the following?

a)

Customer service

b)

Sales channels

c)

Distribution channels

d)

Marketing

32.

Which of the following are categories of Customer Relationships. Select ALL that apply.

a)

Self-Service

b)

Automated Service

c)

Personal Assistance

d)

Website/App

33.

What is the key word we associate with customer relationships?

a)

Actions

b)

customer service

c)

Assets

d)

income

34.

Which of the following are types of customer relationships?

Select all that apply.

a)

E-commerce

b)

self-service

c)

personal assistance

d)

automated service

35.

A value proposition is a slogan or catchphrase.

a)

True

b)

False

36.

Which of the following focus on delivering the value proposition and deal with company side of the canvas?

a)

Key activities

b)

Key resources

c)

Key partners

d)

Customer segments

37.

Revenue streams focus on how _______________.

a)

we spend money

b)

we make money

c)

interact with clients

d)

provide value

38.

Which of the following are potential revenue streams?

Select all that apply.

a)

Freemium

b)

Direct sales

c)

Overhead

d)

Subscription fees paid to the business

39.

Freemium combines the word free and premium and entices customers with a trial period before charging a subscription fee.

a)

True

b)

False

40.

Every company has the same revenue streams.

a)

True

b)

False

41.

A company can have only one customer segment.

a)

True

b)

False

42.

Key activities are synonymous with the key __________ a company must perform.

a)

calculations

b)

metrics

c)

actions

d)

partnerships

43.

For traditional retailers or big box retailers, which of the following are key activities?

Select all that apply.

a)

Securing the merchandising mix

b)

Developing and controlling the supply chain

c)

Managing logistics

d)

Inventing machinery

44.

Key activities will be different depending on the company and the value proposition.

a)

True

b)

False

45.

The key activities or key resources we lack are provided by our key partners.

a)

True

b)

False

46.

Which of the following are types of key resources?

Check all that apply.

a)

Intellectual

b)

Financial

c)

Human

d)

Physical

e)

Mental

47.

Which of the following are intellectual resources?

Select all that apply.

a)

Patents

b)

Trademarks

c)

factories

d)

Copyrights

e)

Machinery

48.

Patents, trademarks, and copyrights are all protections that prevent others from using intellectual resources without permission.

a)

True

b)

False

49.

Which of the following our physical resources?

Select all that apply.

a)

Machinery

b)

Equipment

c)

Manufacturing plants

d)

Brick and mortar stores

e)

Computer software

50.

Key resources are the same as __________.

a)

expenses

b)

assets

c)

revenue

d)

collaborators

51.

Which of the following are human resources that help deliver the value proposition?

Select all that apply.

a)

Engineers

b)

software designers

c)

copyrights

d)

managers

e)

Suppliers

52.

Which of the following are financial resources?

Select all that apply.

a)

cash on hand

b)

infusions of capital or cash

c)

brick and mortar stores

d)

equipment

e)

outside investment

53.

Key partners are collaborators that provide the key resources the company lacks.

a)

True

b)

False

54.

Key partners can help perform the activities or actions that company doesn't do well or cannot complete.

a)

True

b)

False

55.

The Lean Canvas is more geared to analyze startups although it can be used to examine existing businesses.

a)

True

b)

False

56.

Cost structure is focused on the expenses related to doing business.

a)

True

b)

False

57.

Which of the following are types of costs?

Select all that apply.

a)

Fixed

b)

Variable

c)

Platform Development

d)

Revenue

e)

Salaries

58.

The entire canvas is connected like a network of ideas.

a)

True

b)

False

59.

The canvas is a document that cannot be altered.

a)

True

b)

False

60.

The main advantage of using the canvas is that it is simple, visual, and fits on one page.

a)

True

b)

False

61.

Match the following customer segments to the company.

a)

Do it yourself customers and professional contractors

1.

Home Depot

b)

Wealthy sports car enthusiasts

2.

Porsche

c)

Mass Market

3.

Amazon

d)

Low to mid income families

4.

Walmart

e)

Environmentally conscious car drivers

5.

Tesla

62.

Reorder the following: What is the order of the left side of the business model canvas.

a)

Key Activities

b)

Key Resources

c)

Key Partners

d)

Cost Structure

1)
2)
3)
4)
63.

Which of the following are found on the Lean Model Canvas but not the business model canvas. Select ALL that apply.

a)

Customer Segments

b)

Customer Problems

c)

Key Metrics

d)

Customer Channels

64.

Where does the value proposition appear on the business canvas.

a)

Left

b)

Center

c)

Right

65.

Key metrics are key indicators of the success or failure of the business model.

a)

True

b)

False

66.

Key metrics are synonymous with __________.

a)

Assets

Resources

b)

Measurements

Data

c)

Revenue

Streams

d)

Expenses

Costs

67.

Which of the following would be key metrics for a retailer?

Select all that apply.

a)

Amount of foot traffic in brick and mortar stores

b)

Total sales over a period of time

c)

Net profit

d)

Number of social media posts

68.

In school, the most important metric (also known as the North Star Metric) is _____________.

a)

Attendance

b)

# of tardies

c)

grades

d)

GPA

69.

Early adopters are the first users of your product or service.

a)

True

b)

False

70.

Niche markets are smaller markets with unique needs and preferences.

a)

True

b)

False

71.

Which of the following could be a niche market? Choose all that apply.

a)

Pet owners

b)

Health conscious eaters

c)

Mass Market

d)

Sports car enthusiasts

72.

Identifying our target audience is crucial to the success of the business.

a)

True

b)

False

73.

Shark Tank investors often inquire about key metrics.

a)

True

b)

False

74.

Which of the following are important key metrics for brick and mortar retailers?

Select all that apply.

a)

Sales/square foot

b)

Visitor per store who purchase

c)

Net profit

d)

Products manufactured

75.

Ecommerce and brick and mortar stores are both types of sales channels.

a)

True

b)

False

76.

We use parts from both the Business Model Canvas and Lean Canvas to analyze businesses.

a)

True

b)

False

77.

Key partners for retailers often include manufacturers, suppliers, and logistics companies.

a)

True

b)

False

78.

Shark Tank focuses on established companies.

a)

True

b)

False