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WorksheetsBusiness Model/Lean Canvas
Total questions: 78
Worksheet time: 49mins
The first part of the business model canvas focuses on which of the following?
Key Partners
Key Metrics
Customers segments
Cost Structure
Which of the following focus on customers?
Select all that apply.
Segments
Relationships
Channels
Metrics
Customer segments identify the most important potential consumers for our business.
True
False
Customer segments are synonymous with _____________.
Our collaborators
Our target audience
Our suppliers
Our assets
Customer segments often involve which types of information or data?
Select all that apply.
Demographic
Psychographic
Behavioral
Geographic
Infographic
Demographic data are the characteristics of a population with respect to age, race, and gender, education, geography, median income, etc.
True
False
Geographic segmentation focuses on the grouping of consumers on the basis of where they live, including regions, countries, climates, cities, etc.
True
False
Behavioral segmentation focuses on the lifestyle, values, and opinions of customer segments.
True
False
Psychographic segmentation focuses on how customers use a product and interact with a brand.
True
False
Which of the following are demographic categories?
Select ALL that apply.
Race
Gender
Median Income
Values
Which of the following are geographic segmentation categories?
Select all that apply.
Location
Climate
Regions
Cities
Product end usage
Which of the following are categories of behavioral segmentation?
Select all that apply.
Brand loyalty
How they use the product
Location
Lifestyle
A business can have multiple customer segments.
True
False
18-30 years olds that are focused on environmentally friendly products
Choose the BEST answer.
A customer segment
A demographic
A solution
A value proposition
Reorder the following according how we progress through the Business Model Canvas.
Customer Segments
Value Proposition
Customer Channels
Customer Relationships
Revenue Streams
The value proposition describes why we are _____________ and ___________.
unique
the best
worth buying
failing
All of the following parts of the canvas focus how we deliver value to our customers.
Select all that apply.
Key actions
Key resources
Key partners
Customer segments
Customer channels are focused on how we sale, market, and distribute our value proposition to our customer segments.
True
False
Which of the following are customer channels?
Select all that apply.
Sales
Distribution
Marketing
Customer Service
The key word for customer channels is _____________.
Target Audience
Customer Service
Reach
Frustrations
Which of the following are sales channels?
Select all that apply.
Website
App
Brick and Mortar
E-commerce
Self-Service
How many problems should we aim to find under the Customer Problems section?
1
3
4
2
Customer problems are those issues, obstacles, or customer pains that a customer segment is facing.
True
False
Existing alternatives is located in which section of our canvas.
Customer relationships
Customer segments
Customer Channels
Customer problems
Existing alternatives include which of the following? Select ALL that apply.
Indirect competitors
Direct competitors
Any company
Any product
For Amazon, which of the following are competitors?
Select all that apply.
Target
McDonald's
Walmart
Ferrari
What is the primary customer segment for Walmart?
High income families
Mid to low income families
Sports car enthusiasts
Company executives
Which of the following companies started as an e-commerce company?
Target
Amazon
Walmart
Kroger's
The key word associated with customer channels is ____________.
Actions
Interactions
Reach
Collaborators
Which of the following companies are PRIMARILY brick and mortar?
Select all that apply.
Amazon
Target
Walmart
Home Depot
Customer relationships focuses on which of the following?
Customer service
Sales channels
Distribution channels
Marketing
Which of the following are categories of Customer Relationships. Select ALL that apply.
Self-Service
Automated Service
Personal Assistance
Website/App
What is the key word we associate with customer relationships?
Actions
customer service
Assets
income
Which of the following are types of customer relationships?
Select all that apply.
E-commerce
self-service
personal assistance
automated service
A value proposition is a slogan or catchphrase.
True
False
Which of the following focus on delivering the value proposition and deal with company side of the canvas?
Key activities
Key resources
Key partners
Customer segments
Revenue streams focus on how _______________.
we spend money
we make money
interact with clients
provide value
Which of the following are potential revenue streams?
Select all that apply.
Freemium
Direct sales
Overhead
Subscription fees paid to the business
Freemium combines the word free and premium and entices customers with a trial period before charging a subscription fee.
True
False
Every company has the same revenue streams.
True
False
A company can have only one customer segment.
True
False
Key activities are synonymous with the key __________ a company must perform.
calculations
metrics
actions
partnerships
For traditional retailers or big box retailers, which of the following are key activities?
Select all that apply.
Securing the merchandising mix
Developing and controlling the supply chain
Managing logistics
Inventing machinery
Key activities will be different depending on the company and the value proposition.
True
False
The key activities or key resources we lack are provided by our key partners.
True
False
Which of the following are types of key resources?
Check all that apply.
Intellectual
Financial
Human
Physical
Mental
Which of the following are intellectual resources?
Select all that apply.
Patents
Trademarks
factories
Copyrights
Machinery
Patents, trademarks, and copyrights are all protections that prevent others from using intellectual resources without permission.
True
False
Which of the following our physical resources?
Select all that apply.
Machinery
Equipment
Manufacturing plants
Brick and mortar stores
Computer software
Key resources are the same as __________.
expenses
assets
revenue
collaborators
Which of the following are human resources that help deliver the value proposition?
Select all that apply.
Engineers
software designers
copyrights
managers
Suppliers
Which of the following are financial resources?
Select all that apply.
cash on hand
infusions of capital or cash
brick and mortar stores
equipment
outside investment
Key partners are collaborators that provide the key resources the company lacks.
True
False
Key partners can help perform the activities or actions that company doesn't do well or cannot complete.
True
False
The Lean Canvas is more geared to analyze startups although it can be used to examine existing businesses.
True
False
Cost structure is focused on the expenses related to doing business.
True
False
Which of the following are types of costs?
Select all that apply.
Fixed
Variable
Platform Development
Revenue
Salaries
The entire canvas is connected like a network of ideas.
True
False
The canvas is a document that cannot be altered.
True
False
The main advantage of using the canvas is that it is simple, visual, and fits on one page.
True
False
Match the following customer segments to the company.
Do it yourself customers and professional contractors
Home Depot
Wealthy sports car enthusiasts
Porsche
Mass Market
Amazon
Low to mid income families
Walmart
Environmentally conscious car drivers
Tesla
Reorder the following: What is the order of the left side of the business model canvas.
Key Activities
Key Resources
Key Partners
Cost Structure
Which of the following are found on the Lean Model Canvas but not the business model canvas. Select ALL that apply.
Customer Segments
Customer Problems
Key Metrics
Customer Channels
Where does the value proposition appear on the business canvas.
Left
Center
Right
Key metrics are key indicators of the success or failure of the business model.
True
False
Key metrics are synonymous with __________.
Assets
Resources
Measurements
Data
Revenue
Streams
Expenses
Costs
Which of the following would be key metrics for a retailer?
Select all that apply.
Amount of foot traffic in brick and mortar stores
Total sales over a period of time
Net profit
Number of social media posts
In school, the most important metric (also known as the North Star Metric) is _____________.
Attendance
# of tardies
grades
GPA
Early adopters are the first users of your product or service.
True
False
Niche markets are smaller markets with unique needs and preferences.
True
False
Which of the following could be a niche market? Choose all that apply.
Pet owners
Health conscious eaters
Mass Market
Sports car enthusiasts
Identifying our target audience is crucial to the success of the business.
True
False
Shark Tank investors often inquire about key metrics.
True
False
Which of the following are important key metrics for brick and mortar retailers?
Select all that apply.
Sales/square foot
Visitor per store who purchase
Net profit
Products manufactured
Ecommerce and brick and mortar stores are both types of sales channels.
True
False
We use parts from both the Business Model Canvas and Lean Canvas to analyze businesses.
True
False
Key partners for retailers often include manufacturers, suppliers, and logistics companies.
True
False
Shark Tank focuses on established companies.
True
False
