WorksheetsBlack Friday/Cyber Monday
Total questions: 10
Worksheet time: 3hrs 30mins
What was the discount on the new Kia Soul that Aarron Schurevich saw?
25% discount
15% discount
20% discount
10% discount
What happened after Aarron Schurevich bought the car?
He received hidden charges in the bills
The car needed immediate repairs
He regretted his decision
He got a tax refund
Why is it hard for the human brain to resist a discount?
All of the above
The brain is wired to feel first and think later
Discounts trigger the release of dopamine in the brain
Discounts create a sense of urgency and scarcity
What is the role of the cognitive mechanism in resisting a sale?
It helps in imagining how great life would be with the new thing
It questions the need and worthiness of the purchase
It creates a sense of urgency
It activates the brain's reward circuitry
Why do stores appeal to our crowd mentality during sales?
To make us feel like we are part of a community
To create a fear of missing out
To increase the perceived value of the product
All of the above
What pricing trick do stores often use to influence our buying decisions?
Offering unlimited-quantity promotions
Adding a decoy to make the expensive option look more attractive
Setting a high suggested retail price
What buying strategy do experts recommend to shop smarter?
Make a shopping list in advance and stick to it
Research items to determine if the sale is a good deal
Give yourself time to cool off from your instant reaction
All of the above
What can override the emotional state and help resist impulsive buying?
Buying right away to avoid overthinking
Take extra time to think before making the decision to buy something
What saved Jorge Barraza from buying a video-game system during the last holiday season?
The attractive discount on the system
The suggestion from a friend
The excitement of the sale
The long line at the checkout counter since he had more time to think about his purchase
What is the main takeaway about resisting sales and discounts?
Sales and discounts are always worth it
Impulsive buying is inevitable and cannot be controlled
Discounts and sales are always bad and should be avoided
Always approach sales rationally and think before buying
