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Black Friday/Cyber Monday

Total questions: 10

Worksheet time: 3hrs 30mins

Name
Class
Date
1.

What was the discount on the new Kia Soul that Aarron Schurevich saw?

a)

25% discount

b)

15% discount

c)

20% discount

d)

10% discount

2.

What happened after Aarron Schurevich bought the car?

a)

He received hidden charges in the bills

b)

The car needed immediate repairs

c)

He regretted his decision

d)

He got a tax refund

3.

Why is it hard for the human brain to resist a discount?

a)

All of the above

b)

The brain is wired to feel first and think later

c)

Discounts trigger the release of dopamine in the brain

d)

Discounts create a sense of urgency and scarcity

4.

What is the role of the cognitive mechanism in resisting a sale?

a)

It helps in imagining how great life would be with the new thing

b)

It questions the need and worthiness of the purchase

c)

It creates a sense of urgency

d)

It activates the brain's reward circuitry

5.

Why do stores appeal to our crowd mentality during sales?

a)

To make us feel like we are part of a community

b)

To create a fear of missing out

c)

To increase the perceived value of the product

d)

All of the above

6.

What pricing trick do stores often use to influence our buying decisions?

a)

Offering unlimited-quantity promotions

b)

Adding a decoy to make the expensive option look more attractive

c)

Setting a high suggested retail price

7.

What buying strategy do experts recommend to shop smarter?

a)

Make a shopping list in advance and stick to it

b)

Research items to determine if the sale is a good deal

c)

Give yourself time to cool off from your instant reaction

d)

All of the above

8.

What can override the emotional state and help resist impulsive buying?

a)

Buying right away to avoid overthinking

b)

Take extra time to think before making the decision to buy something

9.

What saved Jorge Barraza from buying a video-game system during the last holiday season?

a)

The attractive discount on the system

b)

The suggestion from a friend

c)

The excitement of the sale

d)

The long line at the checkout counter since he had more time to think about his purchase

10.

What is the main takeaway about resisting sales and discounts?

a)

Sales and discounts are always worth it

b)

Impulsive buying is inevitable and cannot be controlled

c)

Discounts and sales are always bad and should be avoided

d)

Always approach sales rationally and think before buying