The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer

Common characteristics of a group, such as age range, marital status, gender, and income level

Ways to make customers aware of products and encourage them to buy

The creation and maintenance of satisfying exchange relationships

Whatever people are willing to spend their money and spare time viewing rather than participating in

What a business offers customers to satisfy needs

The number of viewers a program attracts

Describes how a business blends the four marketing elements of product, distribution, price, and promotion

Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses

Designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs and wants is

All of the following factors are important to the success of sports marketing except