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Cash & The marketing mix

Total questions: 15

Worksheet time: 6mins

Name
Class
Date
1.

What is cash?

a)

Physical money

b)

Revenue - costs

c)

Profit

d)

Loans

2.

Why is cash important?

a)

To pay employees

b)

To pay suppliers

c)

To buy nice things

d)

To survive

3.
What is not part of the marketing mix (the 4Ps)?
a)
Product
b)
Person
c)
Price
d)
Promotion
4.

The marketing mix has ...

a)

2 elements.

b)

3 elements

c)

4 elements

5.

Marketing mix refers to

a)

the cost of the product

b)

the activities that help a business to market a product.

c)

the activities that help a business to make profits.

6.

The marketing mix can also be called ...

a)

the 4 C's

b)

the 4 P's

c)

the 4 E's

7.

The product is ...

a)

the business or service a business is selling.

b)

how much people will pay for the product.

c)

where the product will be sold.

8.

Price refers to ...

a)

how much people will pay for the product.

b)

where the product will be sold.

c)

how the business tells people about the product.

9.

Promotion refers to ...

a)

where the product will be sold.

b)

how the business tells the people about the product.

c)

how much people will pay for a product.

10.

Place refers to ...

a)

the good or the service the business is selling.

b)

how much people will pay for a product.

c)

where the product will be sold.

11.

A product should ... (choose 2 options)

a)

look the same as other products.

b)

satisfy a need or a want of customers.

c)

have a special design.

12.

A designer pair of jeans is most likely to focus on

a)

function

b)

aesthetics

c)

economic manufacture

13.

Giving your product a distinctive identity is known as..

a)

marketing

b)

selling

c)

branding

14.
What is not part of the marketing mix (the 4Ps)?
a)
Product
b)
Person
c)
Price
d)
Promotion
15.
How the consumer gets the product
a)
Place
b)
Price
c)
Promotion  
d)
Sales strategy