WorksheetsEdexcel A Level Business MCQ Test 1.1, 1.2, and 1.3 Test 1
Total questions: 10
Worksheet time: 5mins
A common drawback of using secondary marketing research is that:
It takes time to collect and analyse the raw data
Survey respondents often do not understand the questions
It can be out-of-date or not directly relevant
Secondary research is subject to sample bias
Which of the following is a reason why sampling is used for primary marketing research?
It is more costly to survey just a sample
Without a sample, the research results are invalid
It is illegal to survey everyone in a target market
A good sample can represent the whole population
Which of these methods of promotion mainly involves face-to-face communication with customers?
Online advertising
Sponsorship
Public relations
Personal selling
A likely benefit of a business achieving successful product differentiation is:
Lower unit costs
Increased competition
Higher customer loyalty
Lower gross profit margins
The cash flows from a product are most likely to be negative during which phase of the product life cycle?
Introduction / launch
Growth
Maturity
Decline
Based on the market data contained in the table below, what is the forecast market size in Year 3 if the market size in Year 1 was £6,000,000?
Year Index (Year 1 = 100)
2014 (Actual) 100
2015 (Actual) 106
2016 (Forecast) 117
£6,600,000
£7,020,000
£6,540,000
£4,980,000
Business X has a market share of 24% in a market where total sales are £8,000,000 per year. If the market grows by 10% next year but Business X sales stay the same, what will its market share be next year?
21.8%
22.6%
18.2%
25.6%
A business has a single product which it believes has a price elasticity of demand of -1.6. If the business decides to increase the selling price of the product by 5% the likely effect is:
Quantity demanded decreases by 1.6%
Quantity demanded increases by 8%
Quantity demanded decreases by 5%
Quantity demanded decreases by 8%
What variables does the Boston Matrix analyse?
Selling price + market demand
Share price + market share
Market profits + cash flow
Market share + market growth
Which of these products would be most likely to benefit from a price skimming strategy?
Established product at the mature stage of its life cycle
New product with unique features
Product that can be bulk bought
Product attractive to price-conscious customers
