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Objective 3.01 Marketing Mix

Total questions: 31

Worksheet time: 16mins

Name
Class
Date
1.

During Which Part of the marketing plan does one consider how their product is different or better than the competition?

a)

Situation analysis

b)

Objective

c)

Strategies

d)

Tactics

2.

A one year promotional plan for advertising, sales promotions, public relations, and personal selling are in which part of the marketing plan?

a)

Situation analysis

b)

Objective

c)

Strategies

d)

Tactics

3.

Belk defines demographic and geographic records of an area to determine a new store location. Which part of the marketing plan is this?

a)

Competition

b)

Target market

c)

Action Plan

d)

Objectives

4.

In which part of a situation analysis should Matt describe why his product is better than others?

a)

Competition

b)

Target Market

c)

Objectives

d)

Action plan

5.

Michael determines that he needs to sell 20 baseball caps to recover the cost of production to break even. This is an example of which part of the marketing mix?

a)

Product

b)

Price

c)

Place

d)

Promotion

6.

Wal-Mart stocks beach items in its coastal stores and camping items in its mountain stores in North Carolina. This is an example of:

a)

Competition

b)

Target Market

c)

Objectives

d)

Action plan

7.

Cove Fabrics has a large billboard downtown. This is an example of which part of the marketing mix?

a)

Product

b)

Price

c)

Place

d)

Promotion

8.

Which part of the marketing plan ensures that the marketing efforts remain on track and that funds are spent wisely?

a)

Tatic

b)

Objectives

c)

Strategies

d)

Action plan

9.

Which part of the marketing plan is a snapshot of the environment that a business has been operating in over a given time?

a)

Situation analysis

b)

Objectives

c)

Strategies

d)

Tactics

10.

Which type of plan will Allison create that includes yearly objectives to promote her fashion accessory business?

a)

Financial

b)

Marketing

c)

Start-Up

d)

Target

11.

A skirt costs $10 to make and sells for $15. The profit margin is $5. This is an example of which part of the marketing mix?

a)

Product

b)

Price

c)

Place

d)

Promotion

12.

In which part of the marketing plan do you make decisions regarding product, price, place, and promotion?

a)

Situation analysis

b)

Objectives

c)

Strategies

d)

Tactics

13.

When considering inventory, one must factor how much space is necessary for the supply on hand. This is an example of which part of the marketing mix?

a)

Product

b)

Price

c)

Place

d)

Promotion

14.

Susan is considering the color, style, and quality of her new outfit. This is an example of which part of the marketing mix?

a)

Product

b)

Price

c)

Place

d)

Promotion

15.

A timeline keeps the business on track and moves the plan forward. This is which part of the marketing plan?

a)

Tatic

b)

Objectives

c)

Strategies

d)

Action plan

16.

Time lines, budgets, and metrics are addressed in which part of the marketing plan?

a)

Tactics

b)

Objectives

c)

Strategies

d)

Action plan

17.

Old Navy offers free shipping for online orders. This is an example of which part of the marketing plan?

a)

Situation analysis

b)

Objectives

c)

Strategies

d)

Action plan

18.

To increase sales, Old Navy offers reward points for future purchases. This is an example of which part of the marketing mix?

a)

place

b)

Promotion

c)

price

d)

product

19.

Cole considers whether or not he should sell his products on the internet. This is which part of the marketing mix?

a)

place

b)

price

c)

product

d)

promotion

20.

Which part of the marketing plan includes holding a specific sale at a certain time of the year?

a)

situation analysis

b)

objective

c)

tactics

d)

action plan

21.

Nike uses "Just Do It" to brand their apparel items. This is an example of which part of the marketing mix?

a)

product

b)

price

c)

people

d)

place

22.

Ralph Lauren uses a polo player on a horse to brand their apparel items. This is an example of which part of the marketing mix?

Price

a)

product

b)

price

c)

place

d)

promotion

23.

Kristie pays Google a monthly fee for her line of jewelry to pop up on Internet searches. This is an example of which part of the Marketing Mix?

a)

place

b)

price

c)

promotion

d)

product

24.

Which part of the marketing mix includes profit margins ?

a)

price

b)

place

c)

promotion

d)

product

25.

Megan is working on her marketing plan and is listing what her apparel line offers compared to what other apparel lines offer. She is considering which part of the situation analysis?

Tactics

a)

action plan

b)

objectives

c)

target market

d)

Competition

26.

Levi Strauss & Co sources cotton from India, uses textile mills in China to manufacture denim, and has jeans manufactured in Mexico. This is an example of

a)

balance of trade

b)

quotas

c)

tarriffs

d)

globalization

27.

When a business reaches its break-even point, they have covered their costs and are ready to make a profit. This is an example of which part of the marketing mix?

a)

price

b)

place

c)

promotion

d)

product

28.

marketing and corporate goals are addressed in which part of the marketing plan

a)

action plan

b)

objectives

c)

target market

d)

competition

29.

Cove Fabrics gives store credit instead of a full refund for returned items. This is an example of which part of the marketing mix?

a)

promotion

b)

price

c)

place

d)

product

30.

Troy is working on his business' long term goals. Which part of the marketing plan is Troy working on?

a)

situation analysis

b)

objectives

c)

strategies

d)

tactics

31.

Selling 1,000 yards of polar fleece fabric in the month of December is a well-defined SMART goal for a fabric store. Which part of the marketing plan should this goal be placed?

a)

competition

b)

target market

c)

objectives

d)

action plan