When new technologies are at the core of a change in the way business is traditionally operated, they are referred to as _______. For example, digital technology changes the whole world.

________ investors typically invests funds they manage for other investors, such as investment banks, pension funds, insurance companies, etc.

Amazon’s move into the online grocery business is a demonstration of ______ as they uses its competitive advantages to achieve more advantage in surrounding markets.

________ involves using the Internet to enable individuals to collectively contribute money to support a project.

The set of activities performed in an industry or in a firm that transforms raw inputs into final products and services. This is called _______.

Uber uses a dynamic pricing algorithm to optimize its revenue to balance supply and demand. Delivery charge may increase tremendously during storms or popular holiday periods. What kind of advertising technique is this?

______ allow a website to store data on a user’s computer and then later retrieve it.

_______ measures the percentage of visitors who return in a year.

_______ occurs when a competitor clicks on search engine results and ads, forcing the advertiser to pay for click even though the click is not legitimate

Each time an advertisement is fetched, it is counted as one _______.

_______uses multiple e-commerce presences to communicate and convert “potential” customers to “real” customers.

__________refers to the strategy of targeting a large number of “niche” markets with a product or service.

_______is typically a percentage of the total number of consumers in a market who visit a website; for example, 10% of all book purchasers in a year will visit Amazon at least once to shop for a book

A marketer may target smartphones within several square city blocks to alert them to available offers from participating merchants. This is referred to as _______

Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?

Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?

Which of the following is an example of dark social:

Which of the following refers to the amount and intensity of user involvement?

Most criminals and unethical actors assume _________and think they have more information than others. Therefore, they assume their decisions and actions will never be revealed.

Which of the following is not an example of personally identifiable information?

________ exists whenever one participant in a market has more resources than other. E.g. financial backing, knowledge, information, and other power.

If one has used Google to search for a new kitchen clock, ads of kitchen clocks follow her to Yahoo, Facebook, and thousands of other sites she browses. What kind of marketing technique is this?

Registering the domain name Faceboik.com with the intent to divert web traffic from people misspelling Facebook.com is an example of ______.

_______ protects original forms of expression (not ideas) from being copied by others for a period of time. For example, paper, cassette tape, or handwritten notes.

Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that produces the least harm or the least potential cost?

_______ involves the registration of an infringing domain name, or other Internet use of an existing trademark, for the purpose of extorting payments from the legitimate owners.