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WorksheetsMarketing Recap Chap 1
Total questions: 10
Worksheet time: 4mins
Which value proposition is difficult to sustain in the long run?
More for less
More for more
The same for less
More for the same
________ are collections of info obtained from data sources within the company's network.
Causal research reports
Internal databases
Marketing information systems
Exploratory research reports
Competitive marketing intelligence uses ________ data sources.
expensive
internal
publicly available
competitor's internal
Which of the following proposals is not a secondary data source?
Observations in a research laboratory.
The Ipsos consumer panels.
Studies by the INS (Institut National de la Statistique).
The magazine “60 millions de consommateurs”.
Companies like IBM, Walmart, and Intel now look beyond economic gain and, in their marketing strategies they also consider the well-being of customers, the depletion of natural resources, the viability of suppliers, and the interests of the local community. This reflects which marketing philosophy?
The selling concept
The societal marketing concept
The product concept
The production concept
True or False?: A wide range of items, including public figures, images, logos, musical bands, services, and products, can be bought and sold.
False
True
Within the Marketing process, concrete decisions relating to products, prices, distribution and communication strategies are part of:
the strategic planning
the operational marketing
the control phase
the construction of the marketing strategy
True or False: Customer is who pays the price and Consumer is the one that consumes the product. Sometimes it's the same person but no every time.
True
False
The abbreviation MIS stands for Marketing Intelligence System
True
False
PERCEIVED VALUE is the perception by customers of what they get (PERCEIVED BENEFITS) for what they give (PERCEIVED COSTS)
True
False
