WorksheetsMarketing Mix Quiz
Total questions: 16
Worksheet time: 8mins
What are the 4P's of the classical framework of marketing mix?
People, Process, Physical Evidence, Performance
Product, Price, Place, Promotion
Product, Price, Place, Public Relations
Product, Price, Promotion, Publicity
What is the concept of 'internal marketing' in the service marketing triangle?
Communication between organisation and employees
Training of staff and employees
Communication between organisation and customers
Communication between employees and customers
Which additional P's are included in the extended marketing mix for services?
People, Process, Physical Evidence
Programmes, Performance, Publicity
Promotion, Public Relations, Publicity
Product, Price, Place
What is the primary objective of pricing decisions in the marketing mix?
To deliver value to the customers
To communicate value to the potential customers
To directly affect the revenues of the organisation
To create value by developing products and services
What is the significance of brand equity in the marketing mix?
To build reputation and win customer trust and loyalty in the long run
To differentiate a product from other products and act as a bridge between the product and the consumer
To offer short-term incentives to encourage the trial or purchase of the product
To establish the product with quality leadership
An example of promotion is
5:00 News on Channel 3
Nike Sweatband
Finding Nemo Video in a pet shop
Hardees coupons in the mail
Which is an example of pricing
Setting the price of a new pair of Jordan shoes
Two sausage Biscuits for $3.00
Selling your Panther's ticket for $100.00
All of the above
Taking into consideration that Nike shoes are manufactured in Indonesia, is part of which of the 4 P's?
Product
Price
Place
Promotion
The marketing mix can be defined as...
the collection of information about existing and future products
the mixture of managers and directors that form the marketing department of a firm
the action or business of promoting and selling products or services
a set of marketing tools that the firm uses to reach its marketing objectives
An addtional model of the 4 P's is the [...] model
5 P's
6 P's
7 P's
8 P's
There is no additional model
The activities that communicate the product’s features and benefits that help persuade customers to purchase the product.
Product
Price
Place
Promotion
What does the place component of the marketing mix refer to?
Pricing strategies
Promotional activities
Distribution channels and methods
Product features
What is the purpose of the product component of the marketing mix?
To promote the product through advertising and sales promotions.
To determine the pricing strategy for the product.
To manage the distribution channels for the product.
To create and deliver a product that satisfies the needs and wants of the target market.
How can promotion influence product?
By offering discounts and promotions
By heavily advertising and promoting to charge high prices
By influencing where the product can be sold
By using new media and technology
