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Gino's L1 - Marketing Role Quiz

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

What is one of the key roles of marketing?

a)

Developing new technologies

b)

Managing finances

c)

Building brand awareness

d)

Selling products

2.

Which company is known for supporting social movements in their marketing campaigns?

a)

Under Armour

b)

Puma

c)

Nike

d)

Adidas

3.

What is the main focus of Nike's 'Dream Crazier' marketing campaign?

a)

Inspiring self-belief and determination

b)

Promoting a new clothing line

c)

Encouraging people to play sports

d)

Advocating for environmental sustainability

4.

How does Apple use marketing to create demand for their products?

a)

By creating a strong brand image and trend

b)

By lowering the prices of their products

c)

By offering free accessories with their products

d)

By emphasizing the quality of their products

5.

What is the ultimate goal of marketing for companies like Apple and Nike?

a)

To dominate the market and eliminate competition

b)

To maximize profits through aggressive advertising

c)

To create brand awareness and trust

d)

To break even on their marketing expenses

6.

What was the focus of McDonald's marketing campaign mentioned in the video?

a)

Introducing a new mascot

b)

Launching a new breakfast menu

c)

Promoting healthy eating options

d)

Raising the profile of the Big Mac

7.

What is the main purpose of the McDonald's advert shown in the video?

a)

To showcase their diverse menu options

b)

To make customers aware of the different sizes of the Big Mac

c)

To promote their partnership with local farmers

d)

To highlight their commitment to sustainability

8.

What does the Nike 'Just Do It' slogan represent in their marketing campaigns?

a)

Encouraging people to take risks

b)

Promoting a healthy lifestyle

c)

Advocating for social justice

d)

Inspiring determination and perseverance

9.

How does Nike's marketing campaign featuring Raheem Sterling contribute to brand trust?

a)

By supporting a social cause and standing up against racism

b)

By collaborating with other sports brands

c)

By offering discounts and promotions

d)

By showcasing their latest product line

10.

What is the significance of the iPhone Pro 11 marketing campaign mentioned in the video?

a)

Promoting the affordability of the phone

b)

Creating demand for the new camera features

c)

Highlighting the durability of the phone

d)

Emphasizing the battery life of the phone