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Color Theory/Psychology Quiz

Total questions: 35

Worksheet time: 35mins

Name
Class
Date
1.

What does the color blue symbolize and why do social media companies frequently choose it?

a)

It symbolizes danger and aggression, and companies choose it to appear bold

b)

It symbolizes warmth and happiness, and companies choose it to appear friendly

c)

It symbolizes dependability, and companies choose it to appear trustworthy

d)

It symbolizes luxury and sophistication, and companies choose it to appear superior

2.

What is the impact of the color red on consumer behavior and emotions?

a)

It makes people feel hungry and increases their appetite

b)

It makes people feel cold and unfriendly

c)

It makes people feel happy and optimistic

d)

It makes people feel relaxed and calm

3.

What does the color green represent and what feelings does it bring upon?

a)

It represents life and brings upon feelings of relaxation, health, and prosperity

b)

It represents anger and aggression, and brings upon feelings of danger and defiance

c)

It represents warmth and happiness, and brings upon feelings of youthfulness and creativity

d)

It represents fear and irrationality, and brings upon feelings of anxiety

4.

What is the impact of using black as a staple color in branding?

a)

It makes the brand appear plain, boring, and empty

b)

It makes the brand appear sophisticated, powerful, and elegant

c)

It makes the brand appear fearful and anxious

d)

It makes the brand appear childish and rebellious

5.

What feelings does the color white evoke and how does it help achieve a certain look for a brand?

a)

It evokes feelings of warmth and happiness, and helps achieve a modern and quirky look for a brand

b)

It evokes feelings of purity and innocence, and helps achieve a pure, innocent, and pristine look for a brand

c)

It evokes feelings of anger and aggression, and helps achieve a powerful and elegant look for a brand

d)

It evokes feelings of fear and anxiety, and helps achieve a sense of urgency for a brand

6.

What does the color pink represent and how do companies use it to appeal to consumers?

a)

It represents fear and anxiety, and companies use it to foster negative emotions

b)

It represents warmth and relaxation, and companies use it to tap into optimism and creativity

c)

It represents anger and aggression, and companies use it to foster negative feelings

d)

It represents femininity and companies use it to appeal to a more youthful, imaginative, and quirky feel

7.
Green, Orange, & Violet are created after mixing two Primary colors together. What are these colors also referred to as?
a)
Secondary Colors
b)
Primary Colors
c)
Tertiary Colors
d)
Analogous Colors
8.
These colors are created after mixing a Primary and a Secondary color together:
a)
Analogous Colors
b)
Tertiary Colors
c)
Complementary Colors
d)
Warm Colors
9.
These colors are opposite from each other on the color wheel:
a)
Tertiary Colors
b)
Primary Colors
c)
Analogous Colors
d)
Complementary Colors
10.
Three colors beside each other on the color wheel are also known as: 
a)
Analogous Colors
b)
Secondary Colors
c)
Cool Colors
d)
Complementary Colors
11.
Reds, Yellows, and Oranges depict feelings of heat, passion, and intensity. These colors are also known as:
a)
Cool Colors
b)
Primary Colors
c)
Secondary Colors
d)
Warm Colors
12.
Blues, Greens, and Violets depict feelings of coolness, relaxation, and zen. These colors are also known as: 
a)
Warm Colors
b)
Cool Colors
c)
Tertiary Colors
d)
Analogous Colors
13.
What is the complementary color of yellow?
a)
Green
b)
Orange
c)
Violet
d)
Red
14.
Red-Violet and Yellow-Green can fall into both Warm & Cool color categories. What other color scheme do these colors demonstrate?
a)
Analogous Colors
b)
Primary Colors
c)
Complementary Colors
d)
Secondary Colors
15.
Which of the following colors completes the Analogous color scheme? 
Red-Violet, Violet, & __________
a)
Blue-Green
b)
Red-Orange
c)
Yellow-Green
d)
Blue-Violet
16.
Red, Yellow, & Blue are the "building blocks" of all color. What are these three colors also referred to as?
a)
Tertiary Colors
b)
Secondary Colors
c)
Primary Colors
d)
Complementary Colors
17.
What is the complementary color of Blue-Green?
a)
Red-Orange
b)
Yellow-Orange
c)
Blue-Violet
d)
Yellow-Orange
18.
What is the complementary color of Red?
a)
Green
b)
Orange
c)
Blue
d)
Yellow
19.
If you were trying to paint a picture depicting fire, what kinds of colors would you use?
a)
Cool Colors
b)
Complementary Colors
c)
Primary Colors
d)
Warm Colors
20.

What color scheme does this image use?

a)

Complementary

b)

Analogus

c)

Triad

d)

Monochromatic

21.

What color scheme does this image use?

a)

Monochromatic

b)

Triad

c)

Analogus

d)

Complementary

22.
The color red best reflects which word?
a)
Childish
b)
Hunger
c)
Rich
d)
Natural
23.

Choose the best word associated with the psychology of Yellow.

a)

Happiness

b)

Sadness

c)

Environment

d)

Youth

24.

This color represents nature, the environment, and health.

a)

Yellow

b)

Brown

c)

Green

d)

Orange

25.

White is ...

a)

Social

b)

Pure

c)

Powerful

d)

Impulsive

26.

What color often represents royalty?

a)

Black

b)

Green

c)

Purple

d)

Blue

27.

What color often represents intellect/knowledge?

a)

Blue

b)

Brown

c)

Black

d)

Beige

28.

What color often represents cold or lonely?

a)

Yellow

b)

Red

c)

Blue

d)

White

29.

What color often represents anger?

a)

Orange

b)

Pink

c)

Blue

d)

Red

30.

______ is one of the most preferred colors with the most positive connotations.

a)

White

b)

Green

c)

Blue

d)

Yellow.

31.

______ is a well-liked color that can bring a sense of calmness and trust when building relationships, especially in marketing.

a)

Blue

b)

Green

c)

Red

d)

Yellow

32.

The color _______ is great for bringing comfort in tough times, and creating a sense of fun or freedom in your visuals.

a)

orange

b)

purple

c)

red

d)

yellow

33.

What is created when gray is added to a pure color?

a)

shade

b)

tint

c)

tone

d)

opacity

34.

What is created when black is added to a pure color?

a)

shade

b)

tint

c)

tone

d)

opacity

35.

What is created when white is added to a pure color?

a)

shade

b)

tint

c)

tone

d)

opacity