Free Printable Domain 2 Review

1.

A ______________________ competitor is a business that sells different product or services but is similar enough to be competitive with another business.

a)

indirect

b)

strong

c)

direct

d)

weak

2.

Mark designs logos for businesses in his city. He mostly works with local

bakeries. What is Mark’s target market?

a)

Adults, ages 25-60

b)

Females, ages 13-19

c)

Kids, ages 2-12

d)

Males, ages 20-40

3.

Tom runs a car repair shop with dependable employees. Recently, he has seen an increase in customers needing work done. He knows that he needs to replace one of the lift machines but is struggling to finance it. There are other repair shops in the neighborhood. What part of the SWOT analysis would dependable employees fall under?

a)

Weakness

b)

Opportunity

c)

Strength

d)

Threat

4.

Tom runs a car repair shop with dependable employees. Recently, he has seen an increase in customers needing work done. He knows that he needs to replace one of the lift machines but is struggling to finance it. There are other repair shops in the neighborhood. What part of the SWOT analysis would small budget fall under?

a)

Weakness

b)

Strength

c)

Opportunity

d)

Threat

5.

Ellie owns a tumbling gym. She compiled a list of nearby competitors.

Would a trampoline park be direct or indirect competition.

a)

Direct

b)

Indirect

6.

An __________________ provides an overview of the marketing plan.

a)

reference

b)

abstract

c)

executive summary

d)

table of contents

7.

Which marketing method has the higher success rate of bringing in new customers?

a)

Mail

b)

Email

8.

Which marketing method is commonly seen on the side of a freeway?

a)

Survey

b)

Email

c)

Mail

d)

Billboard

9.

Which market segment shares a customer’s age, gender, and ethnicity?

a)

Psychographic

b)

Demographic

c)

Geographical

d)

Behavioral

10.

Which market segment shares a customer’s location?

a)

Geographical

b)

Behavioral

c)

Demographic

d)

Psychographic

11.

Financial limitations would be an example of a __________ in a SWOT analysis.

a)

strength

b)

weakness

c)

opportunity

d)

threat

12.

A SWOT analysis documents a company’s strengths, weaknesses, __________ , and threats.

a)

opportunities

b)

observations

c)

objectives

d)

obligations

13.

A focus group was formed to provide opinions for a target market. What type of data is being collected from the focus group?

a)

Primary

b)

Secondary

14.

Match the pricing strategy with the corresponding description.

a)

a price determined by taking the cost of a product and adding a profit margin

1.

cost-plus

b)

a percentage discount extended to vendors

2.

distribution

c)

a strategy that offers lower prices to new customers during a special pricing period

3.

penetration

d)

prices similar to competitors with a small variation

4.

competitive

e)

chargin for the believed worth of a product or service

5.

value-based

15.

A Business Plan is a text document that addresses the concept, customers, and capital for a business. It is used to get investors to buy in to business.

a)

True

b)

False

16.

A ________ Market is the group of potential customers to whom a company wants to sell its products and services.

a)

Fixed

b)

General

c)

Target

d)

Benefits

17.

If a company spends $50,000 on marketing and $5,000 on sales and they gain 500 customers. what is their Customer Acquisition Cost?

{hint: CAC= (marketing costs + sales costs) / # of customers }

a)

110

b)

500

c)

300

d)

700

18.

If a company spends $10,000 on sales and $90,000 on marketing and they gain 10,000 customers. what is their Customer Acquisition Cost?

a)

110

b)

50

c)

10

d)

700

19.

The four segments of data are:

(SELECT ALL THE APLLY)

a)

Behavioral

b)

Geographic

c)

Demographic

d)

Psychographic

20.

Which of the following is an example of demographic information?

a)

married with children

b)

loves to travel

c)

enjoys volunteering

d)

participates in an art club

21.

What does PPC marketing stand for?

a)

Paper-people-clip

b)

Pay-per-click

c)

People-pushing-content

22.

What does SEO stand for?

a)

Search Execute Officer

b)

Special Executive Officer

c)

Search Engine Optimization

d)

Sample Excellent Oatmeal

23.

If a company spends $50,000 on marketing and $5,000 on sales and they gain 500 customers. what is their Customer Acquisition Cost?

{hint: CAC= (marketing costs + sales costs) / # of customers }

a)

110

b)

500

c)

300

d)

700

24.

CAC stands for:

a)

Consumer Action Class

b)

Customer Acquisition Cost

c)

Casually Acquiring Customers

25.

What are indirect competitors?

a)

Other businesses that sell products that are different from a business but are similar enough that their products could satisfy the same need

b)

Other businesses that sell the same or similar products or services that a company sells

c)

Businesses that have the same or similar investors

d)

Businesses that have the same or similar revenue

26.

is a business that sells similar products or services as another business

a)

direct competition

b)

indirect competition

c)

perfect competition

d)

monopolistic competition

Domain 2 Review

Total questions: 26

Worksheet time: 18mins

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