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Review Exam

Total questions: 95

Worksheet time: 2hrs 35mins

Name
Class
Date
1.

What is the role of business analytics in decision-making processes?

a)

Business analytics creates obstacles for decision-making processes.

b)

Business analytics only provides irrelevant information for decision-making processes.

c)

Business analytics has no impact on decision-making processes.

d)

Business analytics provides insights and support for decision-making processes.

2.

How can businesses use predictive analytics to improve their operations?

a)

By relying solely on intuition and gut feeling

b)

By ignoring historical data and focusing only on current trends

c)

By analyzing historical data to make predictions about future trends, customer behavior, and market changes.

d)

By randomly guessing future trends without any data analysis

3.

Give an example of how descriptive analytics can be applied in a business setting.

a)

Conducting a survey to measure employee satisfaction

b)

Interviewing potential customers to gather feedback on a new product

c)

Analyzing sales data to identify trends and patterns in customer purchasing behavior.

d)

Reviewing financial statements to calculate profit margins

4.

Explain the concept of prescriptive analytics and its application in business.

a)

Prescriptive analytics is not applicable in business decision-making

b)

Prescriptive analytics involves using data and algorithms to recommend actions that will optimize business outcomes.

c)

Prescriptive analytics only uses historical data to make recommendations

d)

Prescriptive analytics is a type of descriptive analytics

5.

What are the key benefits of using business analytics in marketing strategies?

a)

Decreased return on investment, limited decision making, and generic marketing campaigns.

b)

Better understanding of customer behavior, improved decision making, targeted marketing campaigns, and increased return on investment.

c)

Limited understanding of customer behavior, decreased return on investment, and random marketing campaigns.

d)

No impact on customer behavior, decreased return on investment, and limited decision making.

6.

Discuss the importance of data visualization in business analytics.

a)

Data visualization is only useful for marketing purposes and not for making informed decisions.

b)

Business analytics can be done effectively without the need for data visualization.

c)

Data visualization in business analytics is important because it helps in understanding complex data, identifying patterns and trends, making informed decisions, and communicating insights effectively.

d)

Data visualization in business analytics is not important as it only adds unnecessary complexity.

7.

How can businesses use business analytics to identify and mitigate risks?

a)

By identifying patterns, trends, and anomalies in their data to anticipate and mitigate potential risks.

b)

By outsourcing the analysis of data to a third-party company to identify and mitigate risks.

c)

By ignoring data and relying on intuition to identify and mitigate risks.

d)

By randomly selecting data points and making decisions based on them to identify and mitigate risks.

8.

Explain the concept of customer segmentation and its relevance in business analytics.

a)

Customer segmentation is the process of dividing customers into groups based on their favorite color

b)

Customer segmentation is irrelevant in business analytics

c)

Customer segmentation is only used for small businesses

d)

Customer segmentation is the process of dividing customers into groups based on characteristics such as demographics, behavior, or needs. It is relevant in business analytics as it helps businesses understand their customers better, target specific groups with tailored marketing strategies, and improve overall customer satisfaction and retention.

9.

What are the ethical considerations that businesses need to keep in mind when applying business analytics?

a)

Ethical implications, privacy, and security

b)

Profit maximization, cost reduction, and market share

c)

Employee satisfaction, customer loyalty, and brand reputation

d)

Regulatory compliance, financial reporting, and risk management

10.

Discuss the challenges that businesses may face in implementing business analytics solutions.

a)

No need for integration with existing systems

b)

Unlimited budget for implementation

c)

Some challenges businesses may face in implementing business analytics solutions include data quality issues, lack of skilled personnel, resistance to change, and integration with existing systems.

d)

Lack of interest in data analysis

11.

Business analytics results in which of these?

a)

Evidence Based Decisions

b)

Data Driven Decisions

c)

Better DecisionsAll of these are correct

d)

All of these are correct

12.

What statement below best describes why we do data analytics in business

a)

a. Analytics improve our understanding of how the business works

b)

b. We must show a return on the investment we make in data & analytical resources

c)

c. We need specific insights to make business decisions

d)

d. We have to calculate & report financial results to owners / shareholders

13.

Areas of Analytics

a)

a. Visualization

b)

b. Test Analytics

c)

c. Forecasting

d)

d. Volume

14.

Ares of Analytics

a)

a. Data Mining

b)

b. Statistics

c)

c. Big Data

d)

d. Optimization

15.

Challenges of Business Analytics

a)

a. Analytical Process

b)

b. Environment

c)

c. Competition

d)

d. Customers

16.

Business Analytics (BA) is a broad category of application programs which includes

a)

Decision support

b)

Data mining

c)

OLAP

d)

All of the mentioned

17.

The first step in the business analytic process is

a)

a. Determine the needs of the business

b)

b. Collect the data

c)

c. Predict the outcome

d)

d. Analyze the data

18.

Challenges of Business Analytics

a)

a. Analytical Process

b)

b. Environment

c)

c. Competition

d)

d. Customers

19.

What is data that is grouped in evenly distributed values and measured based on the group to which the variable is attributed

a)

a. Data

b)

b. Nominal Data

c)

c. Ordinal Data

d)

d. Interval measurement

20.

Indicate which level of measurement is being used in the given scenario. A car magazine lists the most expensive cars for 2017

a)

a. nominal

b)

b.ordinal

c)

c.Interval

d)

d.Ratio

21.

Indicate which level of measurement is being used in the given scenario. The roster of a basketball team lists the jersey numbers for each of the players.

a)

Nominal

b)

Ordinal

c)

Interval

d)

Ratio

22.

Is the following qualitative or quantitative data? Favorite foods of statistics class.

a)

a. Qualitative

b)

b. Quantitative

23.

Ages of students in a statistics class

a)

Nominal

b)

Ordinal

c)

Interval

d)

Ratio

24.

A qualitative variable

a)

A.Always refers to a sample

b)

B. Is not numeric

c)

C.Has only two possible outcomes

d)

D.All of the above

25.

Indicate which level of measurement is being used in the given scenario. A meteorologist compiles a list of temperatures in degrees Celsius for the month of May.

a)

a.nominal

b)

b. ordinal

c)

c. ratio

d)

d. Interval

26.

Determine the level of measurement. Weight of walleye caught on Lake Erie

a)

Nominal

b)

Ordinal

c)

Interval

d)

Ratio

27.

Birth order

a)

Nominal

b)

Ordinal

c)

Interval

d)

Ratio

28.

Ideal Volume

a)

Nominal

b)

Ordinal

c)

Interval

d)

Ratio

29.

A qualitative variable

a)

Always refers to a sample

b)

Is not numeric

c)

Has only two possible outcomes

d)

All of the above are correct

30.

Data consists of numbers representing counts or measurements

a)

Mathematical data

b)

Categorical data

c)

Quantitative Data

d)

Population data

31.

Big data Analytics is done with

a)

Hadoop

b)

Conventional Method

c)

Using your machine

d)

None of Above

32.

What is data

a)

Information

b)

facts and statistics collected together for reference or analysis

c)

processed collection of content

d)

all of the above

33.

Business Intelligence has replaced Business Analytics

a)

True

b)

False

34.

Which is not one of the 4 v's of Big Data

a)

Velocity

b)

variety

c)

volume

d)

Volatile

35.

which of the following is true about Big Data

a)

is a field that treats ways to analyze, systematically extract information from, or otherwise deal with data sets that are too large or complex to be dealt with by traditional data processing application software.

b)

include capturing data, data storage, data analysis, search, sharing, transfer, visualization, querying, updating, information privacy and data source.

c)

described as a large volume of data, both structured and unstructured.

d)

All of these

36.

Which characteristic of Big Data will the below problem have?


Clustering cars into a tree structure based on the data given about each car.Please note that while classifying the cars you have to compare each car against the rest.

a)

Volume

b)

variety

c)

Velocity

d)

None

37.

The recommendations generation of an e-commerce global leader on huge data as well as real-time data represent which characteristic of Big Data?

a)

Velocity - since we might have to generate the recommendations in real time

b)

Volume - since we will have to record the behaviour of many users

c)

Variety - since computation of recommendations is complex and might require processing data in various forms

d)

All of the above

38.

Structured Data Requires Less Storage. True Or false

a)

True

b)

False

c)

Cant Say

39.

--------- helps to find a numerical value expressing the relationship between variables

a)

Regression

b)

Correlation

c)

Random variable

d)

z-value

40.

The value of the coefficient of correlation lies between

a)

0 to 1

b)

0 to -1

c)

-1 to 1

d)

1 to -1

41.

In regression analysis, the variable that is being predicted is the

a)

Dependent variable

b)

Independent variable

c)

Intervening variable

d)

None of the above

42.

The scientific process of transforming data into insights for the purpose of making better decisions refers to ....

a)

Business Intelligence

b)

Data Warehousing

c)

Cloud Computing

d)

Business Analytics

e)

Internet of Things

43.

Creating a model which can predict the user's future intention can be considered as an example of?

a)

Descriptive Analytics

b)

Predictive Analytics

c)

Prescriptive Analytics

d)

Diagnostic Analytics

44.

Analytics is used in

a)

Human Resourse

b)

Finance

c)

Operations management

d)

All of Above

45.

Which of the following activities is LEAST likely to be found in the majority of present-day human resource departments?

a)

Compensation

b)

Risk management

c)

Recruitment

d)

Employee relations

46.

Human resources is not the ultimate decider of whether an individual is discharged.

a)

True

b)

False

47.

What of the following is a reason why an employee candidate selects a company?

A)

B)

C)


E)

a)

Company culture

b)

Career progression after hire

c)

Benefits

d)

D) All of these are correct.

e)

None of these is correct.

48.

The benefits of providing job candidates a realistic job preview include a genuine understanding of which of the following?

a)

Role(s) that will be performed

b)

Daily activities of the job

c)

Requirements of the position

d)

Significant understanding of the position

e)

E) All of these are correct.

49.

Human resources decisions need to be strategic because of:

a)

increasing competition among HSOs.

b)

the need to analyze jobs.

c)

trends in using incentive compensation.

d)

All of these are correct.

50.

The highest percentage growth in forecasted health occupations employment by 2022 is for which of the following occupations?

a)

Physician assistants

b)

Registered nurses

c)

Physicians and surgeons

d)

Medical and health services managers

51.

The National Labor Relations Board provides guidance for HR in addressing:

a)

unions and collective bargaining.

b)

employee retirement plans.

c)

recruitment.

d)

equal opportunity regulations.

52.

Best practices of high-performing organizations include all of the following focal areas, except:

a)

staff engagement.

b)

staff acquisition and development.

c)

employee empowerment in decision making.

d)

highest levels of compensation for staff.

e)

All of these are examples of best practices.

53.

Predictive analytics or human resource analytics are used by human resources managers to identify:

a)

employee needs.

b)

factors that affect staff retention.

c)

employee satisfaction levels and issues affecting satisfaction.

d)

actual instances of staff engagement in addition to perceptions of staff engagement.

e)

All of these are correct.

54.

It is legal for an HSO to pay a woman less than a man for the same work if she married and her spouse works, too, because she does not really need the money.

a)

True

b)

False

55.

Which one among the following is not part of the 4 V’s of Data?

a)

Volume

b)

Variety

c)

Velocity

d)

Vagueness

56.

Which among the following is key to robust analysis?

a)

Sufficient Sample

b)

Bench marking

c)

Diving Deep

d)

All of the above

57.

Which tool is most commonly used by Analysts across the world for Video Analysis?

a)

Sports Code

b)

Sports Always

c)

Longo Match

d)

All of the above

58.

Who pioneered Sports Analytics or the first to use data to make strategic decisions?

a)

Micheal Lewis

b)

Billy Beane

c)

Shane Thomson

d)

Jose Mourinho

59.

Which of the following statements is an example of analytics?

a)

Sachin Tendulkar holds the record for the most runs in Tests

b)

Lewis Hamilton has the most Formula Race wins with 95

c)

Roger Federer wins 33% of the points from the net through a forehand volley

d)

Lebron James has won 4 NBA titles

60.

Which of the following is not a stage in the Data Life-cycle?

a)

Data Collection

b)

Data Analysis and Reporting

c)

Data Visualization

d)

None of the above

61.

Which of the following is a data type?

a)

Primary

b)

Structured

c)

Unstructured

d)

Both B and C

62.

Which of the following is not an example of unstructured data?

a)

Social Media

b)

Surveys

c)

Emails

d)

CRM

63.

Which of the following is not an example of a derived KPI?

a)

Balls/ Boundary

b)

Required Run Rate

c)

Corners Taken

d)

Successful Penalties taken

64.

Which of the following is not a type of analytics?

a)

Prescriptive

b)

Diagnostic

c)

Predictive

d)

Qualitative

65.

How can we track data in a game

a)

Apps; someone will track an individual

b)

Video; the game is reviewed and individual stats are tracked

c)

Fitness wear; a fitness watch or HR monitor

d)

Follow a player during a game and make notes

66.

What is the point in collecting data in sport?

a)

It is interesting and people enjoy knowing facts

b)

It can help teams and individuals improve

c)

It can give an opponent an advantage

67.

My strengths are in

a)

Being the captain of the team (leadership)

b)

Being a player

c)

Theory, data, analytics

d)

Coaching

68.

What is 'Sports Analytics'?

a)

the use of data and advanced statistics to measure performance and make informed decisions, in order to gain a competitive sports advantage.

b)

Goals, marks, kicks, touches

c)

someone who watches a lot of sports and knows a lot about plays and data

d)

unsure

69.

What is data

a)

Information

b)

facts and statistics collected together for reference or analysis

c)

processed collection of content

d)

all of the above

70.

Sources of collection of data

a)

Public

b)

Internal

c)

External

d)

Software

e)

All of the above

71.

What statement below best describes why we do data analytics in business?

a)

Analytics improve our understanding of how the business works

b)

We must show a return on the investment we make in data & analytical resources

c)

We need specific insights to make business decisions

d)

We have to calculate & report financial results to owners / shareholders

72.

Business Analysis and Business Analytics are the terms that can be used synonymously

a)

True

b)

False

73.

Tools for Business Analytics

a)

Python

b)

Excel

c)

R Programming

d)

Hadoop

74.

Decision making is the process of

a)

choosing the best from available alternatives

b)

going with the opinion of the majority

c)

both of these

d)

none of these

75.

Business Intelligence has replaced Business Analytics

a)

True

b)

False

76.

Business Analytics can aid in efficient decision making because

a)

various tools are used

b)

a proper evaluation is done with required analysis

c)

it is emerging

d)

mangers like to use new terminology

77.

V's of Big Data

a)

Volume

b)

Veracity

c)

Velocity

d)

Validatory

78.

Business analytics is interdisciplinary involving

a)

Mathematics

b)

Statistics

c)

Computers

d)

Psychology

79.

The fifth phase in Customer Life Cycle

a)

Acquisition

b)

Defection

c)

Reach

d)

Conversion

80.

Graduation of acquired customer to actual customers is called

a)

Acquisition

b)

Defection

c)

Reach

d)

Conversion

81.

It is a logistic system used to determine the location of goods or services from the point of origin to its ultimate destination.

a)

delivery cycle

b)

turnaround time

c)

lead time

d)

track and trace

82.

This is a characteristic of the supply chain where the product or services has reconfigurable supply networks, online or digital statement of accounts, virtual tools used.

a)

scalable

b)

connected

c)

quality

d)

responsive

83.

Which supply chain strategy focus on various forms such as volume, variety and customization of products and services

a)

sustainability

b)

flexibility

c)

cost

d)

quality

84.

It consists of the different departments such as finance, planning, legal, quality management, etc. to monitor the business environment

a)

Procurement

b)

Technology development

c)

Support Services

d)

Firm Infrastructure

85.

This model shows the profit-generating activities of the organization

a)

stakeholder model

b)

value chain

c)

SCOR model

d)

supply chain

86.

1.__________ is the process of analyzing the behavior of visitors to a website.

a)

Web analytics

b)

Google analytics

c)

Analysis

d)

None of these

87.

2.__________ collected through web analytics may include traffic sources, referring sites, page views, paths taken and conversion rates.

a)

Information

b)

Data

c)

File

d)

None of these

88.

3._________ is the first step in the web analytics process is for businesses to determine goals and the end results they are trying to achieve.

a)

Setting goal

b)

Collection of data

c)

Report

d)

None of these

89.

4.________ is a quantifiable measure to monitor and analyze user behavior on a website.

a)

KPI

b)

API

c)

A/B test

d)

None of these

90.

5.Log file analysis, also known as _______

a)

Log management

b)

Time management

c)

Space management

d)

None of these

91.

6. The data is collected through _______and platforms

a)

Analytic tool

b)

Google tool

c)

Data tool

d)

None of these

92.

7.______ indicates don’t collect or report on analytics data

a)

Ignore

b)

Basic

c)

Intermediate

d)

Elite

93.

8.traditional analytics tools was, the most reported answer across any level of _________

a)

Maturity

b)

Maintain

c)

Level

d)

None

94.

9. _______ metrics represent value per session, revenue/AOV, leads generated

a)

Revenue

b)

Conversion

c)

On page

d)

Traffic

95.

10.The primary role of data analyst/business analyst is compilation and __________ analysis.

a)

Qualitative

b)

Quantitative

c)

Both a and b

d)

None of these