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WorksheetsExport marketing Chap 1&2
Total questions: 16
Worksheet time: 24mins
____ refers to the marketing efforts directed at creating and maintaining a distinct image of the brand in the minds of target audience.
Positioning
Packaging
Promotion
Design
Under ____, the seller is responsible for leaving the goods at the place of manufacture.
Carrier
Ex Works
Delivery Duty Paid
Carriage paid to
Under ____ contract, the exporter has to pay all costs and expenses till the goods are delivered at the port of shipment plus freight and insurance upto the port of destination.
INCO terms refer to _____
International Commercial Terms
In-Trade Commercial Terms
Interim Conpensation
International Company
____ refers to symbols printed on export packages.
Formula to calculate FOB price is
FOB price = Cost of goods + Profit + DBK
FOB price = Cost of goods - Profit - DBK
FOB price = Cost of goods + Freight - Profit + DBK
FOB price = Cost of goods + Profit - DBK
Product ____ is the primary function of the exporter.
Development
Marketing
Planning
Quotation is an offer made by the _____.
Importer
Exporter
Packaging helps in ____
preserving quality
all of the above
INCO terms are universally accepted.
true
false
If the customers are large in number and are located in different countries, the export firm should select ____ distribution channel.
Direct
Indirect
For perishable goods, the export firm should select ____ distribution channel.
Direct
Indirect
_____ is the intermediary between the manufacturer and overseas buyer.
Manufacturer
Trader
Merchant Exporter
Contractor
____ is not a component of Logistics.
Warehousing
Transportation
Inventory management
____ refers to quality of service which a firm provides to its customers.
Customer Order Processing
Customer Service Standards
Customer Feedback
Customer Delight
____ is a face to face communication between the exporter's firm and its importers.
Personal Selling
Advertising
Sponsorship
Sales promotion
