WorksheetsTempe Union- District- Marketing 1- Q-3 Review
Total questions: 15
Worksheet time: 8mins
When developing PRODUCT strategies, if a potato chip company wnats to change the design/shape/size of the physical container or wrapping for a product, what are they looking to change?
Baggage
Label
Package
Quota
Krusteaz muffin mixes are packaged in boxes that contain directions and recipes on how to use the mixes to muffins and a variety of other items from this box. What function of product packaging is this example describing?
Providing information
Promoting the product
Community product identity
Protecting the product
What is a type of branding element that incorporates a human form or characteristics such as Mr. Clean, the Kool Aid Man, and the Geico Gecko examples of?
Trade characters
Brands
Brand marks
Trade names
What type of brand is General Mills-- brand of many products including Cheerios?
Producer brand (also known as a National brand)
Private Distributor brand (also known as a store brand)
Generic brand (also known as a store brand)
Local brand
Pringles, a well known potato chip brand, has invested a significant amount of money developing its brand. This is likely to provide which of the following benefits?
Better recognition which leads to increased sales
Brand loyalty
The ability to charge a higher price than comparable generic brand products
All of the above
Crayola recently introduced a new product called “Trayola” that consists of a metal container filled with markers, crayons, or colored pencils. A magazine ad featuring this product shows a variety of assorted Crayola products available including Trayola. Which product positioning strategy is reflected in this advertising campaign?
Positioning in relation to other products in a line
Positioning by price
Positioning in relation to the competition
Positioning in relation to legal requirement
The NBA and 2K Sports have an agreement with each other allowing 2K Sports to use NBA team names, logos, and players in their video games for basketball. Which of the following best describes this type of agreement between the NBA and 2K Sports?
Brand licensing
Brand extension
Mixing brands
Brand contracting
Which of the following is associated with product planning and development?
Overturning customer objections
Selecting an appropriate advertising outlet
Price discrimination
Generating and screening product ideas
Which step in the new product development process involves conducting focus groups, surveying customers, or creating a product task force?
Generating ideas
Screening ideas
Developing the product
Evaluating customer acceptance
Which of the following is an intangible service?
Sunglasses
Orkin Pest Control
IPhone
Gatorade
This type of intellectual property is used to protect brand elements such as logos and slogans:
Trademark
Patent
Copycat
Regulation
Tim has decided to open a pop-up shop near the beach. Mike will sell swim suits, sandals, sunglasses, sunscreen, and beach toys. What is this collection of items known as in a retail business?
Product mix
Goods and services
Wholesale products
Sales leads
Which is NOT a potential advantage of extending the Lays Potato Chip product line by adding a new flavor?
Increase development costs
Increase customer choices
Build brand familiarity
Increase brand demand
During which stage of the product life cycle would a company decide to eliminate a product line?
Introduction
Growth
Maturity
Decline
During which stage of the product life cycle does the business need to educate and inform customers about product features and benefits?
Introduction
Growth
Maturity
Decline
