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WorksheetsPERSONAL SELLING
Total questions: 13
Worksheet time: 7mins
What is personal selling?
Selling products online
Person to person communication with potential customers
Advertising on social media
Sending promotional emails
What is the approach step in the selling process?
Research about potential customers
Presenting the product or service
Locating potential customers
Initial contact with customers
What is the presentation step in the selling process?
Presenting the product or service
Initial contact with customers
Research about potential customers
Locating potential customers
What is prospecting in the selling process?
Locating potential customers
Presenting the product or service
Research about potential customers
Initial contact with customers
What is the closing the sale step in the selling process?
Finalizing sale and persuading potential customer to make the purchase
Research about potential customers
Presenting the product or service
Locating potential customers
What is the follow up step in the selling process?
Presenting the product or service
Research about potential customers
Contacting the customer after the sale to ensure customer is satisfied
Locating potential customers
What is handling objectives in the selling process?
Locating potential customers
Presenting the product or service
Must address question or concern from potential customer
Research about potential customers
What is the main role of a salesperson in personal selling?
To increase advertising costs
To manage personal customer relationships
To handle customer complaints
To conduct market research
What is the example given for using salespeople effectively?
Selling products with declining profit margins
Selling products with low profit margins
Selling products with high profit margins
Selling products with no profit margins
What is the disadvantage of using salespeople according to the text?
They are not persuasive
They are not effective
They are very expensive
They are not well trained
What is the purpose of the preapproach step in the selling process?
To research about potential customers
To locate potential customers
To make initial contact with customers
To present the product or service
What is the purpose of the approach step in the selling process?
To locate potential customers
To research about potential customers
To make initial contact with customers
To present the product or service
What is the purpose of the presentation step in the selling process?
To research about potential customers
To locate potential customers
To make initial contact with customers
To present the product or service
