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CPC10 Midterm Quiz

Total questions: 10

Worksheet time: 8mins

Name
Class
Date
1.

A customer who has been purchasing from your online store for the past two years, consistently leaving positive reviews and recommending your products to friends. What type of consumer is this?

a)

Loyal customer

b)

Need-based customer

c)

Impulsive customer

d)

New customer

2.

During a promotion for your latest product, a customer purchases it immediately because they have been searching for a solution to their problem and believe your product will meet their needs. What type of consumer is this?

a)

Potential customer

b)

Loyal customer

c)

Need-based customer

d)

Discount customer

3.

A shopper browsing through your store picks up various items, purchasing some on a whim without much thought. What type of consumer behavior is this indicative of?

a)

Wandering customer

b)

New customer

c)

Impulsive customer

d)

Potential customer

4.

A person who recently bought your product online but has not yet engaged with your brand beyond the initial purchase. What type of consumer is this?

a)

Discount customer

b)

Potential customer

c)

Loyal customer

d)

Impulsive customer

5.

During a sale event, a customer inquires about discounts before even looking at the products. What type of consumer behavior does this demonstrate?

a)

Need-based customer

b)

Loyal customer

c)

Impulsive customer

d)

Discount customer

6.

A shopper enters your store, spends some time browsing, but leaves without making a purchase, stating they were just passing the time. What type of consumer is this?

a)

New customer

b)

Wandering customer

c)

Potential customer

d)

Loyal customer

7.

A customer consistently buys your product whenever they run out, rarely considering other options. What type of consumer behavior does this represent?

a)

Loyal customer

b)

Need-based customer

c)

Impulsive customer

d)

Discount customer

8.

During a conversation about your product, a customer mentions they bought it because they felt it would improve their lifestyle and make them happier. What type of consumer is this?

a)

Need-based customer

b)

Impulsive customer

c)

Loyal customer

d)

Potential customer

9.

A person visits your store, asking about discounts and deals but leaves without making a purchase. What type of consumer is this?

a)

Discount customer

b)

New customer

c)

Need-based customer

d)

Wandering customer

10.

A customer who recently discovered your product through an advertisement and is considering purchasing it but has not yet made a decision. What type of consumer is this?

a)

New customer

b)

Loyal customer

c)

Potential customer

d)
  1. Impulsive customer