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Business Studies IGCSE 9

Total questions: 50

Worksheet time: 33mins

Name
Class
Date
1.

What type of data below is Quantitative data?

a)

I feel annoyed

b)

2 out of 5 students had red pens

c)

students used red pens

d)

red pens are used by students

2.

What type of data is Qualitative data?

a)

1 out 3 students use red pens

b)

I think red pens are better

c)

red pens are used by students

d)

red is a colour

3.

What type of market research is primary?

a)

Government reports

b)

Focus groups

c)

Research papers

d)

News articles

4.

What type of market research is primary?

a)

Questionnaires

b)

Reports

c)

Research papers

d)

News articles

5.

What is an advantage to using focus groups?

a)

Provides quality responses

b)

Random people engaged with

c)

Incorrect answers

6.

What is primary research also known as?

a)

Desk Research

b)

Field Research

c)

Independent Research

d)

Group Research

7.

What type of data involved numbers and figures?

a)

Quantitative

b)

Qualitative

8.

Which type of data involves people's feelings and opinions?

a)

Quantitative

b)

Qualitative

9.

Which of the following is NOT an example of primary research?

a)

Focus Groups

b)

Questinnaires

c)

Observations

d)

Newspapers

10.

True or False: Primary research can be very expensive and time consuming.

a)

True

b)

False

11.

True or False: market research does not help a business find market opportunities.

a)

True

b)

False

12.

True or False: primary research is very generic and not specific.

a)

True

b)

False

13.

Which three of the following are popular examples of segmentation?

a)

Age

b)

Sleeping pattern

c)

Income

d)

Gender

e)

Shoe size

14.

Which two of the following statements are disadvantages of primary research?

a)

Many people don't like completing surveys

b)

You can find specific information

c)

Some people just say what they want you to hear

d)

The business has control over the research and results

15.

_______________ is research that gathers new information first-hand for a specific purpose

a)

Random sampling

b)

Interviews

c)

Primary research

d)

Secondary research

16.

_______________ is the most common sampling method involving a certain number of people from different market segments

a)

Random sampling

b)

Cluster sampling

c)

Quota sampling

d)

Convenience samplig

17.

The Mean, Median, Mode, and Range are also known as?

a)

Central Tendency Measures

b)

Middle values

c)

Center values

d)

Tendency of the middle

18.

What is the mode?

a)

The middle number in an ordered set of data.

b)

The difference between the greatest and least amount in the data set

c)

The value that occurs the most often in a data set

d)

The sum of all the numbers in a data set divided by the size

19.

Which is a synonym for "average?"

a)

median

b)

mode

c)

range

d)

mean

20.

What do you do if there are two numbers in "the middle" when you are finding the median?

a)

Pick your favorite number

b)

They are both the median

c)

Find the mean of the two numbers

d)

None of the above

21.

There can be more than one mean

a)

True

b)

False

22.

There can be more than one mode

a)

True

b)

False

23.

The mean of the data set can be found by...

a)

finding the sum of the numbers and then dividing by the total amount of numbers in the data set

b)

subtracting the minimum from the maximum

c)

choosing the middle number

d)

choosing the number that occurs most

24.

What is the mode of the following data set...


4 , 8 , 5 , 17 , 5 , 4 , 9 , 5 , 6 , 82

a)

4

b)

9

c)

6

d)

5

25.
The Marketing Mix includes which 4 components?
a)
Product, Price, Place, Promotion
b)
Place, Pattern, Promotion, Pizazz 
c)
Point of View, Place, Pattern, Premium
d)
Promotion, Pattern, Premium, Product
26.
What is not part of the marketing mix (the 4Ps)?
a)
Product
b)
Person
c)
Price
d)
Promotion
27.
The product life cycle shows the different stages that a product passes through and sales that can be expected at each stage
a)
True
b)
False
28.
What is happening at point F on the Product Life Cycle?
a)
Introduction
b)
Decline
c)
Maturity
d)
Growth
29.
Which of these are extension strategies of a product?
a)
Cut price
b)
Modify the product
c)
All of these
d)
Special Offers
30.
An established product which is bringing in revenue is a comment about which stage of the Product Life Cycle?
a)
Decline
b)
Maturity
c)
Introduction
d)
Growth
31.
Which of these comments is most suitable for Growth?
a)
Heavy investment but no sales
b)
Sales are likely to be low as the product is new to the market
c)
Revenue is increasing as the product gains popularity
d)
Likely to be characterised as a dog in the Boston Matrix
32.
Which one of the following is a benefit of new product development?
a)
It is cheaper to develop a new products
b)
The latest technology can be a feature of the new product
c)
Customers will always prefer newly developed products
33.
Which of the following is a true statement about the introduction stage of the product life cycle:
a)
Profits are usually nonexistent.
b)
Costs are low.
c)
c. Sales growth is exploding.
d)
There is intense competition
34.
In Product Life Cycle stages, the stage in which sales and profits decrease is called
a)
Introduction
b)
Growth
c)
Maturity 
d)
Decline
35.

What is the 4th/final stage of the product life cycle?

a)

Growth - product sales increase

b)

Introduction - new product release

c)

Decline - product sales decrease

d)

Maturity - product sales start to slow down

36.

How can a business increase sales?

a)

Innovative marketing

b)

Add new features e.g. iPhone 12 - 4 cameras

c)

Innovation - create a new product

d)

All of the above

37.

During this stage, a business will research and devlop the product. Product testing and trials takes place.

a)

Development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

38.

During this stage, the product is launched. Usually a loss is made during this phase as Sales are low (but increasing)

a)

Development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

39.

During this stage, products sales increase profits start to be made. A business may need to increase outlets to reach new markets.

a)

Development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

40.

During this stage, sales rate starts to slow, perhaps a competitor has launched something similar or customers just want something new.

a)

Development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

41.

During this stage, sales start to fall. Extension strategies needed to pick up sales again.

a)

Development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

42.

Which stage has rapid sales?

a)

introduction

b)

maturity

c)

decline

d)

growth

43.

Which stage has lots of competitors?

a)

growth

b)

maturity

c)

introduction

d)

decline

44.

Which stage has the least production costs?

a)

introduction

b)

maturity

c)

decline

d)

growth

45.

Why do businesses use market research?

a)

To identify customer needs

b)

To sell goods and services

c)

To advertise

46.

What does desk research involve?

a)

Gathering new data

b)

Gathering existing data

c)

Conducting surveys

47.

What does a market segment identify?

a)

All products in the market

b)

Competitors

c)

Groups of people with similar buying habits

48.

What is the name of an individual who is asked questions in a survey?

a)

A supplier

b)

A sample

c)

A respondent

49.

What are the total number of people selected to answer market research questions called?

a)

A supplier

b)

A sample

c)

A respondent

50.

What does geographical segmentation refer to?

a)

Splitting up a target market based on location

b)

Splitting up a target market based on the sports the people play

c)

Splitting up a target market based on how much money the people earn

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