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WorksheetsMarketing Management Test 1
Total questions: 15
Worksheet time: 8mins
……………. is not a type of Marketing concept.
Production concept
Selling concept
Societal marketing concept
Supplier concept
Marketing is a process which aims at
Production
Profit making
The satisfaction of customer needs
Selling products
…………… is the act of obtaining a decide object from someone by offering something in return.
Marketing myopia
Selling
Exchange
Delivery
Want for a specific product backed by an ability to pay is called…………
Demand
Need
Want
Customer
Marketers often use the term……………….to cover various groupings of customers
Buying power
Demographic segment
Market
People
A place where goods are bought and sold against the price consideration between the buyers and the sellers is called……………..
Exchange
Market
E Commerce
Transaction
…………….involves transfer of ownership of the goods.
Selling
Assembling
Buying
Assembling and buying
Marketing management is…….
Developing marketing strategies to move the company forward
Managing the marketing process
Monitoring the profitability of the companies, products and services
The art and science of choosing target market and getting keeping and growing customers through creating, delivering and communicating customer value
Marketing segmentation is useful for
Prospects identification
To know the customers taste and preferences
To target current clients
All of the above
If a company is busy with defending its existing market against the competitors, it is engaged in
Conventional marketing
Developmental marketing
Maintenance marketing
Remarketing
Which of the following is not part of demographic segmentation?
Age
Interest and activity
Income
Education
Dividing buyers into groups based on their knowledge, attitude, uses or responses to a product is called
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavioural segmentation
Products that consumers buy after comparing suitability, quality, price et cetera of different brands are called
Convenience products
Consumer product
Shopping products
None of these
The group of elements, price, product, promotion and place constitute
Market mix
Marketing mix
Product mix
Promotion mix
Marketing is a
Goal oriented
Social process
Exchange process
All of these
