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WorksheetsMarketing: 5-1 Product/Service Management
Total questions: 10
Worksheet time: 5mins
What is considered a good in product/service management?
A car
Spotify
Netflix
A haircut
Which of the following is an example of a service?
Toothpaste
Shoes
Food
Lawn care service
What does product/service management primarily focus on?
Reducing production costs
Improving existing products and developing new ones
Increasing the number of employees
Expanding the company globally
What is the first phase in the new product development process?
Product Development
Commercialization and Rollout
Idea Generation
Screening
Which company is mentioned as using a freemium model?
Apple
Microsoft
Dropbox
Uber
What does the product life cycle include?
Planning, Execution, Monitoring, Closing
Introduction, Growth, Maturity, Decline
Research, Development, Launch, Evaluation
Concept, Design, Implementation, Maintenance
Who said 'good is the enemy of great'?
Robert J. Kriegel
Steve Jobs
Bill Gates
Jim Collins
What is a Minimum Viable Product (MVP)?
A product that is developed with the least amount of resources
A product with the minimum necessary features to satisfy early customers
A product that is released after extensive testing
A product with the highest quality and features
What is the purpose of using a test market?
To test the company's marketing strategy
To limit the product availability
To reduce business risk and gather information
To increase the product price
Which philosopher said, 'The best is the enemy of the good'?
Aristotle
Plato
Voltaire
Socrates
