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The Evolution of New Balance

Total questions: 1

Worksheet time: 17mins

Name
Class
Date

1-11.

Answer the questions below after watching the video

1.

How many pairs of New Balance sneakers does Richie Roxas own?

a)

Over 300 pairs

b)

Around 450 pairs

c)

Exactly 500 pairs

d)

Over 600 pairs

2.

What year did Richie Roxas start his Instagram account to track his New Balance collection?

a)

2010

b)

2013

c)

2011

d)

2012

3.

Which collection is among the most popular New Balance styles on StockX?

a)

New Balance Fresh Foam Collection

b)

New Balance 574 Classic Collection

c)

New Balance 550 Aimé Leon Dore Collection

d)

New Balance 990v5 Covert Collection

4.

What is a key strategy for New Balance in the sneaker resale culture?

a)

Focusing only on athletic performance

b)

Ignoring the resale market entirely

c)

Mass production of all models

d)

Restricting supply to increase demand

5.

In what year did Balenciaga debut the Triple S sneaker, influencing the 'dad shoe' trend?

a)

2017

b)

2018

c)

2015

d)

2016

6.

Which celebrity was mentioned as having worn New Balance sneakers?

a)

Ryan Reynolds

b)

Tom Holland

c)

Robert Downey Jr.

d)

Chris Evans

7.

What role did Teddy Santis assume at New Balance in 2021?

a)

Chief Financial Officer

b)

Head of Global Marketing

c)

Creative Director of the Made in USA line

d)

CEO

8.

How does New Balance benefit from the style influence of Gen Z?

a)

By focusing on digital marketing

b)

By expanding into new sports categories

c)

Through celebrity endorsements

d)

Capitalizing on the 1990s nostalgia

9.

What sales milestone is New Balance aiming to achieve in the coming years according to CEO Joe Preston?

a)

$11 billion

b)

$10 billion

c)

$9 billion

d)

$8 billion

10.

Which class are you in?

a)

Personal Finance

b)

Accounting - 4th Period

c)

Accounting - 5th Period

d)

Intro to Business

11.

Which brand was mentioned as a comparison to New Balance in the sneaker market?

a)

Puma

b)

Nike

c)

Reebok

d)

Under Armour