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WorksheetsTest Review Lesson 9 Social Media Metrics and Analytics
Total questions: 20
Worksheet time: 10mins
Kim has been asked to create metrics for their social media campaign goals. One key performance indicator (KPI) the team would like to measure is brand awareness growth. Which of the following metrics would measure this KPI?
Campaign total likes – last year’s average campaign likes
Campaign conversion rate – last year’s average conversion rate
Campaign total revenue – last year’s average campaign revenue
Campaign click through rates – last year’s average campaign click through rates
A furniture design company wants the social media team to mine social media data from the last three years. They are looking for patterns to inspire engineers on new product designs. What is the first step the team will take when they start mining?
Collect raw social media data.
Interpret and use social media data.
Look for patterns in social media data.
Transform social media data.
Liam has been asked to use social media data to locate potential influencers. He is to present a recommendation to the leadership team. What is the best approach for Liam to begin with?
Use data exploration strategies.
Use standalone analytic tools.
Apply the social balance theory.
Visualize data through graphical networks.
Angie has been asked to calculate the return on investment (ROI) for the last social media campaign. Which formula will she use?
(Campaign earnings – campaign costs)/campaign costs
Total # of issues resolved/total # of issues
Campaign costs/# of new followers
Campaign costs/# of new leads
Peter is measuring how accurate the latest big-data dump is. Which of the following Vs of big data is he concerned with?
Volume
Variety
Velocity
Veracity
Henry and his team want to learn more about using big data to help create social media strategies. Which of the following is a known method for analyzing this type of data?
Vs of big data
Key performance indicators
SWOT analysis
Social analytics
A children's clothing store used social media last year to increase its brand awareness. The social media team looked at how many social media users clicked on a campaign post that took them to the website's landing page. They compared that number to the total number of visitors the landing page received. What are they calculating?
Centrality
Conversion rate
Volume
Structural equivalence
Noah has received raw unstructured data from the company’s social media sites. He has been asked to use this data to evaluate if social media is helping meet a business goal. What are the first two steps Noah must take with the data?
Transform the data into a single useable format.
Create a subset of target data and scrub it.
Evaluate the validity of the data.
Apply algorithms to find helpful patterns in the data.
A company that makes speed boats is reviewing the metrics for their social media platform. They have calculated the followers growth rate. They are looking at the number of clicks, likes, shares and comments about the company overall. What is the company measuring?
Conversion rate
Brand awareness
Customer retention
Lead generation
Molly measures the conversion attribution for the social media team. This information is used to adjust future campaigns. There are three models that Molly can use in this process. Which one of the following describes one of those models?
Applies algorithms to a small dataset to understand audience demographics.
Attempts to understand a person’s journey through just the ecommerce process.
Assigns all the credit for successful results to a single touchpoint.
Uses data from comments to determine how favorable the post is perceived.
Sally has been asked to find the total cost for last year’s social media campaigns. Mark will use this data to determine if the campaigns resulted in a gain or loss for the company. What are they calculating?
Social media benchmarks
Return on Investment (ROI)
Key performance indicators (KPI)
Conversion attribution
The leadership team is asking for a report showing what the company gained in dollars from the social media campaigns this year. What is the leadership team asking for?
Return on engagement
Follower loyalty
Voter sentiment
Return on investment (ROI)
Lee measures the success of social media marketing for Company A. He has been asked to report on the engagement rates for the last campaign at next week’s meeting. How will Lee capture this information?
Tally how many click through rates were achieved.
Count the likes, clicks, shares and comments.
Determine the total revenue generated.
Add up the referral traffic to the website from social media.
Abby has finished cleaning the data from the last campaign. The diversity of the data was high, so she wants to combine all formats into a single format. What task will she perform?
Aggregation
Value selection
Sampling
Discretization
Ronda is concerned about the quality of data being mined. She suspects that instances are not unique. What can she do to scrub the data properly?
Remove duplicated instances.
Remove missing values from data.
Remove outlier instances.
Remove noise from the data.
Lance is creating brand awareness metrics. Which of the following could he use?
Total revenue generated
Referral traffic to the online store
Conversation reach
Engagement rates
Company A wants to study data from their social media campaigns. They want to learn more about customer’s purchasing habits through queries. Which of the following will accomplish this?
Social analytics
Data exploration
Performance management strategy
Decision science
The social media team decides to measure how often the online store is accessed from a social media advertising post. What type of conversion will be used in this metric?
Click through rates
Audience engagement
Brand awareness
Sentiments
Monica has been asked to calculate the social media return on investment (ROI) for the last two campaigns. Which of the following formulas will she use?
Social media ROI (Gain) = (Return – Costs)/Costs
Social media ROI (Cost) = (Return – Gain)/Costs
Social media ROI (Return) = (Gain – Costs)/Costs
Social media ROI (Gain) = (Return + Costs)/Costs
Doug just finished analyzing the social media data from the last two campaigns. He is extremely happy with the accuracy of the data. Which big data dimension is he referencing?
Velocity
Veracity
Variety
Volume
