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WorksheetsResearch and Plan a Marketing Campaign
Total questions: 10
Worksheet time: 4mins
What is the main goal of market research?
To buy products
To understand customers
To take a vacation
To read books
Why do we split customers into different groups?
To send them to different schools
To tailor messages that better fit their needs
To make them compete in sports
To confuse them
Which of these is not a way to learn about customers?
Asking them questions
Listening to their conversations
Making guesses
Looking at sales data
Who is a 'target audience'?
Every person in the world
A group of people the advertisement is made for
Only your friends
Animals
Which is an example of qualitative research?
Counting how many people visit a store
Asking people how they feel about a product
Calculating how much money a product makes
Measuring how big a product is
What does SWOT stand for in planning a marketing campaign?
Sun, Wind, Ocean, Trees
Strengths, Weaknesses, Opportunities, Threats
Sandwiches, Water, Oranges, Tea
Singing, Writing, Organizing, Talking
What tool can help you find out what people like about your product?
A survey
A hammer
A painting
A novel
Why might a business want to know about the age of their customers?
To send birthday cards
To create products that suit their age
To know when to open the store
To choose what music to play
What is a focus group?
A group of photographers
group discussing what they like and dislike about a product
A fitness class
A music band
What does it mean to "Segment" your market?
To cut the market into pieces
To divide customers into groups based on their interests
To color each part of the market differently
To clean different sections of the market
