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WorksheetsDM - recap Topic 2
Total questions: 8
Worksheet time: 4mins
Which of these is an important reason for businesses to do market research?
To stand out against the competitors
Ensure we produce what customers really want, not what we think they want
Customers can review the data
Need to answer to stakeholders on business performance
Primary research is information gathered from existing sources.
True
False
Qualitative research is best used to find out opinions, attitudes and feelings.
True
False
What is the best research method to find out:
Dentist's views on oral hygiene and mouthwash.
In-depth Interview
Questionnaire
Focus Group
Public Sources
What is the best research method to find out:
Guests' Satisfaction at Hilton Hotel.
Public Sources
Questionnaires
Focus Groups
In-depth Interviews
What is the best research method to find out:
Demographics of Singapore citizens.
Focus Groups
Interviews
Public Sources
Questionnaires
What is the best research method to find out:
Advertising concepts for new sports shoes.
Public Sources
Interviews
Questionnaires
Focus Groups
What factor(s) will affect buying behavior?
Personal
Social
Cultural
All of the above
