WorksheetsESB v2 Domain 3 GMetrix Questions
Total questions: 27
Worksheet time: 14mins
Which are 2 characteristics of fullfillment centers that differ from direct distribution?
Warehousing is a primary role and fulfillment centers pack and ship for a manufacturer
A fulfillment center is a zero level channel and the manufacturer controls all aspects of distribution
Inventory is created on-demand rather than stored and fulfillment centers pack and ship for a manufacturer
Which are 2 charactertistics of direct distribution that differ from fulfillment centers?
Direct distribution is also known as a zero level channel and the manufacturer controls all aspects of distribution
Inventory is stored for longer periods of time and packing and shipping is done by a third-party
Warehousing is outsourced and the manufacturer controls all aspects of distribution
The product price affects the length of a distribution channel
True
False
Perishable products require more direct distribution
True
False
Products that are bulky, large in size, and technically complicated are usually sold through multiple handlers before reaching the end customer.
True
False
You have a idea for new product needed to solve a problem. What is the first step you must do before creating a product prototype?
Pre-sale the products for funding
Identify materials
Launch a marketing campaign
Create a social media following
You created a new type of electric shaver. What thing will you not need to consider regarding the mass production of your electric shaver?
Creating your prototype to demonstrate the product's function to potential customers
Finding a manufacturer
Developing the product website and social media campaign
Sourcing materials needed for the components of the products
You have an idea for a new service needed to solve a problem. What is one of the 1st steps you must do before offering a new service?
Create a social media following
Pre-sale the service for funding
Launch a marketing campaign
Identify knowledge required
You create a new strategy for lawncare services. Which thing will you not need to consider regarding the mass delivery of your service?
Finding a source of materials to support your service
Training employees with the knowledge to consistently deliver the service
Establishing quality control measures and accountability
Creating an effective demonstration of your service for potential customers
Your company is manufacturing a new product. Which thing is not needed to create and establish your product quality control process?
Establish the method to use for testing product quality
Publish your test results in a popular professional journal
Review the results of internal quality assurance testing
Determine what standards have to be met based on the product and industry
Which statement does not help define a Market/Fit Hypothesis?
A rapid growth hypothesis ensures market/fit
A fit exists when people need your product rather than just seeing a potential benefit of using it
Product/market fit exists when you have the right solution to a problem worth solving
When users love your product so much they tell other people to use it
You are a technical trainer. What is an effective way to measure your teaching performance during an online course?
Form a focus group
Ask the sales team if demand increased
Email an evaluation of a week after the course
Conduct onscreen pop-up quizzes
When users love your product so much they tell other people to use it, you have a product/market fit.
True
False
A fit exists when people need your product rather than just seeing a potential benefit of using it.
True
False
Before hypothesizing a solution, first determine if there is a problem worth solving.
True
False
Start ups should develop a growth hypothesis before testing their value hypothesis.
True
False
What are 2 criteria a bakery can use to determine the quality of a new product?
Test the ingredients for freshness and observe customers reactions when they taste the product
Observe customer reactions while they taste the product and measure sales of the new bread after customers have sampled it
Ensure the ingredients are organic and observe how customers respond to the packaging
A minimum viable product is a prototype used to test ease-of-use and ____.
Costq
Functionality
Viability
Performance
The definition of "Traction" in product/market fit
Sales gain momentum and a business starts to grow
Identify how a product or service solves customers' problems
A business starts to earn revenue
Develop an idea for a product or service
The definition of "Prototype" in product/market fit
Sales gain momentum and a business starts to grow
Identify how a product or service solves customers' problems
A business starts to earn revenue
Develop an idea for a product or service
The definition of "Monetization" in product/market fit
Sales gain momentum and a busines starts to grow
Identify how a product or service solves customers' problems
A business starts to earn revenue
Develop an idea for a product or service
The definition of "Idea" in product/market fit
Sales gain momentum and a business starts to grow
Identify how a product or service solves customers' problems
A business starts to earn revenue
Develop an idea for a product or service
The definition of "Growth" in product/market fit
See growth and continue to grow the business
The business is legally formed, and sales start to occur
A business starts to earn revenue
Develop an idea for a product or service
The definition of "Launch" in product/market fit
See growth and continue to grow the business
The business is legally formed, and sales start to occur
A business starts to earn revenue
Develop an idea for a product or service
What are the two main types of distribution channels?
Digital and direct
Direct and indirect
Indirect and physical
Physical and digital
What are two examples of direct distribution channels?
Wholesaler sales and e-commerce sales
E-commerce sales and door-to-door sales
Door-to-door sales and retail sales
Retail sales and wholsesaler sales
Indirect distribution channels use _____ to sell their products to the end customers.
Door-to-door sales
Advertisements
Middlemen
The internet
