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Shark Tank Elective Vocabulary A (CAL)

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

Which is NOT an example of a BIG BOX STORE?

a)

Home Depot

b)

Etsy

c)

Target

d)

TJMaxx

2.

Who or what is an ENTREPRENEUR?

a)

a person who gives money to a business

b)

a person who takes money from someone else

c)

a person who starts his or her own business with his or her own idea

d)

a person who enters a business

3.

What is the best definition of MARKETING?

a)

the activity or business of promoting or selling a product or service

b)

research that shows how effective a product is

c)

going to a store to buy products

d)

figuring out where to place a product

4.
A type of business that sells products directly to consumers.
a)
retail business
b)
service business
c)
e-commerce business
d)
e-marketing business
5.

What is a Brick-and-Mortar business?

a)

A business that deals exclusively with construction materials.

b)

A company that only sells products online.

c)

A company with a physical store or facility for at least a portion of its operation.

d)

A business that specializes in real estate investments.

6.

Who or what is a proprietor?

a)
a new customer
b)
a venture capitalist
c)
an engine repair person
d)
a business owner
7.

The process of starting a new business is known as:

a)

Diversification

b)

Entrepreneurship

c)

Liquidation

d)

Amortization

8.

Chelsea repairs iPhone screens for cash. She works out of her apartment and advertises on social media. Her target customers are other college students. What is she selling?

a)

iPhones

b)

iPhone screens

c)

a repair service

d)

advertisements

9.

It details how the proposed business will sell its product to the target consumer.

a)

Marketing Plan

b)

Financial Plan

c)

Organizational Plan

d)

Introduction

10.

Which one describes ETHOS in a pitch

a)

showing emotion in order to sell a product

b)

using facts and figures to sell a product

c)

persuading through showing a command of the subject matter

11.

Which one describes PATHOS in a pitch?

a)

showing emotion in order to sell a product

b)

using facts and figures to sell a product

c)

persuading through showing a command of the subject matter

12.

Which one describes LOGOS in a pitch?

a)

showing emotion in order to sell a product

b)

using facts and figures to sell a product

c)

persuading through showing a command of the subject matter

13.

Considering a TARGET AUDIENCE, which describes a GEOGRAPHIC target?

a)

an age group, occupation, generation, income level, or other "type" that is targeted

b)

an occasion, situation, or condition the product is meant for

c)

a particular region or climate where the product might be sold

d)

a lifestyle, hobby, or interest that this product works best for

14.

Considering a TARGET AUDIENCE, which describes a BEHAVIORAL target?

a)

an age group, occupation, generation, income level, or other "type" that is targeted

b)

an occasion, situation, or condition the product is meant for

c)

a particular region or climate where the product might be sold

d)

a lifestyle, hobby, or interest that this product works best for

15.

Considering a TARGET AUDIENCE, which describes a DEMOGRAPHIC target?

a)

an age group, occupation, generation, income level, or other "type" that is targeted

b)

an occasion, situation, or condition the product is meant for

c)

a particular region or climate where the product might be sold

d)

a lifestyle, hobby, or interest that this product works best for

16.

Considering a TARGET AUDIENCE, which describes a PSYCHOGRAPHIC target?

a)

an age group, occupation, generation, income level, or other "type" that is targeted

b)

an occasion, situation, or condition the product is meant for

c)

a particular region or climate where the product might be sold

d)

a lifestyle, hobby, or interest that this product works best for

17.

Which of the following does NOT follow the Greek element of KAIROS?

a)

there is an urgent need to take action on the offer

b)

there might be a BOGO offer

c)

there might be a coupon with an expiration date

d)

the sale might start next week

18.

A formal evaluation of a product that focuses on a specific result of product.

a)

a review

b)

an endorsement

c)

a testimonial

d)

a customer service phone call

19.

An image, text, or shape that shows the name and purpose of a company

a)

a maker space

b)

a brand color

c)

logo

d)

slogan

20.

What is a SLOGAN?

a)

A short and striking or memorable phrase

b)

a picture that helps advertise a product

c)

a motto