WorksheetsADMt
Total questions: 60
Worksheet time: 3600secs
Advertising won’t help you get on the first page of Google’s search results.
True
False
What two networks are you almost guaranteed to find your target audience on?
Linked in & Pintrest
Twitter & Facebook
Facebook & Google
Instagram and Google ads
What is retargeting?
advertising directed at people who have made previous actions on your website
advertising directed at new people
targeting ads at customers who you have sent ads before
targeting ads at competitors customers
________ % of people only look at the first page of a Google search.
60
80
70
90
The first few hits on a google search will provide you with _______.
blogs
images
ads
content
Facebook is said to target ads based on ___________.
intent
interests
integrity
intuition
Facebook estimates that the average user spends ______ minutes a day on the platform.
50
60
35
45
Google is mostly used for __________ targeted ads.
interest
intent
intuition
ingenuity
Ads should be targeted to the awareness stage of the buyers journey.
True
False
Webinars & conversions are ways to measure in which buyer journey stage?
Awareness
Consideration
Decision
all the above
Which stage includes creating look a like audiences?
consideration
awareness
decision
all the above
In the decision stage of the buyers journey _______________ are an example of a effective metric.
data sheets
coupon
case studies
all the above
The most markers spend their money on __________ ads today.
close
connect
commit
conversion
Digital marketing aims to
Identify customer needs
Targeting niche audience
Use internet and digital devices
Track the marketing efforts
All of the above
Which of the following is not true ?
Digital marketing helps you to target your niche audience
Digital marketing is cost effective
You can measure result of your digital marketing efforts
Digital marketing is non-interactive
Which of the following is the correct depiction of Digital Marketing?
E-mail Marketing
Social Media Marketing
Web Marketing
All of the above
Which of the following is not a correct match ?
Print media- traditional marketing
Pay per click- Internet advertising model
Generating leads- landing pages
Real time results- television advertising
What are the demographics on the basis of which you target your audience in digital marketing ?
Age
Gender
Education
All of the above
Which of the following is not a tool of measuring and tracking audience ?
Google analytics
Facebook pixels
Google Adwords
Wordpress
Organic results are
natural results and you need not to pay anything to search
engine to get high rank in the SERP
paid results cannot be optimized
least clickable by the users
Which of the following is true
Display advertising is showing advertisement in google search results
Search engine optimization brings website to the top in search engine results
If you don't know HTML, you can't develop a website
Social media marketing is all about showing ads on websites
Which of the following country has maximum number of Internet users (2020) ?
China
India
United States
Brazil
Which of the following are advantage(s) of digital marketing over traditional marketing ?
Digital marketing is performance oriented
Targeting of audience on the basis of user's interest is possible in digital marketing
Digital marketing offers customer inter activity
All of the above
What is the primary focus of digital advertising?
In advertising, what does "content strategy" refer to?
The strategy for selecting the media only
What is the primary focus of display advertising?
To give gardening tips
Which term best describes advertising that utilizes computers, the internet, and digital platforms?
Digital Advertising
Modern Advertising
In the context of digital advertising, what is a key consideration when discussing "Types of Advertising Media"?
Historical evolution of advertising
Consumer behavior analysis
Budget allocation for advertising
Selection of appropriate channels
In digital advertising, what does "CTR" stand for?
Which social media platform is known for its focus on professional networking and B2B advertising?
What is the primary purpose of a landing page in digital advertising?
To display multiple ads simultaneously
To provide detailed information and facilitate conversions
What term refers to the practice of optimizing a website or ad campaign to achieve a higher ranking in search engine results?
Email Marketing
In the context of digital advertising, what does "ROI" stand for?
What is the primary purpose of utilizing email marketing in digital advertising campaigns?
To build and nurture customer relationships
To drive immediate sales
What does the acronym "PPC" represent in digital advertising?
What is contextual advertising?
Targets ads to people based on demographic information
Targets visitors on keywords-scans, & matches to user
Targets visitors based on user searches or pages visited
Targeting content contains specific keywords promoted tweet
Advertising (PPC, display ads, etc) is an example of paid media
True
False
Marketing to specific customers based on their location
Pyschographic
Behavioral
Geographic
Demographic
The amount of money paid every time someone clicks on an advertisement is called?
RTB
CPE
CPC
CPM
Ensuring a website appears high on the list of results returned by a search engine
Web analyzing
Search Developing
Search Engine Optimisation
Content Managing
CPM is the acronym for?
Clicks Per Mile
Clicks Per Minute
CPA stands for
(a)
Expand SEA
(a)
GDN stands for
(a)
Click Through Rate and conversion rate are the metrics of which type of Marketing
(a)
Advantages of Email Marketing
(a)
WHAT IS THE SYMBOL OF GOOLE ADS
What term is assigned to the concept of measuring your profit that you’ve made from advertising compared to how much you’ve spent on that advertising?
ROI
Sunk costs
CTR
CPM
WHEN WAS GOOGLE ADS INVENTED ?
October 23 2000
November 4 2020
May 31 2000
January 1 1987
Select your Google Ad Bidding Strategy:
Cambodia has just opened its mobile phones market to foreign competition. Ben knows that in order to win, he needs his brand to outrank the competition.
Conversion
Clicks
Impressions
Views/ Interaction
Select your Google Ads Bidding Strategy:
Daniel is marketing a new Air Filter from Germany. He needs to do a leads generation campaign to increase his chances of finding potential customers.
Conversion
Clicks
Impressions
Views/ Interaction
Select your Google Ads Bidding Strategy:
Sally has been tasked to do a campaign to drive traffic for her company website.
Conversion
Clicks
Impressions
Views/ Interactions
I will set my Google Ads bidding strategy based on ...
Budget
Advertising Goals
Types of network
Product types
Which of these elements describe PPC (pay-per-click) advertising?
(hint: there are more than 1 correct answers)
Controllable
Fast
Durable
Temporary
Slow
Businesses can place their ads on which Google network(s)?
Search network
Display network
Both Search and Display networks
Search Engine Marketing refers to ...
Search Engine Optimisation
Pay-Per-Click Advertising
Both of the above
None of the above
Which of the following metrics is used to measure the percentage of visitors who leave a website after viewing only one page?
Click Through Rate
Session Rate
Bounce Rate
Open Rate
Which of the following is NOT done by a Search Engine
Crawling
Indexing
Content Creation
Retrieving
Which is the 3 letter acronym is NOT used in the Digital Marketing context
DDP
DMP
SSP
CDP
Fill in the blank. App Store Optimization is similar to _____ from the web world
SEM
SMM
SEO
ASA
