wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

42924Ent-LT

Total questions: 45

Worksheet time: 36mins

Name
Class
Date
1.

It is a set of tangible attributes, including packaging, color, price, quality, and brand plus the services and reputation of the seller

a)

Product

b)

Price

c)

Place

d)

Promotion

2.

It is a channel of distribution

a)

Positioning

b)

Place

c)

Promotion

d)

Packaging

3.

It refers to the place occupied by the product in the minds of the consumers

a)

Price

b)

Place

c)

Packaging

d)

Positioning

4.

The place occupied by products in the heart and minds of the consumer.

a)

Packaging

b)

Positioning

c)

Goods

d)

Place

5.

It is tangible. Its example includes hair salons and accounting firms.

a)

Place

b)

People

c)

Services

d)

Goods

6.

It is a set of controllable and interrelated variables composed of product, place, price and promotions that a company assembles to satisfy a target group better than its competitor.

a)

Price

b)

Marketing Mix

c)

Product

d)

Packaging

7.

A powerful and sustainable high-level marketing strategy used to create or influence a brand.

a)

Brand Name

b)

Positioning

c)

Branding

d)

Place

8.

Name that function: Offering a 25% discount to drive sales during the busy holiday season.

a)

Pricing

b)

Promotion

c)

Selling

d)

Marketing information management

9.

Branding is

a)

the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition

b)

is a device that legally identifies ownership of a registered brand or trade name

c)

The process of working toward maximizing recognition of a particular brand

d)

Consumer preference for a particular brand as compared to competitor products or services

10.

In what ways can a brand be easily recognisable?

Select 3

a)

By its logo

b)

By the price

c)

By the taste

d)

By its packaging

11.
Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? 
a)
Geographic segmentation
b)
Benefit segmentation
c)
Occasion segmentation
d)
Demographic segmentation
12.
"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.
a)
Geographic segmentation
b)
Product diversification
c)
Branding
d)
Psychographic segmentation
13.

What type of market segmentation is evident when a company markets its products based on age, gender, and income of customers?

a)

Geographic segmentation

b)

Benefit segmentation

c)

Occasion segmentation

d)

Demographic segmentation

14.

What is the term for a powerful and sustainable high-level marketing strategy used to create or influence a brand?

a)

Brand Name

b)

Positioning

c)

Branding

d)

Place

15.

Define 'Branding' in the context of marketing.

a)

The use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition

b)

A device that legally identifies ownership of a registered brand or trade name

c)

The process of working toward maximizing recognition of a particular brand

d)

Consumer preference for a particular brand as compared to competitor products or services

16.

What is the item offered for sale?

a)

Product

b)

Service

c)

Production

d)

Manpower

17.

What is a transaction in which no physical goods are transferred from the seller to the buyer?

a)

Product

b)

Services

c)

Materials

d)

Production

18.

What is the process of combining various material inputs and immaterial inputs in order to make something for consumption?

a)

Product

b)

Service

c)

Production

d)

Manpower

19.

What is a group of products that a company creates under a single brand?

a)

Product

b)

Service

c)

Production

d)

Product Line

20.

Which means raw materials, components, subassemblies, parts, other supplies, and any industrial services required for the manufacturing of products?

a)

Materials

b)

Manpower

c)

Money

d)

Machines

21.

Which is defined as the total number of individuals who are employed in a company or available for a particular project assignment or work?

a)

Materials

b)

Manpower

c)

Money

d)

Machines

22.

Which is any mechanical, electrical, or electronic device designed and used to perform some function and to produce a certain effect or result?

a)

Materials

b)

Manpower

c)

Money

d)

Machines

23.

Which of the following is important because it later becomes the payment for things that make your business run?

a)

Materials

b)

Manpower

c)

Money

d)

Machines

24.

Which of the 4Ms of production best describes the image shown?

a)

Materials

b)

Manpower

c)

Money

d)

Machines

25.

Which of the 4Ms of production best describes the image shown?

a)

Materials

b)

Manpower

c)

Money

d)

Machines

26.

Which of the 4Ms of production best describes the image shown?

a)

Materials

b)

Manpower

c)

Money

d)

Machines

27.

Which of the 4Ms of production best describes the image shown?

a)

Materials

b)

Manpower

c)

Money

d)

Machines

28.

Which of the 4Ms of production best describes the image shown?

a)

Materials

b)

Manpower

c)

Money

d)

Machines

29.

Which of the 4Ms of production best describes the image shown?

a)

Materials

b)

Manpower

c)

Money

d)

Machines

30.

Which of the 4Ms of production best describes the image shown?

a)

Materials

b)

Manpower

c)

Money

d)

Machines

31.
It contains the name of business, business location, address and nature of the business.
a)
Personal background
b)
General Description of the Business
c)
Market Plan
d)
Financial Plan
32.
It contains the business market area and targeted customers / customer groups, suppliers, and unit pricing and list of all items
a)
Financial Plan
b)
Sources of raising funds
c)
Business Profile
d)
Market Plan
33.
It contains the assets, expenses, and the working capital of a business plan.
a)
Sources of raising funds
b)
Major assumptions 
c)
Business profile
d)
Financial plan
34.

A business plan would normally be updated:

a)

Every beginning of calendar year.

b)

A month after the business starts

c)

Once a business adjusts its aims/objectives

d)

Before we enter to business.

35.
A brief account of the key points contained in a business plan
a)
Executive Summary
b)
Company Description
c)
Mission Statement
d)
Vision Statement
36.

It is a company's core strategy for profitably doing business

a)

Business Plan

b)

Business Strategy

c)

Business Model

d)

Business Procedures

37.

The following are the ways to forecast revenue, except:

a)

Research thoroughly

b)

Provide a thorough breakdown of expenses

c)

Review your company's cash flow history

d)

Review your company's cash flow outflow only

38.

It is a decision-making tool used by many businesses to help in budgeting, planning, and estimating future growth.

a)

Forecasting

b)

Budgeting

c)

Planning

d)

Feasibility

39.

How much would be our profit if our total revenue is P35,000 and our total expenses is P29,000?

a)

P6,000

b)

P1,015,000

c)

P64,000

d)

P1,200

40.

How much would be our Total Revenues if our Total Expenses is P50,000 and our Profit is P2,500?

a)

P47,500

b)

P20,000

c)

P125,000

d)

P52,500

41.

Nathaniel sells bottled water in a nearby city bus terminal. Every day he can sell 30 pieces of bottled water at 20 pesos each. How much is Nathaniel’ daily  sales?

a)

900.00     

b)

800.00    

c)

700.00 

d)

600.00

42.

Aling Marta sells bibingka in her neighbourhood, every day she can sell 45 pieces of bibingka at 20 pesos each. How much is her daily Sales?

a)

900 

b)

450

c)

800

d)

1000

43.

Mang Berting is a fruit vendor selling at the local public market. He gets his mangoes from a supplier at 25 pesos per kilo and sells it at 45 per kilo to his customers. How much mark-up was Mang Berting adding to his selling price?

       

a)

25.00  

b)

30.00  

c)

15.00 

d)

20.00

44.

Jean purchased 5 baskets for P 30.00 each. According to her calculation, P 10.00 shall be added to the cost as mark-up. How much is the selling price of each basket?

a)

35.00    

b)

40.00 

c)

50.00 

d)

60.00

45.

Aling Coring sold 5 pieces of rugs. She bought the rugs for 20 pesos and sold it for 35 pesos. How much is the total cost of goods sold?

a)

80.00   

b)

90.00   

c)

100.00    

d)

110.00