The person who introduces the 4 P's of marketing mix is ___________.

This serves to contain and protect, and, sometimes, identify and promote the product.

________ is a display of information about a product on it’s container, packaging, or on the product itself.

These are a competitive tool for differentiating the company's product from competitors' products.

In the narrowest sense, quality can be defined as “___________   _______   __________.”

Examples of this business are therapy sessions, haircut, legal advice, surgery.

This item can be physical, virtual or in cyber form.

___________ cost are expenses incurred by the organization that are not related to the manufacture of the product.

The extent to which customers are familiar with the distinctive qualities or image of a particular brand of goods or services.  

The network of all the individuals, organizations, resources, activities and technology involved in the creation and sale of a product.

The process of moving products from the producer to the intended users is called ____________.

The path through which products pass to get from the producer to the consumer.

Are companies, organizations, or individuals that assist manufacturers with operations to distribute products to consumers.  

_______ is the sale of goods for resale.

The sale of goods/services to the final customers for his personal consumption.

Defined as any paid and public presentation of products, services, or ideas, by an identified sponsor through a medium.

Are activities or a series of activities, usually short-term, that are intended to boost the sales of a product or service.

___________ promotions are intended for marketing intermediaries such as retailers. This is to encourage the intermediaries to increase purchases.

The purpose of _________ promotions is to induce product trial, encourage brand switching, or reward consumer patronage.

This occurs when an individual salesperson sells a product, service, or solution to a client.

_________ _________ is creating and maintaining goodwill of an organization's various publics through publicity and other non-paid forms of communication.

This attempt to provide a product brand as the solution to a current consumption problem experienced by customers (e.g. deodorant advertisement).

This advertising message attempt to promote brands using high sensory value (e.g. advertisement of a popular vitamin E product) .

This attempt to associate brand ownership with an aspirational group which addresses other abstract needs.

An advertising technique used by companies to promote products subtly through appearances on film, television, or other media.

An advertising technique that posts signage on the side or back of a bus, a jeepney spare tire cover, or perched at the top a taxicab can create a good brand recall.

More commonly known as the "Yellow Pages", this medium has been declining rapidly.

The relatively low cost but high exposure to heavy traffic along major thoroughfares have led to the popularity of this advertisement.

Used extensively on television during specific periods of the day and usually presented in telemarketing programs.

A pricing method premised to the theory that consumer perceives products in a lower price that they actually are. Example: 99.00, 99.95

A pricing strategy where the firm prices its product lower than unit variable cost, initially resulting in short-term losses.

A pricing strategy that disregards the unit cost of a product or service.

A pricing strategy involving a temporary reduction in the selling price of a product/service in order to induce trial or to encourage repeat purchase.

Business organization prices its product at a range below its unit cost but higher than its unit variable cost.