WorksheetsDirect Marketing
Total questions: 25
Worksheet time: 43mins
Identify which USP is this: "Expect more than a coffee"
(a)
"Refresh the world. Make a difference", is the USP of what company?
(a)
Which famous candy brand had this USP? "Melts in your mouth, not in your hand".
(a)
"Food, Folks, and Fun" is the Unique Selling Proposition of what company?
(a)
The first to offer unlimited rice, that makes them different from other competitors.
(a)
__________ is among the smartest things that you can do as a marketer.
Sending letter
Adding value
Advertise
Introduce product
One of the four-ways to achieve objectives of direct marketers is one-stage selling which is:
establishing a contract with the respondent which has a continuing arrangement built in from the start.
flexibility of a different sort governs.
making offers of one kind or another which can with a little ingenuity be turned into direct marketing opportunities.
a way you can establish the initial relationship with a customer.
Which is not an example of a multi-stage operations?
Sales follow-ups
Retail combination
Discounts and free offers
Catalogue offers
An example of a multi-stage operations where the respondent replies to an ad, gets information and then goes for an interview or may go directly to an interview.
Recruitment
Agents offer
Sales follow-ups
Retail combination
An example of continuity relationship where the respondent may be offered a very low price for a selection of books or records.
Loan offers
Insurance offers
Club offers
Membership offers
A very useful research medium especially when following up unconverted leads for a product.
Telephone
Posters
Broadcast media
Magazines
This type of media is particularly useful for testing, and for building the long-term relationship with your customers as individuals which you are aiming for.
Dorr-to-door drops
Direct mail
Newspapers
Magazines
This type of broadcast media is a popular medium in every country but the regulations governing the availability of commercials vary widely.
Newspaper
Magazines
Television
Telephone
_________ is not an easy subject to make interesting - indeed it is not even easy to make comprehensible.
Media
Television
Radio
Newspaper
This medium is suitable for businesses like home improvements, swimming pool installations.
Door-to-door drops
Broadcast media
Posters
Telephone
It is not necessary to consider the relationship between direct marketing and other channels of sales and distribution.
TRUE
FALSE
The sale on credit where no down payment is demanded is the easiest payment option of all for the customer and thus the method which will generate greatest response.
TRUE
FALSE
Loan offers, Charity appeals, Credit card applications, Membership offers are among the examples of multi-stage selling.
TRUE
FALSE
The simplest form of sequence selling is where you send out an advance mailing, then make the offer, then follow-up with another mailing people to take advantage of the opportunity before it lapses.
TRUE
FALSE
Retail combination is where a product may be advertised in the press and the respondent may go into the store rather than buy directly.
TRUE
FALSE
Below are examples of Unique Selling Propositions. Which is your favorite? State why?
1. "They'll fight over it when you're dead" - Saddle back Leather
2. The World's strongest coffee" - Death Wish Coffee
3. "Tear into the meanest energy drink" - Monster Energy
In a simple drawing, how would you describe direct marketing?
What can you say about the Unique selling proposition of Domino's Pizza?
Make a short comment about the Unique selling proposition of Bee's wrap.
In your own opinion, what type of direct marketing tools/campaign is the best to promote the NEUST's Vision and Mission? Briefly discuss.
