WorksheetsSports Marketing Quiz
Total questions: 50
Worksheet time: 25mins
Sports marketing involves all of the marketing activities designed to satisfy the needs and wants of the sports consumers.
True
False
The people who are impacted by a project in any way are called:
Workers
Team Members
Stakeholders
Customers
What are the three elements of the event triangle?
Product, price, place
Price, teams, managers
Spectators, sponsors, participants
Sponsors, managers, price
At what stage in the Product Life Cycle would a business with a new and innovative product line expect to experience the greatest increase in sales?
Maturity
Decline
Growth
Introduction
Which of the following is NOT an example of the event triangle?
The Football Team - Nike - Fans
The Monarchs - Nike - Mr. Kohlasch
Briar Woods Volleyball - Under Armour - Parents
Price - The Boston College Eagles - Promotion
Bill works as a Sports Broadcaster. His career is in the area of:
Marketing research
Operations management
Professional selling
Marketing communications
To help her remember the most important points of her business presentations, Isabella likes to use:
Story boards
Flash cards
Note cards
Memo boards
What advantage do distribution channel members have in using satellite technology?
Provide transportation flexibility
Increases manufacturing outputs
Ensures accurate order processing
Offers real-time shipment tracking
Written communications in business should:
Use long, informative sentences
Be clear and easy to understand
Use technical language
Be totally impersonal
Baseballs purchased by an individual are an example of a(n) (a) good.
Which of the following has inelastic demand?
Bread
Ice cream
Movie tickets
Television sets
What is the name, symbol, logo, word or design that identifies a product or company?
Price
Brand
Promotion
Economy
______ is the set of moral principles by which people conduct themselves in society.
Ethics
Legal bulletins
Social responsibilities
Principles
What type of skills are extremely important for an applicant to use effectively during an employment interview?
Occupational
Communication
Management
Education
Serving as a volunteer in a specific industry or for a business-related organization is one way that individuals might obtain:
Guidance counseling
Monetary compensation
Work experience
Technical training
What is the important of the computer hard drive in a computer system?
It permanently stores the computer program files and data
It facilitates the computer's audio transmissions
It allows the user to view the computer data
It transmits power to other computer devices
Which of the following is an example of a business coordinating distribution with the marketing function of promotion?
Making sure products are in stock before advertising a sale
Writing a news release to announce a new product line
Organizing a contest to attract fans to the game
Placing an advance order to obtain a seasonal discount
Heather is using Google to locate information on the internet about fan engagement. She is using a search (a) .
Which of the following marketing functions focuses on informing all current and potential customers about the business's products?
Marketing information management
Promotion
Product/service management
Pricing
Why should a business inform employees that their email will be monitored?
To reduce liability
To communicate policies
To respect their privacy
To control operating costs
A person who publicly tweets negative comments about his/her company is likely to be:
Prosecuted
Laughed at
Promoted
Fired
Which of the following is a term for physical goods that are bought and sold?
Sales
Products
Pricing
Service
Which of the following is a term that describes the fans of a sporting event - that is the people who will buy tickets to the event?
Manufacturers
Wholesalers
Buyers
Customers
Which of the following is a term for intangible things that are sold by retailers?
Gifts
Wholesaler
Services
Products
Distributing channels connect customers with the products and services they want and need to purchase.
True
False
An event such as the X Games creates an economic impact on the host city or area.
True
False
A successful business will focus on its customers' needs and wants.
True
False
Which of the following is not part of the marketing mix?
Price
Promotion
Professionals
Product
This kind of marketing is not directed towards specific groups.
Marketing mix
Mass marketing
Target marketing
Online marketing
The value of all goods and services produced in a country is known as:
GDP
DNS
5 Ps
The marketing mix
A target market is:
A form of business ownership
Statistics that describe a population in terms of personal characteristics
All consumers
Potential customers with shared needs who have the desire and ability to buy a product
A shoe repair shop is an example of:
Manufactured goods
Producer channels
Service retailer
Wholesaler
Consumer loyalty in sports includes supporting your team.
True
False
What is any form of communication used to persuade people to buy?
Royalties
Core
Promotion
Endorsement
High school and college athletes are both amateur and professional athletes.
True
False
Title IX has helped increase funding for women's and girls' sports.
True
False
Geographics and demographics are both part of market segmentation.
True
False
These statistics refer to the attitudes the consumer has:
Psychographics
Psychological Profiling
Market segmentation
Demographics
Which item is a tangible product?
Skateboard
Sports training
Sports event
Golf lessons
What is the third phase of the Product Life Cycle?
Growth
Introduction
Maturity
Decline
What is the difference between the retail or wholesale price and the cost of an item?
Markup
Cost-plus price
Target price
Breakeven price
What type of research is used for primary research?
Survey
Observation
Experiment
All of the above
A branding strategy that combined one or more brands to increase customer loyalty and sales for each product is known as:
Brand equity
Generic branding
Customer loyalty
Co-branding
Agreeing to give a company the right to use another's brand name, patent, or other intellectual property in exchange for royalty or fee is called:
Branding
Sponsoring
Licensing
Leasing
A promotional agreement that financially supports sports events is:
Sponsorship
Branding
Licensing
Product tie-in
Press kits consist of:
Promotional materials
Background information
Fact sheets
All of the above
The free mention of a product or company in the media is known as:
Press Release
Publicity
Advertising
Promotion
SWOT analysis involves:
Using a team mentality to get things done
Analyzing a company's strengths and weaknesses
Analyzing qualitative data
Promoting experienced workers
Money paid to the owner, label, and/or author for use is known as:
Royalties
Cross-selling
Niche marketing
Fads
When a company supports an event, activity, or organization by providing money or other useful resources, it is called:
Endorsement
Sponsorship
Royalty
Licensing
