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Sports Marketing Quiz

Total questions: 50

Worksheet time: 25mins

Name
Class
Date
1.

Sports marketing involves all of the marketing activities designed to satisfy the needs and wants of the sports consumers.

a)

True

b)

False

2.

The people who are impacted by a project in any way are called:

a)

Workers

b)

Team Members

c)

Stakeholders

d)

Customers

3.

What are the three elements of the event triangle?

a)

Product, price, place

b)

Price, teams, managers

c)

Spectators, sponsors, participants

d)

Sponsors, managers, price

4.

At what stage in the Product Life Cycle would a business with a new and innovative product line expect to experience the greatest increase in sales?

a)

Maturity

b)

Decline

c)

Growth

d)

Introduction

5.

Which of the following is NOT an example of the event triangle?

a)

The Football Team - Nike - Fans

b)

The Monarchs - Nike - Mr. Kohlasch

c)

Briar Woods Volleyball - Under Armour - Parents

d)

Price - The Boston College Eagles - Promotion

6.

Bill works as a Sports Broadcaster. His career is in the area of:

a)

Marketing research

b)

Operations management

c)

Professional selling

d)

Marketing communications

7.

To help her remember the most important points of her business presentations, Isabella likes to use:

a)

Story boards

b)

Flash cards

c)

Note cards

d)

Memo boards

8.

What advantage do distribution channel members have in using satellite technology?

a)

Provide transportation flexibility

b)

Increases manufacturing outputs

c)

Ensures accurate order processing

d)

Offers real-time shipment tracking

9.

Written communications in business should:

a)

Use long, informative sentences

b)

Be clear and easy to understand

c)

Use technical language

d)

Be totally impersonal

10.

Baseballs purchased by an individual are an example of a(n) (a)   good.

11.

Which of the following has inelastic demand?

a)

Bread

b)

Ice cream

c)

Movie tickets

d)

Television sets

12.

What is the name, symbol, logo, word or design that identifies a product or company?

a)

Price

b)

Brand

c)

Promotion

d)

Economy

13.

______ is the set of moral principles by which people conduct themselves in society.

a)

Ethics

b)

Legal bulletins

c)

Social responsibilities

d)

Principles

14.

What type of skills are extremely important for an applicant to use effectively during an employment interview?

a)

Occupational

b)

Communication

c)

Management

d)

Education

15.

Serving as a volunteer in a specific industry or for a business-related organization is one way that individuals might obtain:

a)

Guidance counseling

b)

Monetary compensation

c)

Work experience

d)

Technical training

16.

What is the important of the computer hard drive in a computer system?

a)

It permanently stores the computer program files and data

b)

It facilitates the computer's audio transmissions

c)

It allows the user to view the computer data

d)

It transmits power to other computer devices

17.

Which of the following is an example of a business coordinating distribution with the marketing function of promotion?

a)

Making sure products are in stock before advertising a sale

b)

Writing a news release to announce a new product line

c)

Organizing a contest to attract fans to the game

d)

Placing an advance order to obtain a seasonal discount

18.

Heather is using Google to locate information on the internet about fan engagement. She is using a search (a)   .

19.

Which of the following marketing functions focuses on informing all current and potential customers about the business's products?

a)

Marketing information management

b)

Promotion

c)

Product/service management

d)

Pricing

20.

Why should a business inform employees that their email will be monitored?

a)

To reduce liability

b)

To communicate policies

c)

To respect their privacy

d)

To control operating costs

21.

A person who publicly tweets negative comments about his/her company is likely to be:

a)

Prosecuted

b)

Laughed at

c)

Promoted

d)

Fired

22.

Which of the following is a term for physical goods that are bought and sold?

a)

Sales

b)

Products

c)

Pricing

d)

Service

23.

Which of the following is a term that describes the fans of a sporting event - that is the people who will buy tickets to the event?

a)

Manufacturers

b)

Wholesalers

c)

Buyers

d)

Customers

24.

Which of the following is a term for intangible things that are sold by retailers?

a)

Gifts

b)

Wholesaler

c)

Services

d)

Products

25.

Distributing channels connect customers with the products and services they want and need to purchase.

a)

True

b)

False

26.

An event such as the X Games creates an economic impact on the host city or area.

a)

True

b)

False

27.

A successful business will focus on its customers' needs and wants.

a)

True

b)

False

28.

Which of the following is not part of the marketing mix?

a)

Price

b)

Promotion

c)

Professionals

d)

Product

29.

This kind of marketing is not directed towards specific groups.

a)

Marketing mix

b)

Mass marketing

c)

Target marketing

d)

Online marketing

30.

The value of all goods and services produced in a country is known as:

a)

GDP

b)

DNS

c)

5 Ps

d)

The marketing mix

31.

A target market is:

a)

A form of business ownership

b)

Statistics that describe a population in terms of personal characteristics

c)

All consumers

d)

Potential customers with shared needs who have the desire and ability to buy a product

32.

A shoe repair shop is an example of:

a)

Manufactured goods

b)

Producer channels

c)

Service retailer

d)

Wholesaler

33.

Consumer loyalty in sports includes supporting your team.

a)

True

b)

False

34.

What is any form of communication used to persuade people to buy?

a)

Royalties

b)

Core

c)

Promotion

d)

Endorsement

35.

High school and college athletes are both amateur and professional athletes.

a)

True

b)

False

36.

Title IX has helped increase funding for women's and girls' sports.

a)

True

b)

False

37.

Geographics and demographics are both part of market segmentation.

a)

True

b)

False

38.

These statistics refer to the attitudes the consumer has:

a)

Psychographics

b)

Psychological Profiling

c)

Market segmentation

d)

Demographics

39.

Which item is a tangible product?

a)

Skateboard

b)

Sports training

c)

Sports event

d)

Golf lessons

40.

What is the third phase of the Product Life Cycle?

a)

Growth

b)

Introduction

c)

Maturity

d)

Decline

41.

What is the difference between the retail or wholesale price and the cost of an item?

a)

Markup

b)

Cost-plus price

c)

Target price

d)

Breakeven price

42.

What type of research is used for primary research?

a)

Survey

b)

Observation

c)

Experiment

d)

All of the above

43.

A branding strategy that combined one or more brands to increase customer loyalty and sales for each product is known as:

a)

Brand equity

b)

Generic branding

c)

Customer loyalty

d)

Co-branding

44.

Agreeing to give a company the right to use another's brand name, patent, or other intellectual property in exchange for royalty or fee is called:

a)

Branding

b)

Sponsoring

c)

Licensing

d)

Leasing

45.

A promotional agreement that financially supports sports events is:

a)

Sponsorship

b)

Branding

c)

Licensing

d)

Product tie-in

46.

Press kits consist of:

a)

Promotional materials

b)

Background information

c)

Fact sheets

d)

All of the above

47.

The free mention of a product or company in the media is known as:

a)

Press Release

b)

Publicity

c)

Advertising

d)

Promotion

48.

SWOT analysis involves:

a)

Using a team mentality to get things done

b)

Analyzing a company's strengths and weaknesses

c)

Analyzing qualitative data

d)

Promoting experienced workers

49.

Money paid to the owner, label, and/or author for use is known as:

a)

Royalties

b)

Cross-selling

c)

Niche marketing

d)

Fads

50.

When a company supports an event, activity, or organization by providing money or other useful resources, it is called:

a)

Endorsement

b)

Sponsorship

c)

Royalty

d)

Licensing