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Marketing principles 17 vocab: Distribution

Total questions: 60

Worksheet time: 30mins

Name
Class
Date
1.

relates to intermediaries buying in bulk from different manufacturers

a)

Accumulating

b)

gathering

c)

Wholesalers

d)

Omnichannel marketing system

2.

occurs when an intermediary buys from manufacturers, then regroups products into different assortments based on what consumers are demanding from retailers

a)

Channel conflict

b)

adjusting for discrepancy of assortment

c)

Bulk breaking

d)

Warehousing

3.

a type of intermediary who acts as an extension to the manufacturer

a)

Retailer

b)

Wholesaler

c)

Agent

d)

Producer

4.

similar to distributors in that they take ownership of products; buys products in large quantities for the purpose of distributing an assortment of products to retailers

a)

Retailer

b)

Wholesaler

c)

Agent

d)

Producer

5.

a type of intermediary that take ownership of the product and their sole focus is on reaching the end user or customer directly

a)

Retailer

b)

Wholesaler

c)

Agent

d)

Producer

6.

a company that supplies the raw materials that manufacturers need to create consumer products

a)

corperation

b)

supplier

c)

manufacturer

d)

Producer

7.

the density and heaviness of one unit of product

a)

unit value

b)

logistics

c)

Size

d)

bulk and weight

8.

occurs when an intermediary takes a large bundling of a manufacturer’s product and breaks it down into single units to be distributed to retailers based on the retailer’s order

a)

sorting

b)

bulk-breaking

c)

adjusting for discrepancy of assortment

d)

distributing

9.

a market comprised of companies who buy from and/or sell to other companies

a)

business-to-consumer (B2C)

b)

supply chain

c)

consumer-to-business (C2B)

d)

business-to-business (B2B)

10.

a market comprised of companies that manufacture and sell products or services directly to a final consumer or end user

a)

business-to-consumer (B2C)

b)

supply chain

c)

consumer-to-business (C2B)

d)

business-to-business (B2B)

11.

disagreements between companies in the marketing channel due to a competitive versus a collaborative mindset

a)

channel competition

b)

channel arguement

c)

channel conflict

d)

channel disagreement

12.

relates to the number of intermediaries in the marketing channel

a)

channel length

b)

channel width

c)

target market coverage

d)

intermediaries

13.

a company that works in a network with other companies to help gets products from manufacturers to final consumers

a)

distributor

b)

channel member (intermediary)

c)

wholesaler

d)

agent

14.

independent companies that have joined together by contract for a mutually beneficial purpose

a)

third-party logistics (3PL) provider

b)

corporate VMS

c)

vertical marketing system

d)

contractual VMS

15.

a company that is contracted by a channel member to handle one or more of the functional areas of logistics; often warehouses, distribution centers, or fulfillment centers that have expertise in managing certain logistical activities

a)

third-party logistics (3PL) provider

b)

corporate VMS

c)

vertical marketing system

d)

contractual VMS

16.

when one member of the distribution channel owns the other members

a)

third-party logistics (3PL) provider

b)

corporate VMS

c)

vertical marketing system

d)

contractual VMS

17.

one type of vertical marketing system where there is no ownership of channel members but instead one member who is large enough to coordinate and manage the distribution activities of other channels members

a)

third-party logistics (3PL) provider

b)

corporate VMS

c)

administered VMS

d)

contractual VMS

18.

the overall perception that a consumer has about a company, brand, or product and is measured by what the consumer is willing to pay in return for the features and benefits in the market offering

a)

customer-perceived value

b)

image

c)

sustainability

d)

unit value

19.

when companies sell and distribute their products directly to consumers

a)

vertical marketing system

b)

horizontal marketing system

c)

direct channel

d)

indirect channel

20.

involves the utilization of one or more intermediaries to distribute a market offering to consumers

a)

vertical marketing system

b)

horizontal marketing system

c)

direct channel

d)

indirect channel

21.

when a manufacturer does not use intermediaries but rather involves the manufacturer distributing its market offering directly to consumers

a)

indirect channel

b)

direct marketing channel

c)

indirect marketing channel

d)

direct channel

22.

the process of removing an intermediary from a marketing channel

a)

disintermediation

b)

indirect channel

c)

distribution

d)

vertical conflict

23.

the process of making products and services available and accessible to consumers to purchase

a)

distribution

b)

supply chain

c)

distributor

d)

direct channel;

24.

a type of intermediary that takes ownership of the product and tends to align itself closely with a manufacturer

a)

retailer

b)

wholesaler

c)

distributor

d)

agent

25.

a strategy that involves allowing a limited number of intermediaries to distribute a company’s market offering

a)

selective distribution

b)

multichannel distribution system

c)

intensive distribution

d)

exclusive distribution

26.

a distribution strategy that entails distributing a company’s market offering through all possible intermediaries

a)

selective distribution

b)

multichannel distribution system

c)

intensive distribution

d)

exclusive distribution

27.

a strategy that includes choosing more than one, but fewer than all possible intermediaries to distribute a company’s market offering

a)

selective distribution

b)

extensive distribution

c)

intensive distribution

d)

exclusive distribution

28.

activities such as financing and information sharing in the marketing channel

a)

logistical functions

b)

inventory management

c)

facilitating functions

d)

transactional functions

29.

buying, selling, and risk-bearing that goes along with the movement of products along the marketing channel

a)

logistical functions

b)

inventory management

c)

facilitating functions

d)

transactional functions

30.

the end user of a good or service

a)

retailer

b)

final consumer

c)

producer

d)

intermediary

31.

when there is disagreement among firms at the same level in the marketing channel

a)

horizontal conflict

b)

vertical conflict

c)

disintermediation

d)

competition

32.

a conflict that exists between different levels of a vertical channel

a)

horizontal conflict

b)

vertical conflict

c)

disintermediation

d)

competition

33.

a group of unrelated companies that offer products and services in a shared space

a)

multichannel distribution system

b)

supply chain

c)

horizontal marketing system

d)

vertical marketing system

34.

companies in the marketing channel that work together in a coordinated, collaborative, and customer-centric way

a)

multichannel distribution system

b)

supply chain

c)

horizontal marketing system

d)

vertical marketing system

35.

where a single company sets up multiple distribution channels to reach customers

a)

multichannel distribution system

b)

intensive distribution

c)

omnichannel marketing system

d)

indirect distribution

36.

multichannel approach whereby companies give consumers a variety of ways to purchase, receive, and return products

a)

multichannel distribution system

b)

intensive distribution

c)

omnichannel marketing system

d)

indirect distribution

37.

a function that involves identifying the type of inventory and how much a company has on hand at any given time

a)

inventory management

b)

warehousing

c)

logistical functions

d)

total units in storage

38.

a metric that measures how quickly inventory is turned over, or sold

a)

unit value

b)

total units in storage

c)

inventory turnover rate

d)

total number of orders

39.

a metric that measures the percentage of orders that are processed, fulfilled, and shipped to consumers without any errors

a)

order accuracy rate

b)

percentage of on-time shipments

c)

inventory turnover rate

d)

total number of orders

40.

a metric used to evaluate how well a channel member meets its promise of delivering goods on time

a)

order accuracy rate

b)

percentage of on-time shipments

c)

inventory turnover rate

d)

total number of orders

41.

the sum of all orders that a company received in a given time period

a)

order accuracy rate

b)

percentage of on-time shipments

c)

inventory turnover rate

d)

total number of orders

42.

a metric used to evaluate warehouse efficiency that changes as items are sold and leave the warehouse and new inventory moves in

a)

order accuracy rate

b)

total units in storage

c)

inventory turnover rate

d)

total number of orders

43.

the handling, packing, inventorying, transporting, warehousing, and ensuring the security of products as they make their way to the customer

a)

supply chain management

b)

transactional functions

c)

sustainable sourcing

d)

logistical functions

44.

the coordination of all supply chain activities, such as warehousing, inventory management, and transportation

a)

logistics

b)

logistical functions

c)

distribution

d)

supply chain management

45.

all members and activities from the procurement and transformation of raw materials into finished goods through their distribution to targeted consumers

a)

transactional functions

b)

logistical functions

c)

distribution

d)

supply chain management

46.

system of people, organizations, and activities that work together to make goods and services available to consumers for use

a)

horizontal marketing system

b)

supply chain

c)

marketing channel

d)

vertical marketing system

47.

relates to the likelihood that a product will spoil, decay, or expire if not used in a timely manner

a)

time to ship

b)

sustainability

c)

product life cycle

d)

perishability

48.

a company’s effort to reduce its impact on the environment as products move from source procurement through production through distribution to final consumers

a)

time to ship

b)

sustainability

c)

recycling

d)

sustainable sourcing

49.

the process of considering suppliers’ social, ethical, and environmental performance

a)

evaluating

b)

sustainability

c)

recycling

d)

sustainable sourcing

50.

all activities provided by a company that reinforce the value of the product or service for the buyer

a)

pre-sale service

b)

customer-perceived value

c)

post-sale service

d)

standardized

51.

all activities provided by a company that help a buyer make a purchase decision

a)

pre-sale service

b)

customer-perceived value

c)

post-sale service

d)

personal selling

52.

when manufacturers or producers sell to retailers without the use of wholesalers or distributors

a)

direct channel

b)

indirect channel

c)

producer to retailer to consumer channel

d)

direct marketing channel

53.

the various stages that a product goes through from its introduction phase, to its growth and maturity phase, and in some cases to its decline phase

a)

product life cycle

b)

distribution

c)

accumulating

d)

time to ship

54.

the process of buying materials needed to manufacture products

a)
acquisition
b)
purchasing
c)
sales
d)
procurement
55.

when products have no difference in how they are manufactured

a)

custom order

b)

mass produced

c)

standardized

d)

replicas

56.

a network between a company and its suppliers to produce and distribute a specific product to the final buyer

a)

multichannel distribution system

b)

business-to-business (B2B)

c)

marketing channel

d)

supply chain

57.

the price that a company charges for one unit or item

a)

unit value

b)

price

c)

purchasing

d)

bulk and weight

58.

resources and capabilities needed to reach consumers in a company’s target market

a)

facilitating functions

b)

target market coverage

c)

channel reach

d)

channel length

59.

also known as order cycle time, the length of time from when a customer places an order to when it reaches them

a)

time to ship

b)

distribution time

c)

percentage of on-time shipments

d)

channel speed

60.

the stocking, maintaining, and controlling of products while they await the next step in their journey to the final consumer

a)

accumulating

b)

bulk-breaking

c)

inventory management

d)

warehousing