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WorksheetsMarketing principles 17 vocab: Distribution
Total questions: 60
Worksheet time: 30mins
relates to intermediaries buying in bulk from different manufacturers
Accumulating
gathering
Wholesalers
Omnichannel marketing system
occurs when an intermediary buys from manufacturers, then regroups products into different assortments based on what consumers are demanding from retailers
Channel conflict
adjusting for discrepancy of assortment
Bulk breaking
Warehousing
a type of intermediary who acts as an extension to the manufacturer
Retailer
Wholesaler
Agent
Producer
similar to distributors in that they take ownership of products; buys products in large quantities for the purpose of distributing an assortment of products to retailers
Retailer
Wholesaler
Agent
Producer
a type of intermediary that take ownership of the product and their sole focus is on reaching the end user or customer directly
Retailer
Wholesaler
Agent
Producer
a company that supplies the raw materials that manufacturers need to create consumer products
corperation
supplier
manufacturer
Producer
the density and heaviness of one unit of product
unit value
logistics
Size
bulk and weight
occurs when an intermediary takes a large bundling of a manufacturer’s product and breaks it down into single units to be distributed to retailers based on the retailer’s order
sorting
bulk-breaking
adjusting for discrepancy of assortment
distributing
a market comprised of companies who buy from and/or sell to other companies
business-to-consumer (B2C)
supply chain
consumer-to-business (C2B)
business-to-business (B2B)
a market comprised of companies that manufacture and sell products or services directly to a final consumer or end user
business-to-consumer (B2C)
supply chain
consumer-to-business (C2B)
business-to-business (B2B)
disagreements between companies in the marketing channel due to a competitive versus a collaborative mindset
channel competition
channel arguement
channel conflict
channel disagreement
relates to the number of intermediaries in the marketing channel
channel length
channel width
target market coverage
intermediaries
a company that works in a network with other companies to help gets products from manufacturers to final consumers
distributor
channel member (intermediary)
wholesaler
agent
independent companies that have joined together by contract for a mutually beneficial purpose
third-party logistics (3PL) provider
corporate VMS
vertical marketing system
contractual VMS
a company that is contracted by a channel member to handle one or more of the functional areas of logistics; often warehouses, distribution centers, or fulfillment centers that have expertise in managing certain logistical activities
third-party logistics (3PL) provider
corporate VMS
vertical marketing system
contractual VMS
when one member of the distribution channel owns the other members
third-party logistics (3PL) provider
corporate VMS
vertical marketing system
contractual VMS
one type of vertical marketing system where there is no ownership of channel members but instead one member who is large enough to coordinate and manage the distribution activities of other channels members
third-party logistics (3PL) provider
corporate VMS
administered VMS
contractual VMS
the overall perception that a consumer has about a company, brand, or product and is measured by what the consumer is willing to pay in return for the features and benefits in the market offering
customer-perceived value
image
sustainability
unit value
when companies sell and distribute their products directly to consumers
vertical marketing system
horizontal marketing system
direct channel
indirect channel
involves the utilization of one or more intermediaries to distribute a market offering to consumers
vertical marketing system
horizontal marketing system
direct channel
indirect channel
when a manufacturer does not use intermediaries but rather involves the manufacturer distributing its market offering directly to consumers
indirect channel
direct marketing channel
indirect marketing channel
direct channel
the process of removing an intermediary from a marketing channel
disintermediation
indirect channel
distribution
vertical conflict
the process of making products and services available and accessible to consumers to purchase
distribution
supply chain
distributor
direct channel;
a type of intermediary that takes ownership of the product and tends to align itself closely with a manufacturer
retailer
wholesaler
distributor
agent
a strategy that involves allowing a limited number of intermediaries to distribute a company’s market offering
selective distribution
multichannel distribution system
intensive distribution
exclusive distribution
a distribution strategy that entails distributing a company’s market offering through all possible intermediaries
selective distribution
multichannel distribution system
intensive distribution
exclusive distribution
a strategy that includes choosing more than one, but fewer than all possible intermediaries to distribute a company’s market offering
selective distribution
extensive distribution
intensive distribution
exclusive distribution
activities such as financing and information sharing in the marketing channel
logistical functions
inventory management
facilitating functions
transactional functions
buying, selling, and risk-bearing that goes along with the movement of products along the marketing channel
logistical functions
inventory management
facilitating functions
transactional functions
the end user of a good or service
retailer
final consumer
producer
intermediary
when there is disagreement among firms at the same level in the marketing channel
horizontal conflict
vertical conflict
disintermediation
competition
a conflict that exists between different levels of a vertical channel
horizontal conflict
vertical conflict
disintermediation
competition
a group of unrelated companies that offer products and services in a shared space
multichannel distribution system
supply chain
horizontal marketing system
vertical marketing system
companies in the marketing channel that work together in a coordinated, collaborative, and customer-centric way
multichannel distribution system
supply chain
horizontal marketing system
vertical marketing system
where a single company sets up multiple distribution channels to reach customers
multichannel distribution system
intensive distribution
omnichannel marketing system
indirect distribution
multichannel approach whereby companies give consumers a variety of ways to purchase, receive, and return products
multichannel distribution system
intensive distribution
omnichannel marketing system
indirect distribution
a function that involves identifying the type of inventory and how much a company has on hand at any given time
inventory management
warehousing
logistical functions
total units in storage
a metric that measures how quickly inventory is turned over, or sold
unit value
total units in storage
inventory turnover rate
total number of orders
a metric that measures the percentage of orders that are processed, fulfilled, and shipped to consumers without any errors
order accuracy rate
percentage of on-time shipments
inventory turnover rate
total number of orders
a metric used to evaluate how well a channel member meets its promise of delivering goods on time
order accuracy rate
percentage of on-time shipments
inventory turnover rate
total number of orders
the sum of all orders that a company received in a given time period
order accuracy rate
percentage of on-time shipments
inventory turnover rate
total number of orders
a metric used to evaluate warehouse efficiency that changes as items are sold and leave the warehouse and new inventory moves in
order accuracy rate
total units in storage
inventory turnover rate
total number of orders
the handling, packing, inventorying, transporting, warehousing, and ensuring the security of products as they make their way to the customer
supply chain management
transactional functions
sustainable sourcing
logistical functions
the coordination of all supply chain activities, such as warehousing, inventory management, and transportation
logistics
logistical functions
distribution
supply chain management
all members and activities from the procurement and transformation of raw materials into finished goods through their distribution to targeted consumers
transactional functions
logistical functions
distribution
supply chain management
system of people, organizations, and activities that work together to make goods and services available to consumers for use
horizontal marketing system
supply chain
marketing channel
vertical marketing system
relates to the likelihood that a product will spoil, decay, or expire if not used in a timely manner
time to ship
sustainability
product life cycle
perishability
a company’s effort to reduce its impact on the environment as products move from source procurement through production through distribution to final consumers
time to ship
sustainability
recycling
sustainable sourcing
the process of considering suppliers’ social, ethical, and environmental performance
evaluating
sustainability
recycling
sustainable sourcing
all activities provided by a company that reinforce the value of the product or service for the buyer
pre-sale service
customer-perceived value
post-sale service
standardized
all activities provided by a company that help a buyer make a purchase decision
pre-sale service
customer-perceived value
post-sale service
personal selling
when manufacturers or producers sell to retailers without the use of wholesalers or distributors
direct channel
indirect channel
producer to retailer to consumer channel
direct marketing channel
the various stages that a product goes through from its introduction phase, to its growth and maturity phase, and in some cases to its decline phase
product life cycle
distribution
accumulating
time to ship
the process of buying materials needed to manufacture products
when products have no difference in how they are manufactured
custom order
mass produced
standardized
replicas
a network between a company and its suppliers to produce and distribute a specific product to the final buyer
multichannel distribution system
business-to-business (B2B)
marketing channel
supply chain
the price that a company charges for one unit or item
unit value
price
purchasing
bulk and weight
resources and capabilities needed to reach consumers in a company’s target market
facilitating functions
target market coverage
channel reach
channel length
also known as order cycle time, the length of time from when a customer places an order to when it reaches them
time to ship
distribution time
percentage of on-time shipments
channel speed
the stocking, maintaining, and controlling of products while they await the next step in their journey to the final consumer
accumulating
bulk-breaking
inventory management
warehousing
