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WorksheetsComponent 1 Eduqas Revision
Total questions: 100
Worksheet time: 1hrs 11mins
What is an entrepreneur
Someone who starts a new business
someone who designs buildings
Someone who manufactures things
Someone who has new ideas
Which platforms could be used for virtual marketing?
UCAS
Microsoft
Hard working, Good finance knowledge, Resilient, Creativity
Identify the natural resources that are being exploited in the primary sector?
Agriculture
Fishing
Forestry
All the above
Explain the difference between primary, secondary and tertiary.
The Primary Sector is that part of the economy where raw materials are made, grown or extracted.
Secondary sector is the sector where the raw materials are manufactured.
Tertiary sector is when services are provided.
All the above
Which of the following is a disadvantage of setting up a business as a partnership?
Shared losses
Shared workload
Shared profit
More ideas generated
How many partners are there in a typical partnership?
2
2-4
2-20
1
_______________is a legal term for being held accountable
Liability
Assets
Bankruptcy
Claim
The major policy and financial decision makers of a business are called ...
CEO/GM/President
Chairman of the board
Shareholders
Board of Directors
Name the entity that has a separate legal person from its members, and these members are only liable for the cost of the shares they have purchased
Partnership
Sole Trader
Limited Liability Company
Franchise
What is the name of a person who owns part of an LTD or PLC business?
Stakeholder
Shareholder
Trust Agent
Chairman
Which business can only sell shares to family and friends?
Sole trader
Partnership
Private Limited Company
Public Limited Company
Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
What does desk research involve?
Gathering new data
Gathering existing data
Conducting surveys
What is information collected about opinions and views called?
Quantitative data
Qualitative data
Segmentation
How does accurate market research help a business?
By avoiding risk
By reducing risk
By eliminating risk
What does a market segment identify?
All products in the market
Competitors
Groups of people with similar buying habits
What are the total number of people selected to answer market research questions called?
A supplier
A sample
A respondent
Which of the following is an example of primary research?
Internet research
A focus group
Company reports
What type of data below is Quantitative data?
I feel annoyed
2 out of 5 students had red pens
students used red pens
red pens are used by students
What type of market research is primary?
Questionnaires
Reports
Research papers
News articles
What is an advantage to using focus groups?
Provides quality responses
Random people engaged with
Incorrect answers
What type of data can I get from a Questionnaire?
Qualitative
Quantitive
What is an advantage to observations?
People may not be aware so natural behaviour happens
Takes time to complete
Observer may miss information
results can be hard to analyse
What is an advantage to primary research?
Results are specific to the business.
Time consuming
Costs the business money
Poor design produces poor results
What is a drawback to primary research?
Information needs to be analysed
Information can be used to improve the business
Information could help increase customer
What does internal source of finance mean?
A source from within the business
A source from outside the business
What is the best advantage of owners' funds?
There will be little or no interest
You can pay in smaller installments
They take a long time to arrange
You don't have to pay it back
What is an advantage of a bank loan?
There will be little or no interest
You can pay in pre-planned instalments
They are quick and easy to arrange
You don't have to pay it back
What is the most likely of a friends & family loan?
There will be little or no interest
You can pay in smaller installments
They take a long time to arrange
You don't have to pay it back
What is the most likely / straightforward source of finance for a small firm?
A debenture
Issuing shares
A bank loan
What is the most likely source of finance for buying property?
Mortgage
Factoring
A bank loan
What of the following is a source of internal finance?
Selling assets
Trade credit
A bank loan
Which of the statements about retained profits is false?
You have unlimited amounts of money available
Shareholders and employees could be frustrated because there is less profit to be 'shared out'
You do not have to pay interest
You are free to use it for any purpose
A short-term source of finance from a bank that usually is only used in an emergency/when needed
Overdraft
Loan
Share capital
Credit card
Select the growth and decline section of the product life cycle
Place
An element of the marketing mix related to how to get the product from the producer to the customer
Where the business might locate
Which geographical area the business will relate in
The development of online sales
An electronic retailer, either by e-commerce or mobile commerce
A retailer
An e-tailer
A high-street retailer
An m-commerce retailer
ASOS is an example of
Trade Unions
Retailers
E-tailers
Wholesalers
A discount supermarket, such as Aldi, is most likely to place an emphasis upon which of the following elements of the marketing mix?
Product
Price
Place
Promotion
Marketing to specific customers based on their location
Pyschographic
Behavioral
Geographic
Demographic
What does "branding" mean in digital marketing?
Your target market
Market Segmentation
Personal identity/image
All of them
What does USP stand for?
Unique Sales Proposition
Unique Selling Point
Unbelievable Sales Promotion
Unique Selling Price
Which THREE of these are examples of extension strategies?
Change the price
Reduce production costs
Add new features
Advertising
Which TWO of these are methods of Promotion?
Sponsorship
Packaging
Range of Products
Special Offers
Which of these are stages in the Product Life Cycle? (more than one is correct)
Growth
Differentiation
Decline
Introduction
True or False?
Marketing involves encouraging people to buy a product or service.
True
False
What is Loss Leader pricing?
A product is sold at production cost price
A product is sold at less than cost price
A product is sold to make a small profit
What is price skimming?
An initially high price charged to customer which will reduce over time
An initially low price charged to customer which will increase over time
A steady price charged to customer regardless of product age
What is Promotional pricing?
When a business offers different prices to different customers
When a business reduces price to below production cost to clear stock
When a business offers a short term special offer such as buy one get one free to gain interest and increase sales
What is the selling price of an item which costs £5 to make and has a 50% mark up (profit added)?
£7.50
£5.00
£10.00
What is meant by Psychological pricing strategy?
Items are offered at an uneven number to appear cheaper encouraging sales (eg £9.99)
Items are sold using a special promotional offer which is brightly coloured and attracts attention
Items are sold at production cost price to attract customers into the store and increase purchases
What is the aim of Loss Leader pricing strategy?
To increase profit
To make customers aware of entire product range
To attract new and existing customers and increase sales of other items
Which of the following Pricing Strategies describes when you take the cost of producing a good and add on a percentage of profit to arrive at the selling price?
Cost-plus pricing
Low pricing
Promotional Pricing
High pricing
What is a Budget
The amount of money you can spend
A plan that helps you manage your income and expenses
A method that adults use to earn money
A place where you store your money
Which of the following is an example of internal recruitment? Advertising a job vacancy:
In a job centre
On a firm’s intranet
In a shop window
In a local newspaper
Which of the following pieces of information would be included in a person specification?
Main roles and responsibilities of the job
Hours of work
Place of work
Skills and qualifications required to complete the job successfully
Job analysis is conducted when:
A vacant position first becomes available
Applicants have sent in their CVs for review
References have been received by the organisation
The applicant has accepted the post
Which of the following documents would contain information about holiday entitlement, hours of work, place of work, remuneration package and duties at work?
Job description
Job analysis
Application form
Contract of employment
Which of the following is an advantage to a business of having a consistently high labour turnover?
Recruitment and selection costs will be low
Labour productivity rate will be high
It will gain a positive reputation as a good employer
New ideas may be introduced into the workplace
Which of the following would be the most suitable place for a large public limited company to advertise for a senior director?
National newspaper
Job centre
Staff noticeboard
Company intranet
Which of the following best describes the term staff retention?
The number of people that leave a firm in a set period of time
The number of staff that remain working in a firm in a set period of time
The number of staff that are promoted in a firm in a set period of time
The number of staff that are made redundant in a firm in a set period of time
Which of the following is an example of a fringe benefit?
Holiday pay
Overtime payment
Praise at work
Free lunches
what are TWO benefits of a motivated workforce?
This can result in better productivity
customer service will most likely improve
you can pay them less because they're enjoying work
they only work when they feel like working
Which of these is NOT a monetary method of motivation?
Comission
Pay Rise
Recognition
Bonuses
Which of these is NOT a category in Maslow's hierarchy of needs?
Social
Travel
Esteem
Safety
Motivating staff by giving them additional responsibility is known as ...
Delegation
Delayering
Job Enrichment
Job Rotation
Whose theory was X & Y?
Taylor
Maslow
McGregor
Herzberg
Isaac feels like his hard work is never recognised. Which level of needs (Maslow) is not being satisfied?
Self-Esteem
Social
Self-Actualisation
Physiological
Making a large quantity of identical products
Job
Batch
Flow
Making individual products that are bespoke (fit each customer's needs)
Job
Batch
Flow
Making different varieties of identical products. The production process is broken into stages
Job
Batch
Flow
A business checks products after they are made. What is this an example of?
Quality Control
Quality Circles
Quality Assurance
