WorksheetsChapter 10 Assessment
Total questions: 15
Worksheet time: 8mins
All businesses must complete some marketing activities even if that is not their focus.
Finding solutions to problems through carefully designed studies involving consumers is called marketing research.
Product packaging is the least important part of product planning because consumers simply throw away the packaging before using the product.
A farmer selling at a roadside stand tomatoes she grew in her own garden is an example of a direct channel of distribution.
This marketing function involves setting and communicating the value of products and services.
A small number of consumers expressing opinions about a new product or service in a group discussion is a
A product will probably have a relatively high price
Businesses usually specialize in producing a specific type of product, while consumers want to purchase a variety of products. This illustrates differences in
A ___ is the blending of four marketing elements: product, place, price, and promotion
Solving a current problem with existing information gathered for another purpose is ___ research.
The exchange of information so there is common understanding by all participants is called ___.
To market a product successfully, a company has to ___________
Spend a lot of money on advertising
Understand what people want to buy
Hire sales representatives
Make sure they have a large inventory of their product
What is the main purpose of market research for a business?
To understand the competition
To set prices for products
To identify potential customers
All of the above
Which of the following is an example of advertising:
A chef develops a new dish for her restaurant.
A commercial for a new product runs on TV.
A new store opens in your town.
A sporting goods store starts to get more business.
Which of the following is a marketing activity:
Balancing customer needs with wants
Leading a project team
Communicating with customers
Lowering operational expenses
