WorksheetsChapter 1 + 2 - Minitest 1
Total questions: 25
Worksheet time: 17mins
What is a mission statement?
A detailed financial plan
A clear, concise, and enduring statement of an organization's purpose
A list of company rules and regulations
A yearly report of company achievements
What does SBU stand for?
Strategic Business Unit
Standard Business Understanding
Sustainable Business Utilization
Systematic Business Undertaking
Which of the following is NOT a characteristic of a Strategic Business Unit (SBU)?
It has its own set of competitors.
It operates independently of the company's other businesses.
It does not have a manager responsible for strategic planning.
It can be a single business or a collection of related businesses.
What is the purpose of developing market offerings?
To create value for target customers
To increase employee satisfaction
To reduce production costs
To implement technological advancements
What does OVP stand for?
Optimal Value Proposition
Official Verification Process
Operational Visionary Plan
Organizational Value Protocol (điều khoản)
Who are considered collaborators in identifying the target market?
Suppliers, manufacturers, distributors, and service providers
Competitors
Customers only
Government agencies
What does the context in identifying the target market include?
Sociocultural, technological, regulatory, economic, and physical contexts
Only the internal environment of the company
The personal preferences of the CEO
Historical data of the company's performance
What are monetary goals focused on?
Employee welfare
Financial outcomes
Environmental sustainability
Customer service improvements
What is a part of developing the strategy in managing market offerings?
Defining the Goal Focus
Identifying Controls
Resource development
Evaluating Performance
Which metric is NOT used for evaluating performance?
Sales volume
Customer acquisition costs
Number of employees
Sales growth
Reorder the following
Setting a Goal
Developing the Strategy
Designing the Tactics
Identifying Controls
What should be monitored when evaluating performance?
Changes in the market context only
Internal company policies only
Opportunities and threats in the environment
The CEO's performance only
A (a) statement is an organization's declaration about what business want to become in the future (6 letters, don't capitalize)
What is included in developing a marketing plan?
Updating the marketing plan only
Conducting a marketing audit only
Both updating the marketing plan and conducting a marketing audit
Hiring new marketing staff
When should you modify the marketing plan?
Annually, on a fixed schedule
Never, once it is set it should not be changed
When there are changes in market context or new opportunities and threats arise
Only when there is a change in management
What is an actionable marketing plan supposed to include?
Only financial projections for the next five years
Key components that allow for implementation and execution
A detailed biography of the company's CEO
An exhaustive list of all company products and services
(a) mission is to "organize the world’s information and make it universally accessible and useful"
(a) mission is to "give people the power to build community and bring the world closer together"?
Tesla's mission focuses on what type of energy? (start with "s" letter)
(a)
What is Starbucks' mission related to?
To be the premier purveyor of coffee in the world
To inspire and nurture the human spirit
To provide the best customer service
To produce the highest quality coffee beans
Who is responsible for modifying the marketing plan?
The marketing team only
The CEO only
All employees
Management responsible for strategic planning
Technology
Globalization
Social responsibility
Customer capabilities
Company capabilities
Intergrate marketing
Internal marketing
Relationship marketing
Market trends
Reorder the following,
1 is the lowest level
Physiological need
Safety needs
Social needs
Esteem needs
Self - actualization needs
This is a type of marketing in which company will take care their employee and their employee will take care customers
External marketing
Internal marketing
Intergrated marketing
All are correct
..........reflects a customer's judgment of a product's performance in relation to his or her expectations
Customer satisfaction
Sale Promotion
Optimal value proposition
All are correct
