WorksheetsTravel and Tourism Final Exam Review
Total questions: 50
Worksheet time: 51mins
What are the four sectors of the hospitality and tourism industry?
This is a social, cultural, and economic phenomenon which entails the movement of people to countries or places outside of their usual environment for personal or business purposes
Multiculturalism
Tourism
Traveling
Hospitality
What is the multiplier effect?
The sudden influx of tourists to a particular area or destination
An increase in demand for a product
A state that occurs when two or more things depend upon each other for success
The increase in overall spending that results from an injection of spending into the economy
Match each sector of the hospitality and tourism industry to its correct description
Food and Beverage
Businesses that prep & serve food
Accommodations/Lodging
All places that charge for an overnight
Travel
All methods of moving people
Attractions/Entertainment
Places/activities of interest
A (a) statement describes what a company wants to do now
What is interdependence?
The idea that many cultures can prosper together by recognizing and celebrating their differences
A social, cultural, an economic phenomenon which entails the movement of people to places outside their usual environment for personal or business purposes
A state that occurs when two or more things depend on each other to be successful
The increase in overall spending that results from an injection of spending into the economy
Give an example of the multiplier effect
A (a) statement outlines what a company wants to be in the future
Why is interdependence important to the different sectors of the Hospitality and Tourism industry?
What is corporate social responsibility?
The decisions and actions of large corporations that can positively impact the community and environment
A business that owners buy unto with a proven standardized system of operation
The increase in overall spending that results from an injection of spending into the economy
A marketing practice used by large corporations to recover from negative press
(a) is the idea that many cultures can prosper together by recognizing and celebrating their differences
Businesses use mission and vision statements to define and explain their (a)
Give an example of corporate social responsibility
What is a franchise?
A business that offers delivery
A business that is managed by an outside company
A business that is family owned and operated
A business that owners buy into with a proven standardized system of operation
Match the type of tourist to the correct definition
Leisure tourists
Travel for relaxation
Business tourists
Travel for work
Domestic tourists
Travel within their home country
International tourists
Travel outside of their home country
This would be an example of what type of tourist destination?
Event
Cultural/Historic
Natural
Entertainment
Organize the pros and cons of franchising into the correct categories
Established standards and menus
Established marketing, training, and support systems
Franchise company dictates how the business is run
Less autonomy
The Grand Canyon would be an example of what type of tourist destination?
Natural
Cultural/Historic
Event
Entertainment
Why is it important for hospitality staff to be culturally aware?
To communicate effectively with guests from diverse backgrounds
Because it is a requirement for all public sector jobs
To make the staff feel more educated
It is not important
Which type of services do restaurants, banquets, and coffee shops provide to hospitality consumers?
Lodging accommodations
Means of transportation
Food and beverage
Entertainment
The (a) of house is all the areas of a restaurant that the guest sees
Disney World would be an example of what type of tourist attraction?
Natural
Cultural/Historic
Event
Entertainment
What type of foodservice operation is this?
Full Service
Quick Service
Catering
A (a) menu is a menu in which the same foods are offered every day; once it is developed, it rarely changes
The (a) of house is all areas of the restaurant the guests do not see
This type of food service is the provision of food and service for a special event
Catering
Delivery
Quick Service
Commercial
Organize these employees to where in the restaurant they would be found
Host
Server
Chef/cook
Dishwasher
A concert would be an example of what type of travel destination?
Natural
Cultural/Historic
Event
Entertainment
Texas Roadhouse would be an example of what type of foodservice operation?
Quick Service
Full Service
Delivery
A (a) menu is a menu in which the food changes daily, weekly, monthly, or seasonally
What is cost based pricing?
Calculating food cost based off of food waste
Calculating the cost of a dish based off demand
Calculating the cost of all ingredients used in each dish, equipment used in prep, any other costs, and marking up the price
Another term for price gouging
A (a) is the amount added to food cost to get the selling price
A (a) menu is a menu in which the food changes with availability of ingredients and products
Define food cost
The actual wholesale cost of food, beverages, and ingredients
The cost of a dish after the markup has been applied
The selling price minus the food cost
The amount added to a food cost to get the selling price
This type of menu pricing is when every food and beverage item are priced and ordered separately
Hybrid
A la carte
Table d'hote
Combination
This is the process of communicating a business's message to its target market
Marketing
Advertising
Influencing
Messaging
Why do restaurants markup the cost of food?
Because of inflation
To make a profit
To price gouge customers
To earn more money for their parent corporation
If a food item costs a restaurant $3 in ingredients to make and they sell that item for $10, what is their margin?
Match the four P's of the marketing mix to their correct defintion
Product
A good/service being sold to consumers
Price
Determined by competition & demand
Promotion
Messaging that increases product sales
Place
Determine where product should be sold
A (a) menu is a menu that is a combination of fixed and cycle; part stays the same while another part changes
Define target market
A method of increasing a businesses' existing customers
A marketing strategy that directly reaches consumers
Established, longtime clients who have been frequenting a business for years
The people an operation intends to pursue as customers
This type of menu pricing is when some food items are priced and ordered separately, and others are priced and ordered together
(a)
This type of marketing segmentation separates customers based off their behavioral patterns
Geographic segmentation
Behavioral segmentation
Demographic segmentation
Psychographic segmentation
(a) skills are skills learned through education and practice
This type of marketing segmentation splits consumers based on their location (country, state, region, city, etc.)
Demographic segmentation
Psychographic segmentation
Behavioral segmentation
Geographic segmentation
This type of menu pricing is when a complete meal is offered at a set price
Hybrid
A la carte
Table d'hote
Combination
(a) skills are the interpersonal attributes that can help an individual succeed in the workplace
This type or marketing segmentation divides consumers based on their age, gender, income, education, etc.
Behavioral segmentation
Demographic segmentation
Psychographic segmentation
Geographic segmentation
This type of marketing segmentation considers the psychological factors that influence consumer choices
Psychographic segmentation
Behavioral segmentation
Geographic segmentation
Demographic segmentation
What is the primary purpose of market segmentation in the hospitality industry?
To increase overall spending
To identify and target specific groups of consumers
To reduce marketing costs
To create a standardized marketing message
