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WorksheetsUnit 5 Quizizz for Test
Total questions: 36
Worksheet time: 21mins
Psychographics are studies of consumers based on what?
Attitudes, Interests, and income
Attitudes, interests, and opinions
Income, attitudes, and opinions
Opinions, Income, and Interests
Product testing is an example of what?
Primary Research
Secondary Research
Research not based on numerical information is known as what?
Qualitative research
Quantitative research
What is a traffic count?
A measure of how many people stop or do not stop to look at an you
A measure of how many people stop or do not stop to look at an ad or store display
A measure of how many people stop their cars at a stop sign properly
A measure of how many people get in their cars in a store care park in one day
In the music industry, which of the following could be considered a venue?
Stadium
Theatre
Club
All of the above
Marketers try to match the entertainment event with the appropriate venue by looking at what?
All of the following
Size
Location
Population
What is merchandising?
The variety of price activities and materials that complement and support the advertising effort
The variety of product activities and materials that complement and support the advertising effort
The variety of promotional activities and materials that complement and support the advertising effort
The variety of placement activities and materials that complement and support the advertising effort
Sponsorship occurs when a company:
Supports an event
A, c & d
Supports an activity
Supports an organisation
What does licensing not apply to?
Music
Software
Books
Motion pictures
What are the four components of the promotional mix?
Advertising, publicity, personal selling and sales promotion
Advertising, pricing, personal selling and sales promotion
Advertising, publicity, sensibility and sales promotion
Advertising, publicity, personal selling and product placement
How many adverts on average is a person exposed to in a week?
100
1000
2000
200
Which of the following is not a typical type of sales promotion?
Coupons
Discounts
50/50 tickets
Sweepstakes
What is a “release date”?
The day a film is first shown in theatres
The day a film is first shown to the media
The day a film is first shown on a streaming service
The day a film is first shown on TV
Which of the following is not an example of non-media advertising?
Banners
Flyers
Hoardings
Billboards
What is “a specific type of public relations that involves placing positive and newsworthy information about a business, its products, or its policies in the media” better known as?
Simplicity
Publicity
Publicly
Probability
How consumers think involves psychographics.
True
False
Secondary data is information collected from original research used specifically for an issue under study.
True
False
The Canadian Census is a good source of secondary data.
True
False
Marketers use screening rooms to collect data on audience preferences.
True
False
The public image of a celebrity can make the difference between success and failure.
True
False
The personal controversies of a celebrity will have no effect on the way the public views the endorsed product.
True
False
Sponsorship is a crucial aspect in sports and entertainment.
True
False
The money from concert ticket sales does cover the cost of a tour.
True
False
Licensing is not required when the owner of an original image or a product gives legal permission for a fee to another company or person to copy, manufacture, market, and sell reproductions of the original item.
True
False
The user of a pirated product can be prosecuted.
True
False
Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.
True
False
Negative publicity needs to be changed to positive publicity as soon as possible.
True
False
It is not important to consider the variety of diverse markets that might be interested in a product.
True
False
The internet is an ineffective advertising tool.
True
False
Personal selling takes place all over theme parks.
True
False
Outline 3 of the 5 types of qualitative research methods in entertainment marketing.
Personal and interactive interviews: respondents
Focus groups
Online focus groups
Mall intercepts
Surveys
Explain the purpose of a mystery shopper?
Explain why companies look to be sponsors.
Companies seek a return on their sponsorship dollars.
Calculating return for sponsorships is difficult, but should be seen as an increase in sales
Which of the following is not a component of the marketing mix?
Product
Price
Place
Publicity
What is the primary goal of public relations?
To increase sales
To build a positive image
To reduce costs
To improve product quality
Which of the following is an example of direct marketing?
Television commercials
Billboards
Email campaigns
Radio ads
