The goal of effective marketing is to create and maintain satisfying exchange relationships.

Retailers are businesses that sell to other businesses.

Production is an important marketing activity.

Businesses that emphasize distribution & promotion in order to sell the products are said to be sales-oriented.

Target markets are groups of customers with very similar needs to whom the company can sell its products.

The blending of all decisions that relates to the four elements of marketing is called marketing research.

The marketing elements include product, price, place and advertising.

Pricing is the easiest of the marketing decisions because it involves only setting a price that the customer will pay for the products.

A marketing plan can be used to help coordinate marketing activities.

What percentage of all the people employed in the United States work in a marketing job or marketing business?

Businesses that sell directly to the final consumer are

Obtaining goods to be resold is a marketing activity known as

The average cost of marketing as a percentage of the selling price is

Firms in which the products to be manufactured and the manufacturing process to be used receive the most attention are

Which of the following is NOT a characteristic of a business that has adopted the marketing concept?

The types of buyers a business wishes to attract and where those buyers are located are known as a

A company that has adopted the marketing concept uses market research to identify markets

Which of the following is NOT an element of the marketing mix?

The place decision in the marketing mix involves determining

The normal length of time for which a marketing plan is developed is

The product life cycle concept suggest that

Companies emphasize promotion and price of their products in which stage of the product life cycle?

One way that businesses respond to the maturity stage of the life cycle is to look for

An example of a product in the decline stage of the life cycle is

Gasoline, computer paper, and chairs are all examples of

Which of the following is a factor used to determine the consumer goods categories?

When customers purchase a product regularly without a great deal of thought, the product is a(n)

A product is usually unsought because the customer

As a product progresses through the life cycle, its marketing mix

Products designed for use by other businesses

Blend of all decisions related to product, price, place, and promotion.

Businesses that sell directly to final consumers.

Inexpensive goods that are purchased often, without a lot of thought or shopping around.

Product stage in which a product competes with many other brands with similar features.

All attributes, tangible and intangible, that consumers receive in exchange for the purchase price.

Groups of people with similar needs to whom a business plans to sell its products.

Products such as jewelry, clothes and computer games.

Businesses that buy from and sell to other businesses.

Amount of money given to acquire a product.